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This blog post originally appeared on Jiminy Eco Toys Blog on February 2, 2024, and has been republished on this platform with express permission. All rights and acknowledgments belong to the original authors and Jiminy Eco Toys. On January 31st 2024, I spoke on stage at the world's biggest toy trade fair: Spielwarenmesse in Nurnberg, Germany. The talk title was: Here's what I said... "This talk is about sustainability…but I am not here to make you feel guilty. It’s not our fault things are the way they are. What is exciting is the opportunity to be part of fixing them. And if you were here last year, the first minute where I introduce myself may sound familiar, but the rest of what I’ll say is totally different - I’ll share my view of the business case for sustainability in toys, help you consider which aspects will be most motivating for your business, and add some tips on how to make it work. 6 years ago I went on a shopping trip that changed my life. My daughter was about to turn 4 years old. I wanted a gift I could feel good about - something locally-made and plastic-free. I went to a very nice Irish toy shop - and I came out empty-handed. I just couldn’t buy it anymore: the plastic wrapped in plastic shipped 22,000km from China. I figured others probably felt the same and thought, if not me now, then who when, to sort this out? So after 13 years at American management consultancy McKinsey & Company, I quit, and started the world’s first eco toystore, Jiminy.ie - named after Pinocchio’s conscience Jiminy Cricket. In the 5 years since then we’ve retailed over €2.5 million of toys to feel good about - climate-neutral, minimal-waste - made from recycled plastic, bioplastic, wood, or cardboard. We’ve empowered over 15,000 people to choose a gift that delighted the child and their planet. And I’ve learned a lot about what makes a toy sustainable: I share that with the global toy industry through: The Women in Toys Sustainability Learning Community, which I co-founded; The Toy Association (USA) Sustainability Committee; I guest lecture to toy design students at Otis College Los Angeles; I’m a sustainability columnist at Spielwarenmesse’s Spirit of Play magazine and for 2024 I was the sustainability member of their Toy Award judging panel; I co-founded Sustainable Toys Action Consulting, and we are co-hosting Toys Go Green here today. So that's nice - there’s Sharon, an eco activist, in her eco niche. But what’s that got to do with you? Why should your toy business act on environmental sustainability now?There are 8 main business cases for sustainability - in a moment I’ll ask you, which will be most motivating to your business! Moral - sustainability is the right thing to do; Profit - if sustainability maximises our profitability; Competition - to retain market share we need to match or beat competitors’ sustainability levels; Funding - banks or investors need to see sustainability to lend us money; Risk - sustainability avoids/reduces risks to business continuity; Talent - people want to work for sustainable businesses; Brand/reputation - society will judge us on our sustainability; Regulation - regulators like the EU will mandate or incentivise sustainability. These cases overlap, e.g., regulation affects profit and funding, and the moral case affects talent and brand. But we will discuss each one. For each of the 8 cases I’ll try to tell you a story and give you some powerful facts, to help you pick those most motivating to your business, and then convince others in your business! #1. The Moral Case - sustainability is the right thing to do My story about the moral case is my own story that I told you earlier. But here are some facts: "The impacts of climate change put almost every child at risk," says UNICEF (source). We’ve all seen the images of children whose home was washed-away by floods in Pakistan, burned by wildfires in the US; children left hungry in South Sudan; children made sick from air pollution in China; children injured in storms and heatwaves. All from climate change. Ellen MacArthur says humanity's use of virgin petro-plastic causes 6% of carbon emissions. Source Toys is the world's most plastic-intensive industry, with 90% of toys made from petroleum, emitting so much CO2 it’s like permanently deforesting 1 billion trees or an area the size of Portugal (sources) In other words, toys is responsible for a significant proportion of the climate change that is already harming children. An industry that exists to make children happy should be protecting their planet and future, not the opposite. As an industry obsessed with toy safety, it’s time to widen our definition of, “safe,” from, “safe for the child who plays with it,” to, “safe for all children in the world.” The main thing we need to change to achieve this is our materials: virgin petro-plastic bad; recycled or bioplastic good. #2. The Profit Case - if sustainability maximises our profitability I chatted with one of the owners of a very big, successful mainstream toystore.I pitched him the idea of a toy repair or toy swap scheme, and I thought his reply was very wise. He said (not a direct quote), “Nobody wants to be wrecking the planet, so things have to change. But what we do has to work economically; anything else is just a distraction.”Imagine the most sustainable toys were also the most profitable. We wouldn’t have a problem! That’s not yet the case. But: There are plenty of sustainable toys that match cost/profit of unsustainable toys - here are some examples: This is going to change thanks to regulation. Regulation will tax or limit unsustainable materials - more on this later! #3. Competition - to retain market share we need to match or beat competitors’ sustainability levels “Sustainability is the single biggest business opportunity of the 21st century, and will be the next source of competitive advantage.” - H. Lee Scott, CEO of Wal-Mart 2000-2009 Shoppers say they want sustainability, e.g.: UK supermarket chain Iceland surveyed 5,000 people and 80% supported them getting rid of plastic. Over 70% of consumers say they’re willing to pay more for eco products (source) In my experience, they don’t always follow-through on that, but it’s on their mind - and at least some of them do, e.g.: Sustainability was our headline message when I launched Jiminy - and we very quickly captured a small but stable share of the Irish toy market - "stole" it from existing toystores - by giving people a guilt-free alternative. So sustainability was a competitive advantage. Unilever’s experience was the same when they found their ‘Sustainable Living’ brands accounted for 60% of company growth, and grew 50% faster than the rest of the business, in 2016. #4. The Funding Case - banks or investors need to see sustainability to lend us money Partly thanks to regulation of banks, it’s getting harder to raise investment for an unsustainable business, e.g.: AIB is a bank with 30% market share in Ireland. Its published strategy is to achieve a Net Zero loan book by 2040 (excluding agriculture) and for 70% of all new lending to be green or transition by 2030. It already started including Sustainability in how it governs its loans in 2023. A 2021 report from As You Sow found that investments in petrochemicals and plastics worth about $400 billion are at risk of becoming stranded assets due to product bans But the opposite is also true: there’s more money out there looking for sustainable businesses to invest in. For example, the Alliance to End Plastic Waste and Lombard Odier Investment Managers have so far raised €335 million for their Circular Economy investment fund - investing in ‘scalable solutions’ to remove plastic waste from the environment, increase recycling, and drive the global transition towards a circular economy for the plastic value chain (source). #5. The Risk Case - sustainability avoid/reduces risks to business continuity We have only to look at flooded children's stores in Ireland in 2023; the 2021 toy shortages due to COVID 19 shutdowns in China (by the way climate change increases the incidence of pandemics); or the areas around the London and New York toy fairs that will be under water by 2050 if climate change continues at current rates, to see that climate change poses massive risks to business continuity. Indeed, the World Economic Forum predicts a “a unique, uncertain and turbulent decade to come,” with climate change becoming the top risk to business over the next 10 years as perceived by business leaders (source) #6. The Talent Case - people want to work for sustainable businesses I spoke at the Play Creators’ Conference in London last year and in the bar afterwards a man in his early 30s approached me. He told me he loved his job, designing toys, but was considering quitting. He had tried to convince his colleagues start making their toys more sustainable. But nobody wanted to hear him. They were about to lose a senior creative because sustainability was more important to him, than to the company. The World Economic Forum says: 58% of people consider sustainability when applying for jobs Staff are 3 times more likely to stay and 1.4 times more engaged at purpose-driven organisations So sustainability is becoming an important advantage - or disadvantage - in the war for talent. #7. Brand - society will judge us on our sustainability I spent the first year of Jiminy selling our eco toys at markets and events around Ireland. 1% of Irish women follow us on Instagram, so when I’m out in Ireland, people come up to me. They thank me for what I’m doing to make sustainable toys the new normal. They ask me to keep going. We regularly get thank-you emails too - here’s a recent one: “Just wanted to drop a message to say how wonderful your website is. I only just came upon it yesterday and so glad you took the leap to start your company. I’ll be letting all my family and friends know about it.” Moreover, people want business to take a lead on sustainability. The Ipsos Global Trends Report 2021 shows, globally: 70% of people want business leaders to speak out on social and political issues; 70% tend to buy brands that reflect their personal values; 63% would rather a company prevent environmental harm than pay correct taxes; 75% agree that single-use plastic products should be banned as soon as possible. And activists do target unsustainable companies and with some success, e.g.: Ella and Caitlin McEwan the UK sisters whose petition put an end to plastic toys at McDonalds; Greenpeace targeting Barbie (for links to rainforest deforestation) and LEGO (for links to Shell). I don't know whether these accusations were substantiated, I'm just saying, it's not helpful to any brand to be considered unsustainable enough to be targeted by Greenpeace! #8. Regulation - regulators like the EU will force or incentivise sustainability There are 2 EU regulations upcoming that will reward the toy business that becomes more sustainable (and punish the one that doesn’t): Corporate Sustainability Reporting Directive (CSRD) Ecodesign for Sustainable Products Regulation (ESPR) CSRD for toys at a glance: Applies mainly to large companies - over 250 employees / €50m net turnover / €25m balance sheet. It’s like financial reporting, but for sustainability Companies must submit an annual sustainability report covering: Climate change Pollution Water and marine resources Biodiversity and ecosystems Resource use and circular economy Micro enterprises may never have to report directly, but if they are selling to bigger businesses, they will be asked for the data ESPR for toys at a glance: Requirements / incentives to improve products’ sustainability including carbon footprint, use of post-consumer recycled materials, durability, reparability (e.g., availability of spare parts and repair services), and recyclability; Better labelling / information to help shoppers and business buyers choose more sustainable products and get them repaired (including a Digital Product Passport and the EU Ecolabel); Potentially mandating ‘green’ public procurement; Making it illegal to destroy unsold goods; Expected to come into effect about 2026. So we’ve discussed all 8 cases for sustainability in toys…now please revisit the hypothesis you came up with at the start - which of these would you now say are powerful for your business? And what story from your own business - or statistic - can you use to persuade others in your business of this? Making it happen Once you’ve convinced everyone in your business of the need to move towards sustainability, the next question is, how? Two examples of good practice in sustainable retail, that I’ve been doing at Jiminy for 5 years, and that any toy retailer can manageably start, are Green Procurement and Green Marketing. Green Procurement for Toy Retailers I’d summarise Green Procurement as: Define what Sustainable means for your business - for Jiminy that’s climate-neutral and minimal-waste; and then Make sure what you buy matches up to that - but how? The top strategy is collaborating with suppliers to change and improve sustainability practices. The poster child for this is LEGO, who figured-out their sustainability strategy in 2015 and gave outsourced toy makers several years’ notice that they should change their materials. And the second strategy is to put more weight on sustainability criteria in supplier and product selection criteria. E.g., I’m a fan of TESCO’s red-amber-green list for packaging - I admire that they've set-out such clear guidelines for their suppliers - but before you copy this, please note: I don't agree with all the specifics: they seem to be prioritising recyclability and not carbon footprint, e.g., Aluminium, despite its 'green' reputation and 98% recycling rate, is actually quite a high-CO2 material because only 30% of global demand an be met by recycled Aluminium, leaving 70% of global demand to be met by coal-powered strip-mining in China. This list is for packaging, not for products (like toys). And I’ve effectively done the same for toys - I have 25 questions we ask about any given product - in fact we list the answers in each product listing on our website. If the product doesn’t meet these criteria, we don’t stock it. Very important: green procurement only works with toys that will sell. If a toy is overly-serious it won’t sell. If the colours look boring it won’t sell. I talked with the owner of a huge toy retail chain who said, “We stocked those bioplastic toys but they were stuck to the shelf - they didn’t sell, so we discontinued them.” From experience I know the issue with those bioplastic toys is that they all brown, beige, and pale blue: the toy maker trying to signal that they are eco-friendly, to target a more eco-minded buyer. But the problem is, children want and need brightly coloured toys with primary colours, and that’s what sells, on Jiminy.ie and in that huge toystore anyway. Green Marketing for Toy Retailers This for me is about motivating your audience to shop green, and getting the credit for what you’ve done. Which for Jiminy has meant educating our audience about what sustainability means for toys, why it’s important, and why our ranges meet those criteria. E.g., what bioplastic is, why it’s sustainable. Or why our recycled plastic toys are safe despite the “recycled plastic is unsafe” message they see in the press. We’ve done this through all the normal small business communication channels - social media (a few examples below), email, website, press releases, and applying for (and winning) sustainability awards. So in summary, as a small toy retailer what I’m doing is: I know what the business case for sustainability for my business is I know what sustainable means for my business I apply that in my buying and marketing Sustainable Toys Action Consulting (of which I'm a co-founder) is producing a report this year - Sustainable Toys Snapshot 2024 - on how leading toy companies are embracing sustainability. It includes:✨ Summary of Survey Results✨ Sustainability Trends from Spielwarenmesse 2024✨ Insights from the STAC team (Harald Kaeb, myself Sharon Keilthy, Arco de Leeuw, Sonia Sánchez Torres)✨ Curated resources to advance your sustainability initiativesTo receive a free copy just click here to complete a 2-minute survey to contribute to our findings - thanks in advance! I want to thank Spielwarenmesse for inviting me to speak and for all they do to celebrate sustainability in toys - through the Sustainability Toy Award, the Toys Go Green exhibit, and the Spirit of Play Magazine Sustainability column (for which I’m one of the contributors). And thank you - for all you’ve already done for our planet, and thanks in advance for what you will do in 2024 for us, for our children and our shared planet.

In a world increasingly conscious of sustainability, the toy industry stands at a crossroads. Traditional practices of toy production, consumption, and disposal are being reevaluated under the lens of the circular economy—a transformative approach aiming to redefine growth, focusing on positive society-wide benefits. It’s about extending the lifecycle of products, designing out waste, and minimizing environmental impacts. Amid this revolution, organizations like Rejoué—a company dedicated to the cleaning, reassembling, and sale of used toys—are pioneering change, demonstrating the viability and benefits of circular practices in the toy sector. Understanding the Circular Economy in the Toy Industry The circular economy is not just an environmental or economic agenda; it's a new way of thinking about and interacting with the material world. It challenges the traditional 'take-make-dispose' model, advocating for a regenerative approach where resources are reused, recycled, and kept in circulation for as long as possible. In the toy industry, this means developing toys that are durable, repairable, and recyclable, encouraging sharing and second-hand markets, and prioritizing materials that are less harmful to the environment. The Lifecycle of a Toy in a Circular Economy Imagine a toy’s journey not as a straight line from factory to landfill but as a loop. It begins with sustainable design—choosing materials that are non-toxic, recyclable, or made from renewable resources. When the toy reaches the end of its first life, instead of being discarded, it's collected for refurbishment or recycling. Here, organizations like Rejoué play a crucial role. They collect, clean, and repair used toys, giving them a second life and offering them back to the community at affordable prices. This process not only reduces waste but also provides employment opportunities, particularly to those who are long-term unemployed, as seen in Rejoué’s impactful work. Global Initiatives and Innovations The movement towards a circular toy economy is gaining momentum globally. From toy libraries and subscription services offering access to toys without the need to own them, to manufacturers adopting bio-based plastics and designing for disassembly—the industry is exploring new ways to reduce its environmental footprint. These initiatives highlight a growing recognition of the need for sustainability in play, echoing Rejoué’s mission on a broader scale. Challenges and Opportunities Transitioning to a circular economy in the toy industry is not without its challenges. Consumer behavior, characterized by a desire for newness and driven by fast-paced product releases, poses a significant hurdle. Additionally, regulatory and logistical challenges complicate the collection and recycling of toys. However, these challenges also present opportunities for innovation, job creation, and market growth. By addressing these issues head-on, businesses can open up new avenues for sustainable development and competitive advantage. How Consumers Can Support a Circular Toy Economy Consumers play a pivotal role in driving the shift towards a more sustainable toy industry. By opting for durable, repairable toys, supporting second-hand markets, and participating in toy sharing or subscription services, individuals can contribute to reducing waste and encouraging sustainable practices. Education around the impacts of toy consumption and disposal is also crucial in fostering a culture of sustainability from a young age. The journey towards a circular economy in the toy industry is just beginning. With the collective effort of organizations like Rejoué, alongside global initiatives and consumer support, we can envision a future where toys bring joy not just to children, but to the planet as well. It's a future where every toy has the chance for a second, third, or even fourth life—a future where playtime is truly sustainable. This blog is inspired by the Webinar “Rejoue: French Pioneer of the Circular Economy of Toys”, brought to WiT by the Sustainability Learning Community. Watch it on WiT’s Video Library

By Aubre Andrus Breaking into the children’s book publishing industry is notoriously difficult, but there are some strategies to keep in mind that can help you stand out from the crowd—whether you decide to approach a traditional publisher or go the indie publishing route and tackle the project on your own. The publishing industry is currently going through many changes, which makes it more important than ever to find the right path for your individual project. Children’s books are a product like any other product.In the traditional publishing model, a book must be pitched to an agent then sold to an editor, and lastly purchased by consumers. You’ll need a strong product, pitch, and marketing hook to break through all of those levels. Publishing is a business and publishers want to make money on your book. Marketing is a part of the process you can’t escape regardless of how a book is published. Consider marketing angles during the ideation process. There are serious gatekeepers to overcome.We all know that parents are gatekeepers to any children’s product, but in the publishing industry teachers and librarians are powerful and hard-to-reach gatekeepers. Some libraries and schools can only purchase books through certain distributors and have very small budgets for books outside of that distributor. This is key to consider when self-publishing. A traditional publisher may be more likely to break through to these walls. You can write to market. Traditional publishing says “don’t write to market” because it can take two years for a book to be published. By that time, the trend du jour will have passed. (But if you can self-publish that book tomorrow, do it!) However, you can find marketing angles with long-lead times. For example, if you’re pitching a picture book about the moon two years before an expected moon landing, that’s a great marketing hook! Or if you’re publishing a young adult historical novel based on the life of Louisa May Alcott just after a Little Women film remake has been announced, that’s another great hook! You can also look up which well-known properties are entering the public domain in the upcoming years. Know your superpowers. You don’t have to be a writer to be a writer. In fact, a doctor who writes a book is far more interesting than a writer who writes a book. Not only are non-writers more interesting authors from a marketing perspective, but they are simultaneously subject matter experts who add legitimacy to any project. Worried you’re not a good enough writer? That’s what an editor is for! And if you really need some help, there are always ghostwriters available for hire to partner with you through the process. Your goals matter. Traditional publishing certainly comes with some ‘prestige,’ but it’s not the answer for everyone. If you want full creative control over this project (from choosing an illustrator to designing a cover) and you want to build an audience that you have access to for the long haul (via a website and email list) then self-publishing may be a better option for you. It’s the more entrepreneurial path but print-on-demand technology and Amazon’s Kindle Direct Publishing make it easier than ever to dive into publishing at a relatively low cost. Aubre Andrus is the award-winning author and ghostwriter of more than 50 books for kids published by American Girl, National Geographic Kids, Lonely Planet Kids, Disney, Scholastic, and more. She’s also the founder of Adjective Animal Publishing, an indie children's press that debuted with The Look Up Series, a biography series featuring diverse women in ridiculously fun STEM careers (think ice cream scientist, toy engineer, and more!).

The journey toward financial independence is a crucial aspect of empowerment for women around the globe. Inspired by a recent webinar hosted by WiT and featuring Karla Ukman, a respected founder and wealth planner at Artemis Wealth Manager, this blog delves into actionable strategies, dispels common myths, and shares invaluable resources to aid women on their path to financial autonomy. Karla's expertise and insights serve as a cornerstone for the empowering advice and practical steps outlined below, aimed at navigating the complex world of personal finance. Unpacking Financial Independence Financial independence signifies more than just having enough money to cover life's expenses. It embodies freedom, control over one's destiny, and the ability to make choices without financial constraint. For women, this journey is often interwoven with unique challenges, making the pursuit of financial knowledge even more crucial. There are also many myths regarding women and money that often get in the way of achieving that independence. For example: Myth 1: Women aren't good investors. Reality: Studies show that women often make excellent investors, with a patient and strategic approach to investing. Myth 2: Financial discussions are too complex. Reality: Financial concepts can be learned by anyone willing to invest some time and effort. Practical Steps Towards Financial Empowerment Achieving financial independence requires actionable steps. Here are some tips to guide you: -Understand Your Financial Picture: Start by assessing your current financial situation—know your income, expenses, debts, and savings. -Set Clear Financial Goals: Whether it's saving for a house, starting a business, or preparing for retirement, setting goals is crucial. -Create a Budget and Stick to It: A budget is a roadmap for your finances. It helps you manage your spending and save for your goals. -Start an Emergency Fund: Life is unpredictable. An emergency fund acts as a financial safety net. -Invest in Your Future: Explore investment options to grow your wealth over time. Consider consulting with a financial advisor to make informed decisions. Tools and Resources for Financial Literacy Empowering yourself with financial knowledge is essential. Here are some valuable resources: -Online Courses and Workshops: Platforms like Coursera, LinkedIn Learning, and local community colleges offer courses on personal finance and investing. -Financial Planning Apps: Apps like You Need a Budget (YNAB), and PocketGuard can help track your spending and budget. -Books and Podcasts: There are countless books and podcasts dedicated to financial education. The journey towards financial independence is deeply personal and filled with learning opportunities. By debunking myths, taking practical steps, and utilizing available tools and resources, women can navigate their financial journeys with confidence and clarity. Remember, financial independence is within reach, and it starts with taking that first step today. This blog is inspired by WiT Webinar “Women and Money: Take Control of Your Financial Independence”. Watch it on WiT’s Video Library

According to a study from Edelman Earned Brand, almost two-thirds of consumers will buy from — or boycott — a brand due to its stances on social or political issues. With such a surge of buyers supporting inclusive businesses, more and more companies are working to become more inclusive. Yet, there’s a fine line between performative allyship and truly making a workplace or organization more inclusive for all… If you’re a business owner working to create a more inclusive company, or an employee looking to become a better ally to your colleagues, read on for some top tips from our Allies in Action Roundtable, featuring Bisma Ansari, Dion Vlachos, Sara Rosales, Sascha King, Steven Wolfe-Pereira, and Terri-Nichelle Bradley. First and foremost, to be a proper ally as a business owner, you need to create a diverse environment through inclusive hiring practices. That means working with your talent acquisition team to prioritize conscious and inclusive hiring and checking their unconscious biases. Hiring leaders, and the organization as a whole, must advocate for candidates throughout the process, and be open-minded to interviewing people from all backgrounds. There’s a tendency to look for talent with similar social circles, hobbies or education to current and past employees, which limits the acquisition of qualified candidates who may come from marginalized populations or less traditional work fields. Blind resume-screening — removing names, genders, and other affiliations — can reduce the role of bias during the interview and hiring process, and attract a greater variety of candidates. The people you hire as a business owner reflect the values of your company, and ultimately can influence whether consumers will be willing to buy your product. Another aspect of having a diverse team is including a wide range of people in management positions and senior roles. Promoting diversity from within is crucial to creating a work environment that is inclusive to marginalized groups and discourages discrimination. Furthermore, having higher-ups that are part of an underrepresented group will encourage a broader range of candidates to apply for open positions, as it signals your business is a supportive workplace. There is strong evidence that diversity in the workplace can unlock innovation and drive market growth by establishing a culture in which all employees feel free to contribute ideas, and diversity in leadership positions is one of the easiest ways to create such an inclusive environment. Without diverse leadership, women, people of color, and LGBTQIA+ individuals are less likely to win endorsement for their ideas. This costs their companies crucial market opportunities because diverse contributors understand the unmet needs in under-served markets. Hiring candidates from underrepresented backgrounds is just one part of being an ally. Maintaining a safe and inclusive environment that can retain such talent is the second part. Employee resource groups (ERGs) are an essential resource that benefits not only marginalized groups, but the whole company. ERGs help provide necessary mentorship opportunities, as well as tools and education that employees need to be great allies and change the company culture. What differentiates good allyship from performative allyship is knowledge and empathy. Education on socio-political issues, inclusion, and anti-discrimination helps foster empathy in employees and gives them solutions to a variety of workplace situations. When workplaces are more equitable, employees of all backgrounds and identities are happier and more committed to their jobs. As Sascha King said in the Allies in Action Roundtable “[Being an ally is] having conversations that are uncomfortable. It’s knowing when to shut up. It’s knowing when to speak up when required for somebody else on their behalf if it’s needed.” Allyship is really about raising your voice with empathy, using your privilege to help others who don’t have that same luxury, and calling out problematic behaviors. If you’re running a meeting and notice that a small percentage of people are taking the majority of the time talking, set timers to allow each person to have equal time to speak. Some of the most powerful allyship actions can be the ones done behind closed doors, like recommending a colleague from an underrepresented background for a promotion, or leadership having meetings with employees and accepting feedback. Becoming a better ally can seem like a daunting task with so many nuances to take into consideration, but imperfect action is better than no action at all. As long as you move forward with empathy and a willingness to have open conversations, you can achieve a progressive work environment that is inclusive to people from all walks of life. This blog is inspired by WiT Webinar ‘Allies in Action Roundtable’. Watch it on WiT’s Webinar archive HERE.

By Amy Thompson, EVP & Chief People Officer at Mattel and WiT Board Member Mentorship plays an important role in advancing women in the workplace. I’m energized by the impact that the Ruth Handler Mentorship Program for WiT has made, and continues to make, to support career growth for women across the toy industry through mentorship, coaching, professional development and learning. The global program is underwritten by The Mattel Children’s Foundation and named after Ruth Handler, Mattel’s co-founder and creator of the Barbie brand, who served as a mentor to many and whose legacy continues to inspire women to reach their full potential. Participating in the Mentorship Program is a gift that keeps on giving, for both the mentor and mentee. While the program has had a profoundly positive impact on mentees, the mentors have also greatly benefited and grown from their experiences. In fact, many mentors return time and time again to take on additional partnerships. What motivates someone to be a mentor, and what do they find to be most rewarding about their experience? Get the answers to these questions and more, from some of the many mentors who are participating in the Ruth Handler Mentorship Program for WiT. What motivates you to be a mentor? GAYE DEAN – Senior Licensing Executive:  For me, it is to see the growth and development of female executives in our industry. I have been fortunate enough to have mentored a variety of strong women over the past several years. I'm currently in my 5th partnership in this program, and all my mentees have been smart and savvy executives who wanted a neutral sounding board and a place where they could express their true thoughts without judgment. They wanted a place where they felt safe discussing some of the challenges that they have faced in their organizations. I think collaborating with these women has given them affirmation that they are all exceptionally good at what they do, and has empowered them to make solid decisions for themselves and their organizations. It has been extremely satisfying and rewarding for me to meet with these women. It is so important to share our knowledge and to provide thoughtful and practical guidance for our future leaders. This program makes me so proud to be part of an industry that recognizes a need to help others. I have loved being a part of it! What do you find most rewarding about mentoring? SKIP KODAK – President, LEGO Systems, Inc.:  Mentoring gives me the chance to support someone unlocking their own potential and accessing personal and professional growth. Each mentoring experience gives me new learning and growth perspectives, re-shaping my own biases and personal beliefs. What do I enjoy most about mentoring? I’m excited whenever I get to mentor someone with different lived experience and different subject matter expertise than me – for sure I will learn from them. I grow by practicing new ways to build safe and trusted shared spaces with new mentees. I am always inspired by my mentee’s creativity to problem solve and unlock their potential. I am learning that successful mentoring relationships don’t depend on what I know. I enjoy figuring out what the best question to ask next is, and to be alongside my mentee as they discover and explore their own “right answers.” Mentoring is an incredibly cool way to make a difference with others while I’m made better for the experience. What do you consider to be your biggest strength as a mentor? RATNA KIRPAL – SVP, Global Consumer Products, Activision | Blizzard:  It’s hard to say there’s a specific strength that I lean into as a mentor, because I first try to understand the mentee’s objective and support them in their needs.  When I don’t have a certain skill that they are looking to improve, I tap into my network of resources who can better assist the mentee.  But when I do have that skill, I have a lot of fun and passion sharing.  My experience in global consumer products, business development, marketing, brand management, retail, product development, and licensing – as well as my experience as a parent, spouse, sibling, child, and friend – all work together when I guide a mentee.  Someone once told me, “We only have one life….work or personal…you can’t separate them…,” and I try to bring that perspective when I’m with a mentee, because finding balance in everything we do is so important.  As a minority and an immigrant, I also value sharing that perspective when the situation fits.  And having over 25 years of business experience along with my own life experiences, giving perspective and opening a mentee’s perspective is one of my goals in every mentee relationship. How did your career experience prepare you to be a mentor? KRISTA BERGER – Vice President, Barbie Global Marketing and Brand Partnerships, Mattel:  I have had the honor of being guided through this industry by amazing women, giants of their discipline, who understood the deep impact they could have by reaching a hand back. As a result, my career experience is rich with new developmental opportunities, leadership rotations, and new business challenges. Giving of my time, talent and expertise not only honors their investment in me but continues to help pave the way forward for the next generation of talented women in toys. As a mentor, I pull heavily from the shared experience I had as a mentee to provide a richer dialogue and meaningful experience. How would your previous mentees describe you? JESSICA JACKMAN – Senior Manager, Retail Development, Paramount:  “You would make a really great leader!” is a comment made by one of my mentees that encapsulates the type of professional I have been striving to be throughout my career. I have been complimented on my knowledge of our industry and on my ability to motivate my mentees with the guidance they need. As someone they can trust, I find that they openly connect with me to discuss challenges they may be facing, and I guide them to find solutions and navigate their way to focusing on positive outcomes. Goals and vision have always been important to me, and supporting my mentees in concentrating on and developing their goals and vision both professionally and personally has been rewarding. The best part about this dynamic is that they do know my door is always open to connect as their mentor, a role that will never expire. Can you share a mentee success story? AMANDA CORREIA – Director, Global Brand Strategy & Marketing, Hasbro:  Being a WiT mentor has been such a rewarding and inspiring experience. I have been matched as a mentor with a number of motivated, smart, accomplished women. One particular mentee was a student at the time of our partnership, and had already published her own children’s book, A Shark Tooth Fairy Tale (which is adorable, by the way). She did everything end-to-end herself, from writing the story, to hiring the artist to bring the story to life, to finding a publisher, to marketing the book online and in-person with local bookstores & libraries. Her creativity, aspiration, vision, intellect and bravery is truly inspirational and has stuck with me ever since! Tell us about a mentor who had an impact in your life. TAMMY SMITHAM – VP Communications & Corporate Citizenship, Spin Master:  During my career I have been fortunate to have a number of influential mentors. One of my current mentors at Spin Master has been very impactful in my career here. She regularly gives of her time as well as making herself available ad hoc when I need her input. She is a true sounding board; ready to jump in and provide a fresh perspective when tackling a problem. She exudes executive courage and has helped me to strengthen my own influence style. Mentors can diagnose situations from an objective viewpoint and reveal insights that you are often too close to discover yourself. The best mentors are those who can be direct and candid in their feedback and provide ways to counterbalance your weaknesses while playing to your strengths. In every single interaction I have with my mentor, I leave with at least one (and many times, several) key actionable takeaways that in turn, I can share with others.

by EHI OVIASU-KAHN, Chairwoman of the Board at Women in Toys, Licensing & Entertainment As the new Chairwoman of the Board at Women in Toys, Licensing & Entertainment, I’m thrilled and honored to embark on an exciting journey with our community and industry, as we collectively strive to advance our mission. This year, we celebrate the wonder in every woman at every stage of their career and celebrate their unique and vital contributions. Weaving threads of talent, resilience, and passion, we will help paint a compelling portrait of their professional journeys. Let’s take a walk through what those journeys can look like: Waking the Spark of Ambition: At the onset of their careers, women begin the process of cultivating the spark of ambition, developing the courage to explore new challenges within an emerging professional identity. This time is marked by the unique excitement of discovering one’s potential career path. Navigating the Learning Curve: As women progress in their professional journeys, the challenges evolve, presenting a heightened learning curve. Navigating this curve can be daunting yet deeply rewarding. During this phase, working women not only absorb career-related knowledge but also master the art of balancing their expertise in various capacities. Demonstrating resilience and adaptability, they adeptly chart a course through the intricacies of personal and professional challenges. Artwork by Ehi Oviasu-Kahn | Source: Little Art LLC Climbing the Corporate Ladder and Beyond: As women ascend the corporate ladder, build their reputations in the industry, and establish their influence, the wonder of their journey extends beyond their workspaces. They not only redefine leadership but also become key voices within their families and communities. Each stride is a victory, not just for themselves but for the myriad roles they embody, inspiring others to break molds and challenge stereotypes. …All While Performing a Balancing Act: Multitasking and balancing various roles takes center stage in this phase. Women deftly manage career, family, and personal aspirations, showcasing tenacity and resourcefulness. Their ability to harmonize different facets of life becomes an inspiration for others, highlighting the strength that lies in embracing multiple roles. Bringing it all together through Mentorship and Legacy Building: In the later stages of their careers, women become mentors, not only professionally but in the broader spectrum of life. This stage is a marvel of generosity, as they invest in the growth of others, passing on wisdom gained from both their professional and personal roles. Building a legacy, they leave an indelible mark on their work and family landscape, creating a supportive environment for future generations.

By: Azhelle Wade, The Toy Coach, Creator of the Podcast, Making It in The Toy Industry Many people lately have been asking me how they can help the black community, how they can become anti-racist, and essentially how to be more compassionate people. And to me, I believe that it all starts with understanding our journey. So, I wanted to share a part of my journey with you. It revolves around a huge moment in my career when I landed a career-changing interview. I remember how excited I was getting off the phone with that recruiter, how I couldn’t believe I got this break. I couldn’t believe that they actually looked beyond my complicated hard-to-say-name and they saw my experience…my drive and my love for the industry. Well honestly, I don’t know if they saw all that, it could’ve just been an algorithm that moved my resume to the top, but the point was, I got the call, and I landed the interview. And a week before this career-changing interview, I remember calling my mom with a very important question. Instead of laboring over my portfolio, instead of perfecting my talking points, I called my mom and immediately asked. “Should I get a weave?” The bad part? She didn’t say no. And the worst part? I agreed. Ok so if you don’t know what a weave is, it’s essentially a wig. At least the way I wore them it was. Back then, when I wore weaves, I wore them full. A full head weave meant that my afro hair was all braided up and sewn down beneath a “gorgeous” flowing mane of virgin Remy hair that would set me back at least $300. The fake hair was usually pin-straight and at least 3xs longer than my own with NO texture or color similarities to what grew out of my own head. Anyway—I got off the phone with my mom and while she’d left the choice up to me, I’d pretty much decided. Yep, I want to put my best foot forward. I don’t want anything, not even potential stereotyping to stand between me and my dream job. Then, I called my sister. And she let me HAVE IT. She asked me point blank, “Would you really want to work somewhere that wouldn’t hire you if you came in with your natural hair or twists?” and she was right. At that time, I had just begun to accept the texture of my black hair. And while I hadn’t been wearing it out as a glorious afro…I had been learning to twist my hair in such a way that it almost mimicked dreads. And I loved it. But I was aware that not everyone, especially not those in corporate America might agree. So, despite what society had been telling me since I was little…despite all those “long, beautiful, hair!” commercials I used to see and mimic as a child, despite the fear of showing my blackness when I knew I could hide between the ignorance of people not knowing if my weave was real or fake because my skin was so light that perhaps I was mixed…despite ALL that… I went to that interview in fresh twists. I tied them up in a sleek ponytail and put on my favorite blue interview dress. And as I left my apartment, I thought I had made a huge mistake. And then—Two weeks later…I got the job. I was in awe. My confidence in humanity soared and you know what? I’ve been wearing twists ever since! I wear brown twists, black twists, pink twists, purple twists, blue twists…and it all stems from that one moment where I was shown that it was ok to just be me, to just be black. But what’s important to this story is for you to understand the journey of how I got there. How I found the strength to love my hair enough to walk into that interview with what might essentially be seen as dreads. And that most probably would not be a good thing. Well… Before I found the confidence to wear those twists to a job interview. Before I got that job offer. Before I really loved my hair, I wrote about it. I wrote and performed a poem at the Nuyorican Poets Café in New York City. And it was my first slam poetry performance in my entire life. That performance scared the life out of me, but the audience loved it. It resonated with them. Their commentary and applause inspired me and set me on the path that eventually led me to wear dread like twists to a job interview. Now this poem, that I’m about to share with you, fully embodies my personal struggle with accepting and loving my hair, not only at home but in public. When you listen, it’s important to pay attention to the words. You have to understand that this acceptance of our own hair is a psychological battle that many black women have gone through or will go through, in addition to everything else to be expected in life. Click here to listen to Hair I Stand, by Azhelle Wade So, if you are wondering how you can help support the black community? I would like to encourage you to listen to our stories. And you can start with this one. Try to put yourselves in our shoes, try to understand and empathize. And I hope that the next time you see a confident black man or a black woman with a successful career, that you’ll understand just a little bit more of what it took for them to get there. And I hope that with that understanding, will come a little extra respect. Azhelle Wade aka The Toy Coach, is a branding and product, development executive in toys. She is a 2020 Wonder Woman Rising Star finalist, a 3x patented inventor, and host of the podcast Making It in The Toy Industry.

While many strides have been made towards workplace diversity, inclusivity, and equality, there are still barriers to climbing the corporate ladder for women, BIPOC, the LGBTQIA+ community, and many others. Workplace discrimination, daily microaggressions, and systematic biases continue to stand in our way. But despite these hurdles, there are ways for us to advance in the corporate world. Here are some tips for how to advocate for yourself, build relationships that matter, and grow in your career. Self-advocacy as self love. Minda Harts, in a recent WiT Fireside Chat with Azhelle Wade, said “Self-advocacy, in my opinion, is a form of self love. We can show up for ourselves.” This statement holds particularly true in the professional environment. Everyone has their own unique experience in the workplace, including what transgressions and barriers they face on a daily basis. While we may look to our managers, HR, or other leaders to help solve these issues, ultimately, we must be our own self-advocate. We cannot wait for a prophetic person to solve workplace sexism, racism, and homophobia. Rather, we must have the courage to stand up for ourselves and let our voices be heard. Let go of the guilt of success. Women, especially women of color, have historically been overlooked for opportunities and undervalued in the workplace. Many of us struggle with voicing our opinions, because we’ve been conditioned to undervalue our contributions and second-guess ourselves. Worse yet, we often feel guilty when we find success. We’re used to putting everyone before ourselves, transforming into a caretaker for our loved ones, shouldering their burdens and expectations, and subconsciously taking on their definitions of success. With the Covid-19 pandemic, the pace of life has changed dramatically, and many women find themselves rethinking their career and life plans with a twinge of guilt. Putting your mental or physical health and happiness above a corporate career is not something to be ashamed about. It is not selfish, but rather self-less. We must put ourselves first and redefine what success looks like to us, without outside affirmation. Build relationships in unexpected places. Generally speaking, we seek out people that remind us of ourselves and strive to build connections with them. Unfortunately, not many of us have the privilege of having people in power that look like us, whether you are a woman of color, LGBTQIA+, or just identify differently from those around you. While it may be ideal to build relationships with those that understand the hardships and nuanced challenges you’ve experienced while navigating the corporate world, unexpected allies may be found in all parts of the workplace. Seize the opportunity to have more face-time with higher-ups or other colleagues. Ask them to meet for informal coffee chats to talk lightheartedly about work, your life, and even your passion projects.Relationship building is a long game, and those personal exchanges are what will distinguish you from others. While we’re not guaranteeing your career trajectory will change because you had a chat with the CEO, having your name spoken by others may open doors for you in the future. Make working from home work for you. There are many challenges associated with working from home, in particular for women balancing childcare and the nebulous work-life distinction. But there are also unexpected benefits to working from home. A survey from Future Forum has shown that 97% of Black workers wish to remain working from home, and have shown higher levels of work satisfaction, as well as an unprecedented sense of belonging in corporate America. Some of this can be attributed to a reduced need for code-switching and less interaction with coworkers, which ultimately reduces microaggressions and discrimination. In addition, being able to work from the comfort of your home allows for faster bounce back when those inevitable transgressions do happen. Socializing while social distancing. Even though we may be working remotely, networking is still necessary for moving up in the corporate world. Build your social capital by arriving a few minutes early to virtual meetings with your camera on. When you have the opportunity, unmute yourself, use the raise hand function, and chime in. If there isn’t an opportunity to speak, use the chat to add on to the conversation or provide suggestions. With everyone working from home, it may be easier to get short meetings with higher-ups, allowing them to get to know you on a more personal level. Think about who you would like to speak your name in meetings, and try to reach out to them. It seems tedious, but getting your name out there, being seen, and putting in the extra effort of being a part of the conversation, will create greater opportunities for you despite not being in the office environment. While we recommend using all the aforementioned strategies collectively to advance your career, each person’s workplace experience is unique and requires a tailored approach. Ultimately, as your biggest advocate, you’ll need to find what works best for you. Watch the full Fireside Chat with Minda & Azhelle on YouTube.

Picture this: In our constantly advancing industry, women and men are rocking pivotal roles, pushing for change. Ready to tear down barriers, embrace diversity, and shape a world where every everyone, regardless of gender, thrives as a mentor and leader. It's not just a journey; it's a whole transformation waiting to happen. Mentorship is a dance that knows no gender boundaries. It's all about teaming up, where different views propel everyone forward. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to guide and motivate. Empowering Women as Mentors It’s time for our industry’s women to shine as mentors! Your knowledge and experience are invaluable. Step into the role of a mentor, guide the next generation, and let your journey become a roadmap for others. Your success story could light the way for future leaders. Men as Allies and Advocates Men, your involvement is crucial in creating an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By engaging as mentors, you play a critical role in driving change, as we aim for an industry that is more diverse and equitable. The Ripple Effect of Diversity Imagine the impact when women and men team up as mentors, sparking a ripple effect of positive change. The mentorship relationship becomes a mini-version of what our industry could be – a space where teamwork, understanding, and respect transcend gender norms. Diverse Perspectives for Innovation Women bring unique perspectives that are key to sparking innovation. By mentoring, they share these insights, adding layers of creativity and adaptability to their mentees' arsenals. As a male mentor, you play a vital role by valuing and elevating these diverse voices, nurturing a culture where innovation thrives. Breaking Stereotypes Mentorship breaks stereotypes on both ends. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Men, in turn, dispel stereotypes by championing and supporting their female mentees, creating a workplace where everyone's potential is recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution is here, and it's calling for both women and men to step into leadership roles. It's not just about personal success; it's about collectively shaping a future where everyone has equal opportunities to lead and succeed. Lead by Example Women, by being mentors, you lead by example, inspiring others to follow in your footsteps. Men, by actively supporting and championing diversity, you pave the way for a more inclusive future. Together, you create a powerful synergy that propels the entire professional landscape forward. Cultivate a Culture of Inclusivity Let mentorship be the cornerstone of a culture that values inclusivity. Encourage open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the successes born out of diverse collaborations. It's time to create a workplace and an industry where everyone feels seen, heard, and empowered.

Riding the wave of progress, women and men are rocking pivotal roles as catalysts for change. Ready to smash through the old-school barriers, celebrate diversity, and build a world where everyone, regardless of gender, shines as a mentor and leader. It's not just a journey; it's a transformation waiting to happen. Mentorship knows no gender boundaries. It's a two-way street where the richness of diverse perspectives propels everyone to the next level. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to lead and inspire. Empowering Women as Mentors It’s time for our industry’s women to step into the spotlight as mentors! You've got the experience, the skills, and those game-changing insights that are too good not to share. Dive into mentorship, guide the next generation, and let your journey be a roadmap for others. Your success story is the glow that could light the way for next gen leaders. Men as Allies and Advocates Men, your contribution is crucial in fostering an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By being a mentor, you become agents of change, contributing to a more balanced and diverse industry. The Ripple Effect of Diversity Imagine the energy when everyone, regardless of gender, join forces as mentors, creating a ripple effect of positive change. The mentorship relationship becomes a blueprint of what our industry could be – a place where collaboration, understanding, and respect smash through gender norms. Diverse Perspectives for Innovation Women have unique perspectives that fuel innovation. When they mentor, it's all about passing on their insights and experiences, leveling up the mentee's game with creativity, and the ability to adapt on the fly. As a male mentor, you contribute by offering your own fresh perspectives, access to new networks, and being a pivotal key player in championing a more inclusive environment. Breaking Stereotypes Mentorship breaks stereotypes for both men and women. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Meanwhile, men help dispel stereotypes by actively supporting and advocating for their female mentees, creating a workplace where everyone's abilities are recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution has landed, and it's calling for both women and men to step into leadership roles. This isn't just a solo win; it's about collectively shaping a future where the playing field is leveled, and everyone gets their shot to lead and succeed. Lead by Example Women, by being mentors, you're the blueprint, lighting the way and inspiring others to follow your lead. Men, your commitment to championing diversity is key in building a future where inclusivity is the norm. Together, you're an unstoppable force that will propel our entire industry forward. Cultivate a Culture of Inclusivity Let mentorship be bedrock of a culture that truly values inclusivity. Push for open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the wins that come from diverse connections. It's about creating a workplace and an industry where everyone feels noticed, listened to, and amped up with confidence. As catalysts for change, we all have the power to shape a future where diversity is key, and success isn't tied to gender. It's your time to step up, lead, and spark the fire in our next generation of industry leaders!

Mentorship is a dynamic relationship that not only transforms the lives of mentees, but also enriches the mentors in ways unimaginable. The reciprocal benefits create a profound cycle of success that propels everyone involved to new heights. The Mentor-Mentee Dance Mentorship is like a dance where each partner brings something special to the floor. Let's unpack the steps of this dance, highlighting the dual rewards that make it a powerful force for personal and professional development. Knowledge Transfer:  Mentees, eager to absorb insights, gain a direct line to the wealth of experience mentors bring to the table. But wait, there's a twist! Mentors, in the act of sharing their knowledge, often rediscover the joy of learning. It's a two-way street. Networking Nirvana:  Mentees are often introduced to a world of opportunities through their mentor's network. Yet, mentors, by connecting with fresh perspectives and new talent, rejuvenate their own professional circles. This networking, when done right, is a party where everyone leaves with a fuller dance card. Skill Sharpening:  Mentorship sharpens skills on both ends. While mentees get hands-on guidance, mentors polish their leadership and communication skills. It's an incredible journey of mutual improvement, with each individual evolving into a refined version of themselves. Boosting Confidence:  Imagine a mentee taking flight on the wings of a mentor's encouragement and guidance. Now flip the coin – mentors often experience a renewed sense of purpose and accomplishment, watching their mentees soar. Confidence is truly contagious. Innovation Ignition:  Mentees inject fresh perspectives into a mentor's routine, sparking innovative ideas and creative solutions. Simultaneously, mentors, by encouraging an environment of curiosity, become catalysts for a mentee's own innovative thinking. This spark lights up the room for everyone involved. The Ripple Effect The beauty of mentorship is its ability to create a ripple effect. As mentees evolve into mentors themselves, the cycle of success repeats itself. This ripple extends beyond the immediate mentor-mentee relationship, positively impacting workplaces, communities, and our industry at large. In the grand symphony, mentorship is the harmony that elevates each note. It's a partnership where both sides contribute to a melody of growth, resilience, and success. So, whether you find yourself in the mentor or mentee role, embrace the dance, relish the music, and let the dual rewards of mentorship propel you towards a future of unlimited possibilities. Together, we rise! Join the Ruth Handler Mentorship Program for WiT today, and enroll here to be a mentor.