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While many strides have been made towards workplace diversity, inclusivity, and equality, there are still barriers to climbing the corporate ladder for women, BIPOC, the LGBTQIA+ community, and many others. Workplace discrimination, daily microaggressions, and systematic biases continue to stand in our way. But despite these hurdles, there are ways for us to advance in the corporate world. Here are some tips for how to advocate for yourself, build relationships that matter, and grow in your career. Self-advocacy as self love. Minda Harts, in a recent WiT Fireside Chat with Azhelle Wade, said “Self-advocacy, in my opinion, is a form of self love. We can show up for ourselves.” This statement holds particularly true in the professional environment. Everyone has their own unique experience in the workplace, including what transgressions and barriers they face on a daily basis. While we may look to our managers, HR, or other leaders to help solve these issues, ultimately, we must be our own self-advocate. We cannot wait for a prophetic person to solve workplace sexism, racism, and homophobia. Rather, we must have the courage to stand up for ourselves and let our voices be heard. Let go of the guilt of success. Women, especially women of color, have historically been overlooked for opportunities and undervalued in the workplace. Many of us struggle with voicing our opinions, because we’ve been conditioned to undervalue our contributions and second-guess ourselves. Worse yet, we often feel guilty when we find success. We’re used to putting everyone before ourselves, transforming into a caretaker for our loved ones, shouldering their burdens and expectations, and subconsciously taking on their definitions of success. With the Covid-19 pandemic, the pace of life has changed dramatically, and many women find themselves rethinking their career and life plans with a twinge of guilt. Putting your mental or physical health and happiness above a corporate career is not something to be ashamed about. It is not selfish, but rather self-less. We must put ourselves first and redefine what success looks like to us, without outside affirmation. Build relationships in unexpected places. Generally speaking, we seek out people that remind us of ourselves and strive to build connections with them. Unfortunately, not many of us have the privilege of having people in power that look like us, whether you are a woman of color, LGBTQIA+, or just identify differently from those around you. While it may be ideal to build relationships with those that understand the hardships and nuanced challenges you’ve experienced while navigating the corporate world, unexpected allies may be found in all parts of the workplace. Seize the opportunity to have more face-time with higher-ups or other colleagues. Ask them to meet for informal coffee chats to talk lightheartedly about work, your life, and even your passion projects.Relationship building is a long game, and those personal exchanges are what will distinguish you from others. While we’re not guaranteeing your career trajectory will change because you had a chat with the CEO, having your name spoken by others may open doors for you in the future. Make working from home work for you. There are many challenges associated with working from home, in particular for women balancing childcare and the nebulous work-life distinction. But there are also unexpected benefits to working from home. A survey from Future Forum has shown that 97% of Black workers wish to remain working from home, and have shown higher levels of work satisfaction, as well as an unprecedented sense of belonging in corporate America. Some of this can be attributed to a reduced need for code-switching and less interaction with coworkers, which ultimately reduces microaggressions and discrimination. In addition, being able to work from the comfort of your home allows for faster bounce back when those inevitable transgressions do happen. Socializing while social distancing. Even though we may be working remotely, networking is still necessary for moving up in the corporate world. Build your social capital by arriving a few minutes early to virtual meetings with your camera on. When you have the opportunity, unmute yourself, use the raise hand function, and chime in. If there isn’t an opportunity to speak, use the chat to add on to the conversation or provide suggestions. With everyone working from home, it may be easier to get short meetings with higher-ups, allowing them to get to know you on a more personal level. Think about who you would like to speak your name in meetings, and try to reach out to them. It seems tedious, but getting your name out there, being seen, and putting in the extra effort of being a part of the conversation, will create greater opportunities for you despite not being in the office environment. While we recommend using all the aforementioned strategies collectively to advance your career, each person’s workplace experience is unique and requires a tailored approach. Ultimately, as your biggest advocate, you’ll need to find what works best for you. Watch the full Fireside Chat with Minda & Azhelle on YouTube.

Picture this: In our constantly advancing industry, women and men are rocking pivotal roles, pushing for change. Ready to tear down barriers, embrace diversity, and shape a world where every everyone, regardless of gender, thrives as a mentor and leader. It's not just a journey; it's a whole transformation waiting to happen. Mentorship is a dance that knows no gender boundaries. It's all about teaming up, where different views propel everyone forward. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to guide and motivate. Empowering Women as Mentors It’s time for our industry’s women to shine as mentors! Your knowledge and experience are invaluable. Step into the role of a mentor, guide the next generation, and let your journey become a roadmap for others. Your success story could light the way for future leaders. Men as Allies and Advocates Men, your involvement is crucial in creating an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By engaging as mentors, you play a critical role in driving change, as we aim for an industry that is more diverse and equitable. The Ripple Effect of Diversity Imagine the impact when women and men team up as mentors, sparking a ripple effect of positive change. The mentorship relationship becomes a mini-version of what our industry could be – a space where teamwork, understanding, and respect transcend gender norms. Diverse Perspectives for Innovation Women bring unique perspectives that are key to sparking innovation. By mentoring, they share these insights, adding layers of creativity and adaptability to their mentees' arsenals. As a male mentor, you play a vital role by valuing and elevating these diverse voices, nurturing a culture where innovation thrives. Breaking Stereotypes Mentorship breaks stereotypes on both ends. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Men, in turn, dispel stereotypes by championing and supporting their female mentees, creating a workplace where everyone's potential is recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution is here, and it's calling for both women and men to step into leadership roles. It's not just about personal success; it's about collectively shaping a future where everyone has equal opportunities to lead and succeed. Lead by Example Women, by being mentors, you lead by example, inspiring others to follow in your footsteps. Men, by actively supporting and championing diversity, you pave the way for a more inclusive future. Together, you create a powerful synergy that propels the entire professional landscape forward. Cultivate a Culture of Inclusivity Let mentorship be the cornerstone of a culture that values inclusivity. Encourage open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the successes born out of diverse collaborations. It's time to create a workplace and an industry where everyone feels seen, heard, and empowered.

Riding the wave of progress, women and men are rocking pivotal roles as catalysts for change. Ready to smash through the old-school barriers, celebrate diversity, and build a world where everyone, regardless of gender, shines as a mentor and leader. It's not just a journey; it's a transformation waiting to happen. Mentorship knows no gender boundaries. It's a two-way street where the richness of diverse perspectives propels everyone to the next level. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to lead and inspire. Empowering Women as Mentors It’s time for our industry’s women to step into the spotlight as mentors! You've got the experience, the skills, and those game-changing insights that are too good not to share. Dive into mentorship, guide the next generation, and let your journey be a roadmap for others. Your success story is the glow that could light the way for next gen leaders. Men as Allies and Advocates Men, your contribution is crucial in fostering an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By being a mentor, you become agents of change, contributing to a more balanced and diverse industry. The Ripple Effect of Diversity Imagine the energy when everyone, regardless of gender, join forces as mentors, creating a ripple effect of positive change. The mentorship relationship becomes a blueprint of what our industry could be – a place where collaboration, understanding, and respect smash through gender norms. Diverse Perspectives for Innovation Women have unique perspectives that fuel innovation. When they mentor, it's all about passing on their insights and experiences, leveling up the mentee's game with creativity, and the ability to adapt on the fly. As a male mentor, you contribute by offering your own fresh perspectives, access to new networks, and being a pivotal key player in championing a more inclusive environment. Breaking Stereotypes Mentorship breaks stereotypes for both men and women. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Meanwhile, men help dispel stereotypes by actively supporting and advocating for their female mentees, creating a workplace where everyone's abilities are recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution has landed, and it's calling for both women and men to step into leadership roles. This isn't just a solo win; it's about collectively shaping a future where the playing field is leveled, and everyone gets their shot to lead and succeed. Lead by Example Women, by being mentors, you're the blueprint, lighting the way and inspiring others to follow your lead. Men, your commitment to championing diversity is key in building a future where inclusivity is the norm. Together, you're an unstoppable force that will propel our entire industry forward. Cultivate a Culture of Inclusivity Let mentorship be bedrock of a culture that truly values inclusivity. Push for open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the wins that come from diverse connections. It's about creating a workplace and an industry where everyone feels noticed, listened to, and amped up with confidence. As catalysts for change, we all have the power to shape a future where diversity is key, and success isn't tied to gender. It's your time to step up, lead, and spark the fire in our next generation of industry leaders!

Mentorship is a dynamic relationship that not only transforms the lives of mentees, but also enriches the mentors in ways unimaginable. The reciprocal benefits create a profound cycle of success that propels everyone involved to new heights. The Mentor-Mentee Dance Mentorship is like a dance where each partner brings something special to the floor. Let's unpack the steps of this dance, highlighting the dual rewards that make it a powerful force for personal and professional development. Knowledge Transfer:  Mentees, eager to absorb insights, gain a direct line to the wealth of experience mentors bring to the table. But wait, there's a twist! Mentors, in the act of sharing their knowledge, often rediscover the joy of learning. It's a two-way street. Networking Nirvana:  Mentees are often introduced to a world of opportunities through their mentor's network. Yet, mentors, by connecting with fresh perspectives and new talent, rejuvenate their own professional circles. This networking, when done right, is a party where everyone leaves with a fuller dance card. Skill Sharpening:  Mentorship sharpens skills on both ends. While mentees get hands-on guidance, mentors polish their leadership and communication skills. It's an incredible journey of mutual improvement, with each individual evolving into a refined version of themselves. Boosting Confidence:  Imagine a mentee taking flight on the wings of a mentor's encouragement and guidance. Now flip the coin – mentors often experience a renewed sense of purpose and accomplishment, watching their mentees soar. Confidence is truly contagious. Innovation Ignition:  Mentees inject fresh perspectives into a mentor's routine, sparking innovative ideas and creative solutions. Simultaneously, mentors, by encouraging an environment of curiosity, become catalysts for a mentee's own innovative thinking. This spark lights up the room for everyone involved. The Ripple Effect The beauty of mentorship is its ability to create a ripple effect. As mentees evolve into mentors themselves, the cycle of success repeats itself. This ripple extends beyond the immediate mentor-mentee relationship, positively impacting workplaces, communities, and our industry at large. In the grand symphony, mentorship is the harmony that elevates each note. It's a partnership where both sides contribute to a melody of growth, resilience, and success. So, whether you find yourself in the mentor or mentee role, embrace the dance, relish the music, and let the dual rewards of mentorship propel you towards a future of unlimited possibilities. Together, we rise! Join the Ruth Handler Mentorship Program for WiT today, and enroll here to be a mentor.

January is here, and do you know what that means? It’s National Mentoring Month! Established in 2002, this month-long celebration is all about championing mentorship, spreading awareness about its incredible benefits, and igniting positive change in individuals and communities. At WiT, we're not just celebrating for a month – our Ruth Handler Mentorship Program is making waves all year long! The Heart of Mentorship At its core, mentorship is a powerhouse of a relationship, grounded in trust, guidance, and shared dreams. It's not just about career advice; it's a dynamic partnership that cultivates leadership skills, resilience, and a clear sense of direction. The Transformative Odyssey Picture this: setting sail on uncharted waters, eager to learn. That's the mentorship journey. With the mentor's wisdom and the mentee's enthusiasm, it's a gradual yet profound transformation. From novices to seasoned professionals, mentees emerge equipped with the skills and confidence to lead. Catalyst for Growth Mentorship isn't just a casual chat; it's a catalyst propelling individuals beyond their limits. Personalized guidance opens doors to industry insights, helps navigate challenges, and nurtures a strategic mindset. This one-on-one interaction is the fertile ground where innovation flourishes, and leadership potential blossoms. Unlocking Confidence Confidence is the key to effective leadership. Mentorship provides a safe space for mentees to share ideas, receive constructive feedback, and build the confidence needed to lead. The mentor's belief becomes a driving force, inspiring mentees to face challenges with resilience. Building a Supportive Network Mentorship is like a network-building extravaganza. It's not just about skills; it's about creating a support system. Mentees not only gain insights but also tap into an extended industry network. Diverse perspectives, collaborative opportunities, and a sense of community – it's the secret sauce that propels mentees along their leadership journey. Let's not forget the mentors – the unsung heroes nurturing the next generation of leaders. It's a two-way street, creating a positive ripple effect that propels our entire industry forward. Join the Movement! The power of mentorship is colossal. Mentors shape aspiring individuals into confident leaders, ready to make a lasting impact. Consider stepping into a mentor role! Join WiT's Ruth Handler Mentorship Program – become a key player in industry growth, nurture a supportive community, and empower future leaders. The path from mentee to leader isn't just a progression; it's a revolution of untapped potential. Let's break barriers, foster inclusivity, and pave the way for a flourishing future in WiT and our industry. Together, we're unstoppable!

Embarking on an e-commerce journey beyond Amazon requires strategic navigation and a keen understanding of the digital landscape. In this blog, inspired by a webinar hosted by Women in Toys, Licensing, and Entertainment (WiT) and featuring insights from Flat River Group's Matt Stahlin and Cherie Jansen, we unravel essential tips derived from industry experts. Join us as we unfold these crucial insights to propel your brand toward unparalleled success in this dynamic realm. Tip 1: Beyond Amazon — Diversify to Thrive When it comes to e-commerce, mastering Amazon is just the beginning. To truly thrive, brands must venture strategically into untapped gold mines such as Walmart and Target. In the rapidly evolving e-commerce world, treating your brand as an explorer is key. Diversification is the name of the game. Seize the unique advantages each platform offers and let your brand shine in diverse e-commerce territories. The digital marketplace is a vast ecosystem with numerous niches waiting to be explored. Utilize market research to identify platforms aligning with your brand's ethos. Walmart and Target, among others, are thriving marketplaces that cater to specific demographics. Understanding your target audience and choosing platforms accordingly will ensure your brand resonates with the right consumers. Tip 2: Walmart's Marketplace Dynamics — Unravel the Secrets Walmart is not just a retail giant — it's a dynamic marketplace ripe with potential. It’s important to do your research and truly understand Walmart's marketplace strategy and the dynamics that govern this retail behemoth. Align with Walmart's rhythm to ensure your brand becomes a harmonious addition to their expansive marketplace. Walmart's open marketplace policy invites innovation and diverse product offerings, providing a unique space for your brand to thrive.Delving deeper, Walmart's commitment to an open marketplace means more than just a platform for sales. It's an opportunity to leverage their extensive customer base and optimize your brand's visibility. Understanding the intricacies of Walmart's customer demographics and tailoring your strategies accordingly is a key aspect of unlocking success on this dynamic platform. Tip 3: Strategic Partnerships — Collaborate for Success As you navigate the e-commerce realm, it’s important to find partners who understand and enhance your brand's unique value proposition. Cultivate partnerships with collaborators who share your vision and will amplify your brand's reach and impact. Strategic partnerships play a pivotal role in transforming your brand's vision into reality. But you must look beyond traditional collaborations — think of it as creating a symphony where each player contributes to the harmonious success of the whole. Strategic partnerships extend beyond mere collaborations — they're about aligning values and creating synergies. Consider exploring partnerships with influencers, complementary product brands, or even strategic alliances with e-commerce service providers. The key is to enhance your brand's visibility, credibility, and accessibility through meaningful partnerships. Tip 4: Onboarding Efficiency — Sprint Through Paperwork In the fast-paced e-commerce environment dominated by giants like Amazon and Walmart, the onboarding process transforms from a marathon into a sprint. Explore the streamlined onboarding process and navigate through paperwork efficiently. The quicker your brand moves, the faster it can claim its well-deserved spotlight. Time is of the essence, and agility in the onboarding process ensures that your brand is ready to seize opportunities and make an immediate impact. Streamlining the onboarding process involves meticulous planning and a proactive approach. Leverage technology and automation tools to expedite paperwork and administrative tasks. A swift onboarding process not only impresses potential partners but also positions your brand as agile and ready for the dynamic e-commerce landscape. Tip 5: Craft Your E-Commerce Narrative — Be the Protagonist Consider this guide a compass rather than a map in the dynamic landscape of e-commerce. Your brand is the protagonist of a unique e-commerce narrative. Chart your course and embark on this strategic journey. While these tips provide a solid foundation, remember that your brand's narrative is ongoing. It's a dynamic story that evolves with every strategic move and customer interaction. Storytelling is a powerful tool in the e-commerce realm. Craft a compelling narrative around your brand, weaving in its values, mission, and uniqueness. Engage customers emotionally, making your brand memorable amid the plethora of options. Regularly revisit and refine your narrative to adapt to market trends and consumer preferences. Final Thoughts: Excelling in the E-Commerce Arena This guide serves as your compass for navigating the e-commerce ecosystem strategically. As you decode the intricacies, remember that your brand is not just a participant – it's positioned to be a trailblazer. Implement these tips, maintain agility, and transform your e-commerce journey into a saga of triumph and growth. The vast ocean of possibilities awaits – set sail! This blog is inspired by WiT Webinar “Ignite Your Sales with a Well-Informed Ecommerce Strategy”. Watch it on WiT’s Video Library

by SOFIA DUMERY, Senior Vice President of Design at Melissa & Doug Innovation isn’t rocket science. Or at least it doesn’t have to be. At Melissa & Doug, the road to delivering incremental growth isn’t through cutting-edge technology or incredible feats of engineering, but through simple insights. These insights stem from identifying a problem, making keen observations, and staying true to our mission to inspire open-ended play and to our commitment to sustainability. I’ve long admired the story of how Sam Farber, the inventor of the OXO Good Grips vegetable peeler, came up with the idea for that iconic TPR (thermoplastic rubber) handle. It started by identifying a problem (lack of tools for arthritic hands), using clever observation (seeing the ergonomic potential of a bicycle handle), and utilizing TPR in a novel way. Similarly, at Melissa & Doug, our products often start with identifying a problem. How can we make kids less fearful of going to the dentist? We know kids often use pretend play to act out real-life situations. What if we could create an immersive dentist play set with all the attention to detail given to doctor play sets? What if the accessories in the play set were so realistic and authentic that kids would really feel like they were at the dentist’s office? To develop our Super Smile Dentist Kit Play Set, we used our powers of observation to get all the little details just right! Everything from the tiny blue drinking cup, fun flavored “fluoride” treatments, easy-to-put-on braces, cavity stickers, floss nestled in a dispenser, and trendy clear retainers. But none of it would work without our commitment to delivering open-ended play that is built to last. To that end, we added a service card, which encourages dialogue between the dentist and patient, a drill that vibrates, and molars that partially pull out. Innovation Doesn’t Mean Complex That attention to detail and focus on simplicity can be seen in a classic product, like our 100-Piece Wood Blocks Set. With nine different shapes in multiple bright primary colors, it’s a great developmental toy, earning it STEAM accreditation by The Toy Association. Sometimes the true innovation in toy making comes from kids themselves. Think about seemingly ordinary blocks and the extraordinary things kids will do with them. Likewise our latest introduction, Sticker WOW!, a sticker stamper and activity pad set, is based on our tried-and-true approach to innovation. Working with internal and external consultants, we pushed ourselves to create a novel new entry to the arts and crafts category. Stickers had not seen anything new in ages, and there was a specific pain point we could address: younger children often lack the fine motor skills to easily peel off the backs of stickers. From that keen observation, Sticker WOW! was born. It’s a whole new way to play with stickers, with a character-based sticker stamper preloaded with 300 assorted stickers and a 24-page activity pad. Developing the dispenser proved to be quite a challenge. After much trial and error, we realized that a simpler dispenser was just as effective as anything more technical. When it comes to innovation, simplicity often truly is the answer and the way forward. But simple doesn’t mean easy. The design process includes multiple teams working through various engineering, production, quality, and compliance hurdles. It’s the painstaking attention to detail, materials, safety, testing, and real kid feedback that take products to the next level. As toys are the tools that will build our future innovators, keeping things simple, open-ended, and child-led allows room for the child’s imagination and confidence to grow. It may not be rocket science, but it sure is special!

In the ever-evolving realm of retail, where trends shift, consumer behaviors change, and competition intensifies, staying ahead of the curve is crucial for brands vying to secure a prime spot on physical store shelves. In this blog, based on a webinar hosted by Women in Toys, Licensing, and Entertainment (WiT) and The Genesis Company, we'll delve into the intricacies of navigating the dynamic landscape of physical retail. From the pivotal moment of securing a purchase order to the ongoing challenges of maintaining success once on the shelf, these key takeaways will provide a strategic roadmap for brands seeking to thrive in the fiercely competitive world of physical retail. The Foundation: Securing that Coveted Purchase Order Securing a purchase order serves as the golden ticket for brands aspiring to carve their niche in physical retail. While a stellar reputation and financial viability are significant, driving foot traffic and enticing consumers into the store are prerequisites for obtaining that coveted purchase order. However, the retail landscape's evolution introduces additional criteria, including Diversity, Equity, and Inclusion (DE&I) initiatives, sustainability efforts, market share gain potential, exclusivity, and gross margin percentage. Brands must align with retailers' publicly stated goals and differentiate themselves by showcasing data-backed strategies contributing to the retailer's success. A Sneak Peek into the Retailer's Mind: Earnings Calls One way to better understand retailers’ goals is to tune in to their earnings calls. These calls provide a direct line to the retailer's strategies, initiatives, and focus areas. Actively listening and aligning a brand's offerings with the retailer's goals grant a competitive edge in securing a purchase order. Additionally, mirroring the retailer's language and communication style enhances the chances of building rapport and understanding. The Changing Dynamics: Retailers' Evolving Relationship with Brands The past several years have witnessed a pivotal shift, redefining the retailer's role. Unlike the past, where retailers actively launched new brands, the contemporary approach is to host the best brands. Direct-to-Consumer (D2C) strategies have gained prominence, emphasizing the importance of building relationships with customers, fostering brand loyalty, and leveraging data to understand consumer preferences. Acknowledging the impact of e-commerce is crucial, with 83% of brands being researched online before in-store purchases. Brands need to optimize their online presence, utilizing social media, user-generated content, videos, and keyword optimization to capture consumer attention and drive online engagement. The Product-Consumer Tango: Decoding Consumer Behavior Understanding consumer behavior is essential for a brand's success, both online and in physical retail. The symbiotic relationship between product quality and strategic marketing is underscored. While a great product is crucial for repeat purchases, strategic marketing is what entices consumers to make that initial purchase. With consumers increasingly relying on online resources for product research, the importance of influencer marketing and user-generated content is growing. The statistics paint a compelling picture – a $14 billion global influencer market in 2021, with 50 million self-proclaimed influencers. Brands that harness this trend tap into the authenticity and trust associated with user-generated content. Unlocking the Retailer's Scorecard: The Significance of Digital Experience When it comes to the in-store experience, digital penetration remains of utmost importance. Retailers often rely on “scorecards” to gauge the viability of a brand in stores. These scorecards outline specific requirements that, when met, enhance the brand's visibility, relevance, and strengthen the brand-retailer relationship. Achieving a high score, often 80 or above, is crucial for maintaining shelf space and building credibility. A brand’s digital presence, an often-overlooked metric, comes into play with these scorecards. Brands are urged to understand the percentage of sales coming from the online channel, allowing for strategic planning to ensure products are optimized for both physical and digital shelf spaces. Maintaining Momentum: On-Shelf Success Metrics In the post-purchase order phase, the focus shifts to the metrics and strategies brands must adopt to ensure continued success on the shelves. Productivity per foot emerges as a key metric, emphasizing the importance of each inch of shelf space generating substantial sales. Consumer engagement remains at the forefront, with experts stressing the perpetual need for reviews, social proof, and an active digital presence. Success metrics encompass factors like the recency and volume of reviews, star ratings, and strategic technology utilization to generate more reviews. Adaptability in Action: Leveraging Planograms Brands are encouraged to align their product offerings with seasonal demands, recognizing that consumer preferences and shopping behaviors vary throughout the year. This is where planograms come in — a diagram showing how and where specific retail products should be placed on shelves. While planograms are often perceived as constraints, they can present opportunities for brands to strategically position themselves based on seasonal trends and consumer expectations. The significance of pricing strategy is highlighted, advocating for entry-level price points while cautioning against extreme discounting. The delicate balance between offering affordable options for new customers and preserving the brand's perceived value is emphasized. Simplifying the Retailer's Burden: Facilitating Ease It is imperative to make the buyer's job as easy as possible. Recognizing that buyers are inundated with tasks, brands must streamline processes, providing easily digestible information that aligns with retailers' needs. Navigating the Future of Physical Retail With a keen focus on consumer behavior, evolving retailer dynamics, and the ongoing need for adaptability, brands equipped with these strategies are poised to navigate the complexities of physical retail and emerge successful in an ever-changing market. Unleash your brand's power, maximize its potential at the shelf, and navigate the future of physical retail with confidence. This blog is inspired by WiT Webinar “Unleashing Your Brand’s Power: Maximizing Potential at Shelf”. Watch it on WiT’s Video Library

Negotiations. Just the word alone can send shivers down the spine of even the most seasoned professionals. But here's a fact: negotiations are a critical part of our personal and professional lives, whether we realize it or not. In the realm of leadership and career development, mastering the art of negotiation can make a profound difference. In this blog, based on a webinar hosted by Women in Toys, Licensing, and Entertainment (WiT) and salary negotiation expert Ashley Cash, we'll delve into the world of negotiations. You’ll learn how women in leadership roles can navigate these crucial conversations to strengthen their positions, secure fair compensation, and ultimately bridge the gender wage gap. Understanding the Gender Wage Gap Before diving into the intricacies of negotiations, it's essential to acknowledge the persistent gender wage gap that affects women across various industries. On average, women earn only about 85% of what their male counterparts make. This disparity can be attributed to a variety of factors, including biases in hiring and promotions, lack of representation in leadership roles, and the historic undervaluation of work predominantly performed by women. The wage gap is not just a statistic; it has real-world consequences. Over a career, women can lose hundreds of thousands of dollars in earnings due to the gender wage gap. Moreover, the gap is even wider for women of color, with Black, Latina, and Indigenous women experiencing greater disparities. Addressing these inequities is crucial for achieving gender equality in the workplace. The Landscape for Women in Leadership In leadership roles across different industries, women are breaking barriers, shattering glass ceilings, and inspiring future generations. However, their journey is not without its challenges. A lack of representation is one of the most significant hurdles women face in leadership positions. Women hold only a fraction of leadership roles in various industries, making it vital for those who do to advocate for themselves and others. As industries evolve and diversify, the importance of diverse leadership cannot be overstated. Women bring unique perspectives, innovative ideas, and valuable skills to the table, enriching industries and propelling them forward. The Psychology of Negotiation Many people experience nerves, self-doubt, and fear when entering into a negotiation. The fear of confrontation, imposter syndrome, and the worry of appearing ungrateful are just a few of the emotions that can hinder effective negotiations. To conquer these psychological barriers, you must shift your mindset. Take the time to acknowledge the true goal of any negotiation. It's not about one party winning and the other losing. Instead, the goal is for both sides to achieve as much as possible, if not everything they desire. This shift in perspective can alleviate nervousness by reframing the conversation as a collaborative effort rather than a battle. Additionally, recognizing that negotiations are an expected and routine conversation in various aspects of life, from work to family, can help you feel more at ease. Negotiations occur when you're accepting a new job, renewing a contract, or even deciding who takes out the trash at home. They're not confrontations; they're expected exchanges. The Power of Asking Questions A key strategy in mastering negotiations is the art of asking questions. Preparing to negotiate or create a compelling offer doesn't solely rely on presenting your terms; it starts with understanding the other party's desires and needs. Asking questions is the linchpin to gathering essential information for a successful negotiation. Some questions that can help you navigate negotiations effectively include: What's the budget for this? — This question can anchor the conversation and set the stage for further discussions. What's worked or hasn't worked in the past? — Understanding past experiences can help tailor your offer to align with their needs. Who will be paying close attention to this? — Identifying key decision-makers and stakeholders can help you leverage your position in the negotiation. What's the alternative for you? — Knowing the alternatives they're considering can help you address their concerns effectively. How does my rate or proposal compare to others?— This question helps you gauge where you stand in the competitive landscape. These questions provide valuable information and also demonstrate your genuine interest in meeting the other person’s needs. They shift the focus from you to them, fostering a more collaborative atmosphere. Who Are You Negotiating For? A powerful hack for dealing with nervousness in negotiations is to consider who you're negotiating for. While it might be challenging to advocate for yourself, you can often find the courage to negotiate when you're doing it for someone or something you care deeply about. For example, consider the courage you find when negotiating on behalf of your children, parents, clients, company, or community. Knowing that your actions can positively impact others can provide the necessary confidence to ask for what you want and need. Shifting Mindsets for Success Negotiations are not just about money — they often tap into our emotions and self-worth. It's vital to dispel certain mindsets that can hinder your negotiation success. Here are three mindset shifts to consider: Cancel the fear of being perceived as ungrateful: Negotiating for what you deserve does not equate to ingratitude. You can be appreciative of an opportunity while still advocating for your needs. Embrace the expectation of negotiations: Recognize that negotiations are a common and expected part of various aspects of life, including work, family, and business. Build resilience against rejection: Don't let the fear of rejection deter you from asking for what you want. Rejection is part of the negotiation process, and it doesn't diminish your value or potential. By internalizing these mindset shifts, you can boost your confidence and become more adept at navigating negotiations effectively. Negotiation isn't just about presenting your case and hoping for the best. To increase your chances of reaching a favorable outcome, you need a comprehensive strategy. This blog is inspired by WiT Webinar “Navigating Negotiations: How to Ask For (and Get) More”. Watch it on WiT’s Video Library HERE.

Child safety is a paramount concern for any responsible parent or caregiver. In today's ever-evolving world, where innovative toys and products for children flood the market, ensuring the safety of these items is more critical than ever before. In this blog post, inspired by a webinar hosted by Women in Toys, Licensing, and Entertainment (WiT), we’ll dive deep into the world of product safety. Our aim is to unravel the insights shared by experts Nancy Coles, the Executive Director of Kids in Danger (KID), and Shehnaz Safiuddin, Owner of Snap Kick Marketing and a Member of the Board of Directors for Kids in Danger (KID), regarding the importance of developing products with safety as the top priority. The Safety Mindset Imagine this scenario: You're a product designer, filled with enthusiasm and creativity, working on a brand new children's toy. You're envisioning the joy and happiness it will bring to kids all over the world. However, in the midst of your creative process, there's something that should always be at the forefront of your mind—safety. The journey to designing safe children's products is multifaceted and nuanced. It's not just about adhering to regulations and standards — it's about understanding real-world usage, anticipating potential risks, and ensuring that your product doesn't just meet safety requirements, but actually promotes a safe and enjoyable experience for kids and their caregivers. The Reality of Child Product Safety Each year, thousands of children are injured, and hundreds lose their lives due to incidents involving infant and children's products. The most tragic aspect of this reality is that many of these incidents are entirely preventable. Child safety should be a non-negotiable aspect of any product development process, especially when designing for children. It's not just about checking boxes on safety standards — it's about considering how products will be used in the real world and making design choices that prioritize safety. The Design Safety Hierarchy: A Blueprint for Safety To design safe products, it's crucial to adopt what is known as the "Design Safety Hierarchy." This hierarchy lays out a clear path for eliminating hazards and ensuring safety. The hierarchy consists of four critical steps: Step 1: Eliminate Hazards. The most effective way to ensure safety is to eliminate hazards from the product entirely. If a part of your design poses a risk, it should be reimagined or removed. For example, changing small parts into non-small parts to prevent choking hazards. Step 2: Guard Against Injury. If eliminating hazards isn't possible, consider creating safeguards that prevent injury. An example of this is redesigning a stroller's hinge to eliminate pinch points, ensuring a child's fingers can't get caught. Step 3: Use Restraint Devices. Sometimes, products require the use of restraint devices like seatbelts or harnesses. These should be designed to be effective and easy to use, but always remember that user behavior can vary, so they're not foolproof. Step 4: Warnings. Warnings are the last line of defense. While they're the least effective way to ensure safety, they're still vital. Warnings should be clear, concise, and tested to ensure they convey the intended message to consumers. The Role of Real-World Use Understanding how consumers use products in the real world is essential. Parents and caregivers rely heavily on intuition when using children's products. They expect that if a product is on the market, it must be safe for their child's age and needs. However, this reliance on intuition can lead to misunderstandings and misuse of products. Parents may not always follow instructions precisely, and children often use toys in ways that seem intuitive to them but might be risky. The Shared Toy Box Concept Consider the "shared toy box" scenario. While products are designed for specific age groups, the reality is that many households have children of different ages. This means that toys intended for older children might find their way into the hands of younger siblings. Designing products with this in mind, by eliminating small parts, for example, can reduce potential hazards. Market Research: Understanding Your Audience Market research is a valuable tool for understanding your audience and their needs. It helps designers and marketers gain insights into how consumers will interact with a product and what safety considerations are necessary. While some may assume that market research is costly, there are budget-friendly ways to conduct research effectively. Safety-Centric Marketing: A Comprehensive Approach Safety-centric marketing means embedding safety considerations into every facet of product promotion and communication. Every touchpoint— packaging, advertising, social media, in-store displays, instruction sheets, PR — should emphasize safe use and age-appropriate practices. Visual Communication Matters Visual cues are powerful tools for conveying safety. When designing packaging or marketing materials, it's crucial to include images that show the product in a safe context. Age-appropriate models and environments, like children wearing helmets while using bicycles, send a clear message about safe use. Influencers and Social Media In the age of social media and influencers, maintaining safety-centric messaging can be a challenge. Influencers often create their content, and it's vital to educate them about the safety aspects of a product. Collaboration between product design, marketing, and influencers can ensure that safety is prioritized in their content. Designing child-safe products is not merely a legal requirement — it's a moral obligation. The responsibility lies not only with the designers but with everyone involved in the product's journey, from engineers and marketers to influencers and consumers. Embracing a safety-first mindset from the outset of product development can prevent injuries, save lives, and build trust with consumers. In the end, the more we all work together to eliminate child product hazards, the safer this world will be for our children. It's a mission that should inspire every product designer and marketer, reminding them that their work can make a profound difference in the lives of children and families worldwide. This blog is inspired by WiT Webinar “Develop a Design Safety Mindset”. Watch it on WiT’s Video Library HERE. To access KID’s Design Safety Toolkit, click HERE.

In today's dynamic e-commerce landscape, where the click of a button can bridge the gap between sellers and consumers, packaging has risen to the forefront as a crucial element in ensuring customer satisfaction and fulfilling environmental responsibilities. E-commerce packaging isn't just about containing products — it's a cornerstone of the customer experience. In this blog post, inspired by a captivating webinar hosted by Women in Toys, Licensing, and Entertainment (WiT) and presented by Heather Smith, a distinguished Senior Business Development Manager at Amazon, you’ll learn the ins and outs of the intricate world of e-commerce packaging. Together, we'll unravel the four indispensable factors that serve as the bedrock of successful e-commerce packaging and explore how they can elevate customer delight, reduce waste, and provide reliable product protection as your products make their way around the world. Factor 1: Design to Protect - Safeguarding the Essence of E-Commerce One of the most profound distinctions between traditional retail and e-commerce lies in how products are handled. E-commerce introduces multiple touchpoints, emphasizing the importance of packaging that can endure the rigors of the shipping journey. It’s important to design packaging that goes beyond aesthetics, prioritizing the protection of products. By implementing packaging solutions that guarantee the safe passage of products through the e-commerce fulfillment process, brands can achieve not only lower damage rates but also elevate customer satisfaction levels. Factor 2: Design to Reduce Waste - Sustainability in Every Parcel The e-commerce realm presents a unique opportunity for brands to reduce their environmental footprint. By focusing on minimizing packaging size, weight, and materials, brands can contribute significantly to sustainability efforts. Unlike traditional retail, where oversized packaging is designed primarily for in-store visibility, e-commerce packaging encourages the reduction of packaging volume and the elimination of unnecessary components. Furthermore, an environmentally conscious approach involves the use of recyclable materials. It’s important for brands to identify strategies that embrace sustainable practices without compromising the integrity of their products. Factor 3: Design to Delight - Crafting Unforgettable Customer Experiences E-commerce packaging is more than just a protective shell; it's an opportunity to create lasting memories for customers. Thoughtfully designed packaging can transcend its functional role and become a source of joy for customers. It’s important to design packaging that delights customers, reinforces brand loyalty, and leaves an indelible impression. The unboxing experience, often overlooked in traditional retail, is now a vital aspect of e-commerce packaging. Packaging tailored to e-commerce customers can offer an authentic and engaging experience that resonates long after the initial purchase. Factor 4: Design to Be Authentic - Establishing Trust and Brand Identity Authenticity in e-commerce packaging involves more than just protecting and delighting customers; it's about engaging, elevating, and reassuring them. Brands can use e-commerce packaging to showcase their identity and branding prominently. This not only enhances brand recognition but also assures customers that they are receiving products from a trusted source. The introduction of concepts like Ships in Own Container (SIAC) and Frustration-Free Packaging (FFP) allows brand owners to maintain control over the customer experience while simultaneously reducing waste and delighting customers. Successful e-commerce packaging is a multifaceted endeavor that places a premium on product protection, waste reduction, customer delight, and authenticity. By embracing these four fundamental factors, brands can optimize their e-commerce packaging strategies. The result? Happier customers, a reduced environmental impact, and fortified brand loyalty. This blog is inspired by WiT Webinar “The Four Factors of Successful E-Commerce Packaging”. Watch it on WiT’s Video LibraryHERE.

During the pandemic, 41% of adults in the U.S. reported experiencing high levels of psychological distress, according to four Pew Research Center surveys conducted between March 2020 and September 2022. While mental health has become more recognized globally as an essential aspect of our overall well-being, different cultures and regions have varying levels of support, expectations, and nuances surrounding mental wellness. In this blog post, drawing on the expertise of Dr. Erica Gergely and Antti Ervasti from Cup of Therapy in the WiT webinar “Mental Health Near & Far with Cup of Therapy,” we will explore some of the challenges and cultural influences that shape our perception of mental health around the world. The Influence of The Pandemic on Mental Health In the first year of the COVID-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25%, according to a scientific brief released by the World Health Organization (WHO). An even larger percentage of young people, women, and people of color were affected. This globally unifying event, however, has shed light on mental illness and the lack of infrastructure many countries have to provide treatment. According to Mental Health America, there was a 500% uptick in mental health screenings in 2021 compared to 2019, showing a vast increase in awareness of the mental health crisis plaguing the world. In addition, stay-at-home orders created a heavier reliance on internet services and telehealth, allowing previously unserviced and isolated communities to receive desperately needed healthcare. In particular, psychiatric help encompasses 50% of telehealth visits, while pre-pandemic, psychiatric telehealth represented less than 1% of outpatient care. While many have returned to in-person services for their health needs, telehealth use has remained vital for mental health and substance use treatment, representing 36% of these outpatient visits. Breaking Down Stigmas When it comes to mental health, culture can significantly impact how we perceive and approach this delicate subject. One of the most significant impacts of COVID-19 has been the breaking down of stigmas related to mental health. The conversation around mental well-being has become more open, allowing individuals and organizations to discuss their symptoms and seek help through multiple channels. This is a crucial step in the right direction, as addressing mental health openly is vital for destigmatization — but there is still a long way to go. Diverse Perspectives on Symptoms In many cultures, there still remains a certain stigma surrounding non-physical or non-visible illnesses, hindering the ability of sufferers to talk openly about their symptoms. It may be seen as more culturally appropriate to describe mental health problems as physical symptoms, as this won't reflect as negatively on the person reporting it. This cultural variation has strong implications for diagnosis and treatment, highlighting the need for cultural sensitivity and knowledge in mental health care. It also highlights the importance of finding a mental health provider who understands the cultural nuances and perceptions you carry to provide you with the best possible care. Community Support and Cultural Factors Community and family support is essential for individuals facing mental health challenges. Yet, cultural factors can determine the extent of this support. Some cultures readily offer assistance and provide resources for those suffering from mental illnesses, while others leave individuals to navigate mental health issues on their own. In certain societies or religions, it may be frowned upon to rely on an outside mental health professional. Instead, members seek faith-based treatment or turn towards traditional healers within the community, which adds another layer of complexity to seeking the necessary help. Regardless of where you seek mental health services, we must encourage open conversations and cultural sensitivity to destigmatize mental health awareness on a global scale. It’s important that we globally begin to treat our mental wellbeing as another facet of our overall health. Let's continue these essential conversations and work together to create a world where mental health is a universal priority, and support is available to all who need it. This blog is inspired by WiT Webinar “Mental Health Near & Far with Cup of Therapy”. Watch it on WiT’s Video LibraryHERE.