WIT STORIES

Deb de Sherbinin

Deb de Sherbinin is the Principal of Perk Consulting.

How long have you been a WIT member?
On and off since WIT started – Southern New England Chapter

Why do you believe that mentoring is so important?
Mentoring provides valuable insight to help individuals grow in their careers and business as well as in making changes to their lives. A valuable mentor will carefully listen to learn and understand a person’s situation to determine how they can be helpful. A mentor can play many roles. They can suggest a fresh way of looking at a situation to help an individual grow their career or business, recommend approaches to a personnel issue with a boss or co-worker, or help with connections to get them to the next level.

How has mentoring affected you, both professionally and personally?
My mother was my first mentor. Losing my father at a young age, I was raised by my strong-willed mother who encouraged me to follow my dreams. Later, as I explored my career options, I sought the advice of two women in the advertising world who encouraged me to obtain a MBA, which led to my career in the toy industry. Because of my involvement with WIT Empowerment initiatives I recognize the value of having a mentor. I am excited to see that women in business roles are focused on the importance of helping other women in their careers.

I am also thrilled to serve as a mentor for the 2017 Mass Challenge cohort, a Boston-based accelerator that provides guidance and advice to startups.

What do you do during the first hour of your business day?
My first hour is always spent reviewing my email, my to-do list and calendar and catching up on the latest business news in the toy industry as well as consumer products.

How do you recharge/reboot?
I try to make time every day to be physically active, whether it is walking with a friend, going to the gym, or even taking a quick break for a few yoga poses.

What are your top productivity tips? Are there any mobile apps that help you stay organized/efficient?
Make a to-do list for the week and schedule time in your daily calendar to allow for time to address pressing things on your list. One of my new favorite apps is the ScanBizCards where I can easily add contact information about people I have just met to my address book.

What does being a part of the WIT community mean to you?
I love the WIT community. As an active board member and co-chair of the WIT Empowerment Day, I am dedicated to helping WIT develop and grow as a professional organization to provide our members opportunities to grow their careers and businesses. WIT recognizes the achievement of women in our industry, and offers unique networking opportunities, educational webinars, Empowerment Day and many other benefits for members to become involved in the community to help them grow professionally.