WiT Stories

Lisa Shamus

How long have you been a WIT Member? I have been a member for 6 years, with the New York Chapter. What route did you take to get into the licensing industry? I worked in children’s fashion for a company that held various designer licenses. I was intrigued by the idea and applied to The…

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Joan Packard Luks

How long have you been a WIT Member? 15 years – New York Chapter What route did you take to get into the licensing industry? My route to licensing was purely by accident. Years ago, I accepted a job at Colorforms, the original classic vinyl stick-on activity sets to handle licensing. I honestly did not…

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Amy Pennington

How long have you been a WIT member? Four years. What do you do during the first hour of your business day and why? I reflect on the things I have to do for the day and read through my mountain of emails. I try to be as responsive as possible to our team, our…

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Laurie Peterson

How long have you been a WIT member? One year. What is your single best piece of business advice? A reality TV show may seem like a unconventional source for business wisdom, but Tim Gunn’s catchphrase “make it work” on Project Runway best sums up my entrepreneurial philosophy. As a toy start-up founder, every day…

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Johanna Lopez

How long have you been a WIT member? March 2017, I’m a new member. What is your single best piece of business advice? Enthusiasm, perseverance and communication will lead you to achieve your goals. Also, pay attention to every detail, the detail you didn’t pay attention to will become your worst mistake and mistakes cost…

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Brandi Pinsker

How long have you been a WIT member? About one year, I am also the Dallas Chapter Co-Chair. What is your single best piece of business advice? Be flexible. Our industry is fickle. Buyers and trends can change on a dime. Being able to respond quickly can really set you apart from the competition. As…

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Julie Kerwin

How long have you been a WIT member? Since 2014 – right before launching our Kickstarter campaign. What is your single best piece of business advice? I have two sons, and they are big fans of the television show Mythbusters. One of the hosts, Adam Savage, popularized the saying, “failure is always an option.” I…

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Hayley Maguire

Hayley Maguire is the Senior Director Global Creative and Product Development Consumer Products at Hasbro, and she was a 2017 Wonder Women Awards Nominee.

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Sujata Luther

Sujata Luther is the Executive Vice President – Consumer Insights at Nickelodeon, and she was a 2017 Wonder Women Awards Nominee.

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Dianne Bellchambers

Dianne Bellchambers is Head of Licensing at Moose Toys, and was a 2017 Wonder Women Awards Nominee.

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