Jadyn Rosario

Jadyn is the Director of Licensing at Percy 3DMedia, Inc.

How long have you been a WIT Member?
I have been a WIT member for over 2 years with the Seattle Chapter.

What route did you take to get into the licensing industry?
It was something I stumbled upon unexpectedly while working in marketing for a previous employer and fell in love with it immediately.

Tell us a great story about one of the brands you’ve worked with.
I have been lucky to work with a lot of amazing brands, and would be remiss to not call out each of them. Partnering with the companies that helped shaped my childhood has allowed me to experience those favorites on another level.

Tell us about a hurdle you faced and how you got over it.
Perhaps it is the nature of the digital world now, but I think what has been most challenging is breaking barriers between digital and traditional consumer product models. Accessibility to key decision makers and clear communication from the very beginning are crucial in helping push across the finish line.

What are your top tips for someone wishing to get into the licensing industry?
Network, network, network. There is so much value in face-to-face. Attend as many events in person as you can, be open and willing to learn, be honest, and don’t be afraid to ask questions. This industry is full of experts who are more than willing to provide guidance or make a connection. Licensing Expo is hands-down my favorite show of the year, and invaluable to anyone who wants to be active in the industry.

What’s your favorite productivity tip?
I like to keep an attainable list of tasks to tackle in the morning, and save a majority of e-mails for later in the morning or early afternoon. There will always be a fire or two, but having a focused list of what you need to accomplish for the day will be less overwhelming.