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Generative AI (GenAI) is everywhere, transforming industries by creating text, music, images, and more with just a prompt. However, the impact goes beyond convenience and creativity. As discussed in WiT’s “GenAI Right Now: Key Risks and Issues” webinar with Michelle Martell, an IP expert, generative AI is reshaping fields as diverse as law, content creation, and data privacy. Martell’s insights highlighted the critical legal and ethical issues for creators and businesses alike. Here, we’ll break down these pressing concerns and practical steps to help you protect yourself in a fast-changing AI landscape. What is Generative AI? GenAI uses machine learning to produce content by processing massive data sets, then generating original work like images, music, and text. While this technology can boost productivity and creativity, it also raises legal and ethical questions, especially regarding intellectual property and data security. Major Risks of Generative AI  There are many risks associated with AI use, especially in industries where data and creative output are essential to the business model. 1. Intellectual Property Infringement Generative AI can inadvertently recreate copyrighted content, posing significant intellectual property issues. The U.S. Copyright Office currently grants copyright protection only to human-created works, putting AI-created outputs in a legal gray area. Many artists and authors have filed lawsuits against tech companies, seeking to protect their original work from being used without permission. 2. Data Privacy and Security GenAI systems can harvest and use personal data without explicit user consent, raising privacy concerns. Businesses that rely on AI may inadvertently store or misuse sensitive data, especially if AI platforms retain user inputs. This data handling falls under privacy laws like GDPR and CCPA, which may subject companies to penalties for non-compliance. 3. Ethics and Bias AI reflects the biases in its training data, potentially leading to harmful or inaccurate outputs. This can reinforce stereotypes and present skewed perspectives, particularly in hiring, advertising, and content generation. Biases built into AI systems are hard to detect and often mirror biases present in society, making it essential for companies to audit and correct any AI bias that could damage their reputation. Legal and Regulatory Landscape Regulations around generative AI are developing quickly. The European Union’s EU AI Act is a leading regulation in AIaccountability, focusing on issues such as privacy and bias prevention. In the U.S., although there’s no comprehensive federal AI law, individual states are enacting AI-focused regulations. It’s important to stay informed on AI legislation, both domestically and internationally, as laws can impact global operations. Protecting Yourself and Your Business While it’s impossible to avoid all risks, Michelle Martell did share certain measures one can take to reduce exposure. Here are key strategies for navigating the current generative AI landscape. 1. Establish an AI Usage Policy Clear internal policies should govern how and when generative AI is used. Outline acceptable uses, such as using AI for brainstorming and inspiration rather than final product development. Companies should also define fact-checking protocols to avoid reliance on AI’s “hallucinations” or inaccurate outputs. 2. Secure Data Practices Implement strict data privacy and security practices. Evaluate AI tools’ privacy policies and limit access to sensitive information. Knowing where AI data is stored and processed is critical to complying with privacy regulations and avoiding unintentional data leaks. 3. Documentation of AI Use To assert ownership, document every human input in the creation process, especially for projects where human and AI contributions blend. This record helps establish a clear “human touch,” preserving intellectual property rights and ensuring that AI outputs don’t compromise original work. 4. Contracts and Warranties When outsourcing creative work, include contractual language that restricts contractors from using AI in ways that could compromise IP rights. This includes requiring contractors to provide a warranty confirming that their work does not rely on generative AI. Consider indemnity clauses, which can offer financial protection if any AI-related IP disputes arise. The Future of AI: A Balanced Approach As generative AI continues to evolve, Martell also advocates for a balanced approach. Businesses should use AI as a tool, not a replacement, allowing it to augment human creativity without overshadowing it. By focusing on transparency, ethics, and compliance, companies can responsibly leverage AI’s benefits. Generative AI has incredible potential, but users must stay informed and proactive about its risks. Intellectual property, privacy, and ethics are core areas requiring careful consideration. Staying informed on regulations and best practices is essential for successfully navigating this technology. This blog is inspired by WiT’s “GenAI Right Now: Key Risks and Issues” webinar. Watch it on WiT’s Video Library.

Fear—it’s a word we often associate with danger, uncertainty, or feelings of inadequacy. In today’s fast-paced, high-pressure world, fear can manifest in various ways, from anxiety at work to personal self-doubt. But what if instead of running from fear, we learned to embrace it?  In the WiT webinar “Brave New You: Igniting Courage, Extinguishing Fear,” Dr. Mary Poffenroth, a biopsychologist and expert in fear research, delved into the science behind fear and provided practical tools for transforming it into courage. From understanding how fear works in our brains to using neurohacks that can calm our nerves, Dr. Poffenroth’s insights offer an empowering way to confront our fears head-on. If you’ve ever struggled with imposter syndrome, felt paralyzed by stress, or wished you could be braver in your personal and professional life, this blog is packed with tips and strategies that will help you harness the power of fear to fuel your courage. Mastering Fear to Build Courage: Insights from Dr. Mary Poffenroth Whether it’s navigating career changes, facing imposter syndrome, or managing the daily stresses of modern life, fear can stop us from reaching our full potential. But the following strategies from Dr. Poffenroth can help you reframe your relationship with fear and step confidently into a braver version of yourself. 1. Understand the Biology of Fear Fear is a natural and essential part of being human, driven by our brain’s ancient fear response system. The amygdala, the part of the brain responsible for processing fear, works to protect us by triggering the fight-or-flight response when it senses danger. However, in modern life, many of the threats we face are not life-threatening—yet our brains still react as if they are. Key points about fear and the brain: Fear and stress are linked: When the amygdala senses a threat, it often leads to what we call “stress.” This biological response is rooted in fear, whether or not the situation is actually dangerous. Fear shuts down creativity:  When we’re in a state of fear, our brain’s prefrontal cortex—the area responsible for creative thinking and problem-solving—goes offline. This makes it harder to think clearly or make innovative decisions. 2. Shift from “Be Fearless” to “Embrace Fear” The phrase “be fearless” is a common motivational slogan, but Dr. Poffenroth saysthis idea can be misleading. Fear is a natural part of the human experience, and pretending it doesn’t exist won’t make it go away. Instead, the goal is to embrace fear and manage it effectively. Reframe fear:  Rather than seeing fear as an obstacle, consider it as a signal that you are pushing yourself outside your comfort zone, which often leads to growth. Acknowledge fear to build trust: Especially in leadership, openly acknowledging fear can build trust among your team. When leaders admit they are scared but choose to move forward anyway, it creates an environment of authenticity and encourages others to do the same. 3. Distinguish Between Fictional and Factual Fear One of the key takeaways from the webinar was learning to differentiate between fictional fear and factual fear. Dr. Poffenroth explained that fictional fear is based on imagined scenarios or outcomes that may never happen, while factual fear arises from a real and present threat. Factual fear: This fear is rooted in real, immediate dangers, such as severe weather or health risks. Fictional fear: These fears are often stories we tell ourselves, like fear of failure, imposter syndrome, or worrying about hypothetical future events. Fictional fears are often exaggerated or rooted in past experiences but are not immediately life-threatening. By identifying whether your fear is fictional or factual, you can start to take control of the narrative and address it accordingly. 4. Utilize Neurohacks to Calm the Fear Response To help manage fear, Dr. Poffenroth introduced several neurohacks—simple techniques designed to help calm the brain’s fear response and restore balance. One of the most effective techniques discussed was box breathing, a method used by Navy SEALs to manage stress in high-pressure situations. Box Breathing Technique: 1. Inhale for four counts. 2. Hold the breath for four counts. 3. Exhale for four counts. 4. Hold the breath again for four counts. This controlled breathing exercise helps reduce anxiety by signaling to your brain that you’re safe, which in turn calms the amygdala and allows your prefrontal cortex to function more effectively. 5. Recognize and Name Your Fears A powerful tool for managing fear is to name it to tame it. By identifying and labeling your fear, you activate the logical parts of your brain, which can help reduce the intensity of the emotion. The RAIN Method is a helpful four-step process Dr. Poffenroth recommends: 1. R ecognize what you’re feeling—acknowledge that fear is present. 2. A ssign a name to your fear, whether it’s anxiety, doubt, insecurity, or something else. 3. I dentify whether the fear is rooted in a feeling of not being enough or a fear of losing control. N avigate through the fear by using strategies like breathing exercises or reframing the situation. By naming your fears, you begin to take away their power, making it easier to navigate through them. 6. Build a Courageous Mindset Building courage is like exercising a muscle—you need to practice regularly to strengthen it. Dr. Poffenroth shared that practicing courage doesn’t mean the absence of fear; it means taking action despite feeling afraid. Take small steps: Start with small actions that push you slightly outside your comfort zone. Over time, your brain will become more accustomed to handling fear, making it easier to face larger challenges. Surround yourself with courageous people: Courage is contagious. By surrounding yourself with others who embrace their fears and take bold steps, you’re more likely to develop the same mindset. 7. Recognize Imposter Syndrome for What It Is Imposter syndrome—the fear of not being good enough or of being exposed as a fraud—was another common topic in the webinar. Dr. Poffenroth emphasized that imposter syndrome is often rooted in fear and self-doubt but is not an accurate reflection of reality. To overcome imposter syndrome: Acknowledge it: Recognize that it’s normal to feel like an imposter when doing something new or challenging. Challenge the narrative: Ask yourself whether the fear of not being good enough is based on facts or is simply a story you’ve internalized. Take action anyway: Even if you feel like an imposter, keep moving forward. Over time, your accomplishments will prove that you are more than capable. Dr. Mary Poffenroth’s webinar on courage and fear provided invaluable insights into how we can better understand and manage fear in our lives. Whether it’s overcoming imposter syndrome, handling work stress, or navigating personal challenges, these practical strategies help us shift from being overwhelmed by fear to building the courage we need to thrive. By recognizing and naming our fears, using neurohacks like box breathing, and surrounding ourselves with courageous people, we can learn to face life’s challenges with confidence. For more tips and a deeper dive into the strategies shared, be sure to check out Dr. Poffenroth’s book Brave New You and visit the WiT Video Library to watch the full webinar. This blog is inspired by the WiT Webinar “Brave New You: Igniting Courage, Extinguishing Fear” with Dr. Mary Poffenroth. You can watch the full webinar on WiT’s Video Library.

Balancing career ambitions with personal life can feel like a constant tug of war, especially for women navigating the demanding toys, licensing, and entertainment industries. In a recent webinar hosted by Women in Toys, Licensing & Entertainment (WiT), Nancy Geller—former executive at Disney, Mattel, and Hasbro—shared valuable insights on how to harmonize your professional journey and personal well-being. Here are the key takeaways from Nancy’s session on how you can pursue both career success and personal fulfillment without burning out. 1. Embrace Imperfection and Flexibility One of the central themes Nancy discussed was the importance of embracing imperfection. In both life and work, striving for perfection often leads to stress, burnout, and dissatisfaction. She emphasized that it’s okay to let go of unrealistic expectations and focus on progress, not perfection. Flexibility is key: Shift Your Perspective: Understand that you don’t need to have everything figured out at once. Life is dynamic— your priorities should be, too. Redefine Success: Success doesn’t mean checking off every box or excelling in all areas at the same time. Instead, it’s about aligning your actions with your current values. Whether it’s letting go of guilt when personal obligations pull you away from work or giving yourself grace when things don’t go asplanned, embracing flexibility allows you to move forward without feeling overwhelmed. 2. Set Clear Boundaries In today’s always-on world, setting boundaries is one of the most important skills you can develop. Nancy stressed that having it all requires learning to say “no” to certain demands, whether at work or in your personal life. Here’s how you can set boundaries effectively: Know Your Limits: Be clear about what you can and can’t take on. This might mean turning down additional projects or leaving work on time to prioritize family or personal activities. Protect Your Time: Block off time in your calendar for self-care, family, or activities that recharge you, and treat these appointments as non-negotiable. Communicate Openly: It’s essential to communicate your boundaries to colleagues, bosses, and even family members. Let them know when you’re available and when you’re not. Setting and enforcing boundaries isn’t just about saying “no” to others—it’s about saying “yes” to the things that matter most to you. 3. Practice Effective Delegation Nancy shared her experience as a leader in large corporations, explaining how effective delegation helped her manage her responsibilities while maintaining a balanced life. Delegation isn’t just about offloading tasks—it’s about empowering others to step up and grow. Delegate with Clarity: Be clear about expectations, deadlines, and outcomes when assigning tasks to others. This ensures that your team can succeed without needing constant oversight. Trust Your Team: Let go of control and trust that your colleagues or team members can handle the tasks you delegate. This not only lightens your workload but also gives others the opportunity to develop new skills. Recognize That Delegation Is a Skill: Like any other leadership skill, effective delegation requires practice. Start small by delegating simple tasks, and gradually work up to larger responsibilities. Learning to delegate not only helps you create space for personal time, but it also builds a stronger, more capable team around you. 4. Focus on What Truly Matters One of the most powerful messages from the webinar was the importance of aligning your daily actions with what truly matters to you. Nancy encouraged attendees to regularly assess their values and priorities. Identify Your Core Values: Make a list of the things that matter most to you—whether it’s family, health, personal growth, or career advancement. Keep these priorities front and center as you plan your time and energy. Assess Your Current Balance: Take time to reflect on how well your current lifestyle reflects your values. Are you spending time on what truly matters? If not, what changes can you make? Rebalance As Needed: Life changes, and so do your priorities. Nancy reminded us that the balance between career and personal life is fluid—what works for you today might not work tomorrow, and that’s okay. Regularly reassess and adjust accordingly. This focus on prioritization ensures that you are not just busy, but productive in the areas that bring you the most fulfillment. 5. Build a Strong Support Network Having a strong support system is crucial when striving for work-life harmony. Nancy shared how building relationships, both personal and professional, made a significant difference in her ability to manage everything on her plate. Here’s how to cultivate a supportive network: Lean on Colleagues and Family: Don’t be afraid to ask for help when you need it. Whether it’s at work or at home, having people you can rely on makes a huge difference. Join Professional Communities: Groups like WiT offer valuable connections and resources that can help you navigate challenges in your career and personal life. Being part of a supportive community gives you access to mentorship and advice from those who have been in your shoes. Support Others: Remember that your network is a two-way street. Be there for others in your circle, and they will be more inclined to support you in return. By actively building a network of mentors, peers, and friends, you create a foundation that can provide guidance, encouragement, and a sense of belonging as you balance your life’s demands. 6. Take Care of Yourself Lastly, self-care is not a luxury—it’s a necessity. Nancy emphasized the importance of prioritizing your mental and physical health in order to thrive both at work and at home. Prioritize Sleep: Getting enough rest is essential for maintaining focus and energy. If you’re constantly sleep-deprived, it becomes much harder to handle daily challenges. Engage in Activities That Recharge You: Whether it’s exercise, meditation, or a hobby, find time for activities that help you relax and recharge. Give Yourself Permission to Rest: It’s okay to take a break. Whether it’s a 10-minute pause during a busy workday or a full weekend off, allowing yourself time to rest is key to preventing burnout. When you take care of yourself, you’re in a better position to take care of everything else—your career, your family, and your personal goals. Nancy Geller’s tips provide a realistic and encouraging roadmap for women trying to balance demanding careers with fulfilling personal lives. Whether it’s setting boundaries, delegating, or building a strong support network, these strategies offer practical ways to harmonize work and life. The key takeaway? You don’t need to be perfect or do it all at once—small, intentional changes can make a big difference over time. This blog is inspired by the WiT Webinar “Having it All: The Art of Harmonizing Career & Life” featuring industry expert Nancy Geller. You can watch the full session in WiT’s Video Library.

Keith Loiselle and Lori Bussison have decades of experience in licensing, consumer products, and sustainability. Greenre’s journey toward becoming an environmentally conscious company highlights strategies and practices that can be adopted by other businesses aiming for sustainability. The bottom-line is: sustainability is not just a top-down approach. It can be built from the ground up by integrating sustainable practices at every level of business operations. This method ensures that sustainability becomes a core aspect of a company’s culture and operations. Keep reading to learn how you can employ these strategies to implement sustainable practices in your business. Key Strategies for Building Sustainability 1. Utilizing Recycled and Natural Materials: Incorporating materials like recycled paper, cardboard, and biopolymers can significantly reduce a company’s environmental footprint. For example, try switching to eco-friendly inks and washes, such as soy-based inks and water-based washes.Simple, yet impactful, changes like these can be implemented by any company to reduce its reliance on harmful chemicals and non-renewable resources. 2. Implementing the Circular Economy Model: A circular economy model focuses on reducing waste and promoting the continual use of resources. This can be achieved by designing products with minimal variations and extensive use of recyclable materials. For example, producing standard-sized notebooks or box sets with recycled and recyclable materials can help control waste and promote sustainability. 3. Enhancing Sustainable Packaging: Innovating packaging solutions is essential for reducing plastic waste. Companies can replace traditional single-use plastics with eco-friendly alternatives like recycled paper, biopolymers, or sustainable pouches. This not only minimizes environmental impact but also meets increasing consumer demand for sustainable products. Practical Applications and Examples 1. Product Design and Iteration: Continuous improvement and testing are crucial when it comes to implementing sustainable practices. Early stages of product design might face challenges like warping or printing inconsistencies due to the use of recycled materials. However, working closely with suppliers and iterating designs can help overcome these issues, leading to high-quality sustainable products. 2. Greenhouse Gas Accounting: Measuring and managing greenhouse gas emissions is critical for sustainability. Establishing a baseline year for emissions and setting targets for reduction can help businesses track their progress and make informed decisions about energy usage, sourcing, and manufacturing processes. 3. Collaborating with Environmental Organizations: Partnering with organizations dedicated to environmental sustainability can enhance a company’s efforts. Collaborations can involve initiatives like reforestation, reducing carbon footprints, and promoting environmental education. These partnerships can also provide credibility and support for sustainability claims. Overcoming Challenges and Ensuring Quality Businesses may face skepticism about the quality and feasibility of sustainable products. It’s important to demonstrate that eco-friendly products can match the quality of traditional ones. By iterating designs and working closely with suppliers, companies can ensure that their sustainable products meet high standards while maintaining environmental consciousness. Building sustainability from the ground up involves integrating eco-friendly practices into every aspect of business operations. By utilizing recycled materials, implementing circular economy models, innovating packaging solutions, and continuously iterating product designs, companies can make significant strides toward sustainability.  This blog is inspired by the WiT Webinar “Building Sustainability From the Bottom Up”. Watch it on WiT’s Video Library.

Navigating career transitions can be daunting, especially when imposter syndrome creeps in. Fortunately, mastering emotional intelligence can help manage these challenges effectively. In this blog post, we summarize key insights from Natasha Tous, CEO and Founder of Éclat, shared in her WiT webinar, “Emotional Intelligence Essentials: Navigating Imposter Syndrome and Career Transitions.” Whether you’re stepping into a new role or advancing in your career, emotional intelligence can help manage feelings of uncertainty and self-doubt. Emotional intelligence isn’t just about managing emotions—it’s about turning them into stepping stones for growth and building resilience. Understanding Imposter Syndrome and Growth Discomfort Imposter syndrome often makes us feel like we don’t belong or are undeserving of our positions. However, this can be reframed as “growth discomfort,” recognizing it as a natural part of stretching beyond our current comfort zones. This perspective shift helps in understanding that feeling uneasy is a sign of growth, not inadequacy. Strategies for Managing Emotional Responses 1. Identifying Triggers and Emotions: Reflect on moments when you felt like an imposter. What specific comments or situations triggered these feelings? Identifying these triggers can help you understand how they impact your work and emotions. 2. Creating the EQ Growth Framework: Visualize and manage emotions using the EQ Growth Framework. On a graph, plot the frequency of an emotion on the horizontal axis and its impact on performance on the vertical axis. This helps in identifying which emotions occur frequently and have high impacts, allowing for targeted strategies to manage them. Techniques for Emotional Regulation 1. Mindfulness: Being fully present and observing thoughts and feelings without judgment can reduce the intensity of emotions and help maintain composure under pressure. Practicing mindfulness daily, even for a few minutes, can enhance this skill. 2. Cognitive Reframing: Changing the way you think about a situation can alter its emotional impact. For instance, instead of thinking “I’m not ready for this role,” reframe it as “This is an opportunity for me to grow and learn new skills.” This positive outlook can significantly reduce feelings of inadequacy. 3. Visualization: Visualizing positive outcomes can build confidence, reduce anxiety, and boost performance. For example, imagine yourself successfully handling a challenging situation. How does that achievement make you feel? What did you learn from the exercise that you can use in a real-life situation?  Practical Exercises for Building Confidence 1. Achievement Logging: Regularly recording your achievements can help you visualize progress and boost your confidence. Use a calendar to note daily achievements or log significant milestones in a notebook. This practice can be especially helpful during performance reviews or when preparing for a promotion. 2. Setting Incremental Goals: Set realistic, achievable goals for the coming week. Focus on one quadrant of your EQ Growth Framework and identify strategies to build confidence in that area. For example, if public speaking causes anxiety, practice your presentation multiple times to build familiarity and confidence. Mastering Emotional Intelligence 1. Building Confidence: Confidence isn’t just about feeling good; it’s about effectively engaging in new challenges. Regularly practicing techniques like visualization, skill-building, and achievement logging can help maintain high levels of confidence. 2. Enhancing Self-Regulation: Maintaining focus and composure during challenging situations is crucial. Techniques like mindfulness and cognitive reframing help in regulating emotions and making better decisions. Mastering emotional intelligence is essential for overcoming imposter syndrome and navigating career transitions. By identifying triggers, using tools like the EQ Growth Framework, and practicing emotional regulation techniques, you can manage growth discomfort effectively. These insights provide a comprehensive guide to building resilience and confidence in your professional journey. This blog is inspired by the WiT Webinar “Emotional Intelligence Essentials: Navigating Imposter Syndrome and Career Transitions”. Watch it on WiT’s Video Library.

In the professional world, difficult conversations are inevitable. Whether addressing performance issues, negotiating raises, or resolving conflicts, handling these conversations effectively is important for maintaining healthy workplace dynamics. Jessica Chen, Emmy-Award Winner and CEO of Soulcast Media, provides invaluable strategies in her workshop “Navigating Difficult Conversations,” part of the “Lead Powerfully, Communicate Clearly” series. The “Lead Powerfully, Communicate Clearly” series, developed by Women in Toys, Licensing, and Entertainment (WiT) in partnership with Soulcast Media, aims to empower professionals with essential communication skills.  Understanding Why Difficult Conversations Are Challenging 1. Expectations vs. Reality: Difficult conversations often arise when expectations do not meet reality. This mismatch can lead to feelings of disappointment, frustration, and surprise, making the conversation more emotionally charged. 2. Uncertainty: The uncertainty of outcomes makes these conversations daunting. Questions like “How will they react?” and “What if this backfires?” create anxiety, which can hinder open communication. 3. Power Dynamics: Power imbalances can make these conversations tricky. Whether you feel powerless or overly authoritative, understanding these dynamics is crucial for having an effective dialogue. Strategies for Navigating Difficult Conversations 1. Outline a Clear Plan: Preparation is key to navigating difficult conversations successfully. Consider the following: • Where and When:  Decide on the most appropriate setting and timing. For instance, avoid Monday mornings or Friday evenings when stress levels might be higher. • Participants:  Determine if the conversation should be private or if others should be involved. • Evidence:  Gather relevant materials and documents to support your points. 2. Structure the Conversation: Tailor your approach based on whether you’re giving feedback or making a request. • Giving Feedback - SBI Method: • Situation:  Clearly describe the specific situation. • Behavior:  Identify the behavior observed. • Impact:  Explain the impact of the behavior on you or the team. • Making a Request - SAW Method: • Strong Case:  Justify why you’re making the request now. • Align Objectives:  Ensure your request aligns with the broader goals and address potential concerns. • Why You:  Explain why you’re making the request and why it’s important. 3. Active Listening: Effective communication involves listening as much as speaking. Focus on: • Responding vs. Reacting:  Take time to process information and respond thoughtfully rather than reacting impulsively. • Creating Dialogue:  Encourage open-ended questions and express a willingness to find a mutual solution. • Meeting in the Middle:  Aim for a compromise, acknowledging that it’s okay to agree to disagree. Practical Exercises for Difficult Conversations 1. Three-Point Story Exercise: To help you improve your approach during future conflicts, reflect on past difficult conversations by answering three questions: • What was a recent difficult conversation you had? • Why did it feel difficult? • What would you do differently? 2. Role-Playing Scenarios: Engage in role-playing exercises to simulate difficult conversations. This can help you build confidence and prepare you for real-life situations. Key Takeaways for Navigating Difficult Conversations 1. Preparation is Crucial: Spend time planning the logistics of the conversation. This reduces anxiety and ensures you’re well-prepared. 2. Structure Your Approach: Use the SBI and SAW methods to clearly articulate your feedback or requests. This provides a framework that keeps the conversation focused and constructive. 3. Active Listening: Focus on responding rather than reacting. Encourage dialogue and aim for mutual understanding. Conclusion Navigating difficult conversations is an essential skill for professional success. By understanding the underlying challenges, preparing effectively, structuring your approach, and actively listening, you can handle these conversations with confidence and clarity. Jessica Chen’s workshop “Navigating Difficult Conversations” offers practical strategies to help you master this critical skill. This blog is inspired by the WiT Workshop “Navigating Difficult Conversations” from the “Lead Powerfully, Communicate Clearly” series . Watch it on WiT’s Video Library.

In today’s competitive professional landscape, mastering the art of self-advocacy is crucial for career progression and personal growth. The workshop “Advocating for Yourself: Strategic Communications,” part of the “Lead Powerfully, Communicate Clearly” series, offers valuable strategies to help professionals navigate this essential skill. Jessica Chen, CEO of Soulcast Media and an Emmy Award winner, leads this transformative workshop, focusing on practical approaches to advocating for oneself in the workplace. Her expertise in communication training provides a solid foundation for anyone looking to enhance their self-advocacy skills. Understanding Barriers to Self-Advocacy 1. Dualities in Workplace Expectations: Women often face conflicting expectations. While encouraged to speak up and take initiative, they risk being perceived negatively. Recognizing this duality is the first step toward navigating it effectively. 2. Effective Communication: Strategic communication involves more than just speaking; it’s about timing, context, and understanding your audience. Mastering these elements is crucial for successful self-advocacy. 3. Visibility and Recognition: Visibility within an organization is key to career advancement. Actively seeking opportunities to highlight achievements can help in gaining recognition without appearing boastful. Strategies for Effective Self-Advocacy 1. Timing is Key: Timing plays an important role in advocacy. Ensure that your requests align with your team’s current goals and your manager’s focus. This increases the likelihood of a positive response. 2. Building Visibility: Visibility is essential for career growth. Speak up early in meetings and frame your contributions in a way that aligns with the team’s goals. This not only highlights your participation but also demonstrates your commitment to the team’s success. 3. Framing Conversations: Transitioning from a “me” perspective to a “we” perspective can make your contributions seem more collaborative. For example, instead of saying, “I cut the budget by 50%,” say, “The finance team and I worked hard together to reduce the budget by 50%.” Practical Exercises for Self-Advocacy 1. Reflect on Community, Colleagues, and Family: Consider why advocating for your community, colleagues, and family is important. This exercise can help you understand your motivations and strengthen your resolve to advocate for yourself. 2. Identify Specific Instances for Self-Advocacy: Think about recent achievements or contributions and how you can communicate these effectively in a team setting. Practice framing these achievements in a collaborative light. 3. Role-Playing Scenarios: Engage in role-playing exercises to simulate advocacy conversations. This helps build confidence and prepare for real-life situations. Key Takeaways for Advocating for Yourself 1. Leverage Timing: Assess whether your request or idea is relevant to current team goals. Consider the best timing to ensure your audience is receptive. 2. Build and Maintain Visibility: Regularly highlight your achievements in a positive, collaborative manner. Use team meetings and other opportunities to share your contributions. 3. Shift from “Me” to “We”: Frame your communications to emphasize teamwork and collaboration. This approach helps in gaining support and recognition without seeming self-centered. Advocating for oneself requires strategic communication, timing, and framing. By recognizing barriers, building visibility, and framing conversations effectively, professionals can ensure their voices are heard and their contributions recognized. The “Advocating for Yourself: Strategic Communications” workshop offers a comprehensive guide to mastering these skills. Join the next session of the “Lead Powerfully, Communicate Clearly” series to continue building your self-advocacy skills and open doors to new opportunities. This blog is inspired by the WiT Workshop “Advocating for Yourself - Strategic Communications”. Watch it on WiT’s Video Library.

In our last post, we discussed the importance of embracing diversity in the toy, licensing, and entertainment industries to connect with today’s audience. Now, let’s dive into a crucial aspect of that diversity: creating safe and supportive spaces for LGBTQ+ employees. Companies in these industries have a unique opportunity to lead by example, fostering inclusive environments where everyone feels valued and respected. The Importance of Inclusivity in the Workplace In today’s progressive society, it’s not just about having a diverse workforce; it’s about creating an environment where everyone, regardless of their gender identity or sexual orientation, feels safe and supported. This is especially vital in the toy, licensing, and entertainment sectors, which play a significant role in shaping cultural narratives and influencing public perceptions. An inclusive workplace improves employee morale, boosts creativity, and enhances productivity. Moreover, companies that prioritize inclusivity are more likely to attract top talent and retain their best employees, fostering loyalty and dedication. Practical Steps for Creating Safe Spaces 1. Develop Clear Anti-Discrimination Policies. Having clear, comprehensive anti-discrimination policies is the first step toward creating a safe environment for everyone. These policies should explicitly prohibit discrimination based on sexual orientation, gender identity, and gender expression. Make sure these policies are communicated clearly to all employees and enforced consistently. 2. Offer Diversity Training Programs. Implementing mandatory diversity and inclusion training programs can help educate employees about LGBTQ+ matters and the importance of inclusivity. These programs should cover topics such as unconscious bias, respectful communication, and allyship. 3. Establish Employee Resource Groups (ERGs). Employee Resource Groups (ERGs) for LGBTQ+ employees can provide a sense of community and support within the workplace. These groups can also serve as valuable resources for the company, offering insights and recommendations on how to improve inclusivity. 4. Provide Inclusive Benefits. Review your company’s benefits package to ensure it is inclusive of all employees. This includes offering health insurance that covers gender-affirming care, parental leave for same-sex couples, and access to mental health resources. 5. Create Gender-Neutral Spaces. Designating gender-neutral restrooms and changing facilities is an essential step in making workplaces more inclusive for transgender and non-binary employees. This simple change can significantly impact an employee’s comfort and well-being at work. Best Practices for Fostering an Inclusive Culture 1. Promote Open Dialogue. Encourage open discussion about LGBTQ+ matters and inclusivity within the workplace. Create a safe space where employees feel comfortable sharing their experiences and suggestions. This can be facilitated through regular meetings, anonymous feedback mechanisms, or suggestion boxes. 2. Celebrate LGBTQ+ Events. Show your support by celebrating LGBTQ+ events such as Pride Month, Transgender Day of Visibility, and National Coming Out Day. Hosting events, sharing educational materials, and displaying supportive symbols can make a big difference in creating an inclusive culture. 3. Lead by Example. Leadership plays a crucial role in setting the tone for the entire company. Ensure that your leadership team is committed to inclusivity and is actively working to promote a supportive environment. Leaders should be visible allies, participating in LGBTQ+ events and openly supporting LGBTQ+ initiatives. 4. Partner with LGBTQ+ Organizations. Partnering with LGBTQ+ advocacy groups and organizations can provide your company with valuable resources and support. These partnerships can also demonstrate your commitment to inclusivity both within the company and in the broader community. 5. Regularly Review and Update Policies. Inclusivity is an ongoing process. Regularly review and update your company’s policies and practices to ensure they are keeping up with the latest best practices and legal requirements. Seek feedback from employees and external experts to identify areas for improvement. The Role of Allies Allies play a crucial role in creating an inclusive workplace. Encourage all employees to be active allies by: Educating Themselves: Learning about LGBTQ+ issues and challenges. Speaking Up: Challenging discriminatory behavior and language. Supporting LGBTQ+ Colleagues: Offering support and being a listening ear. Advocating for Change: Pushing for more inclusive policies and practices. Creating safe spaces for LGBTQ+ employees in the toy, licensing, and entertainment industries is not just a moral imperative; it’s a business one. By fostering an inclusive environment, companies can drive innovation, enhance employee satisfaction, and build a reputation as an employer of choice. With clear policies, inclusive benefits, supportive ERGs, and committed leadership, companies can create workplaces where everyone feels valued and respected. By taking these steps, companies in the toy, licensing, and entertainment industries can set a powerful example, showing that inclusivity and diversity are integral to success in today’s world.

In the spirit of Pride Month, it’s essential to spotlight the need for diversity and inclusion in the toy, licensing and entertainment industries. Embracing these values is more than a moral imperative—it’s a strategic advantage, especially when it comes to connecting with younger demographics. This blog explores the importance of diversity, how it impacts our industries, and why it’s crucial for growth and innovation. The Changing Face of the Consumer Historically, the toy, licensing and entertainment industries have leaned into a one-size-fits-all approach, often neglecting the diverse tapestry of cultures, ethnicities, genders, and abilities that make up our society. However, today’s consumers are seeking products and experiences that resonate with their unique identities and values. The rise of social media and digital communication has amplified the voices of marginalized communities, demanding genuine representation and inclusivity. Brands that respond to these calls are not only fostering loyalty but also positioning themselves as agents of positive social change. Authenticity and the Need for Inclusivity Authenticity is a cornerstone of successful branding. Inclusivity goes beyond token gestures; it requires a deep integration of diverse perspectives into the brand’s DNA, value chain, and collaborations . Authentic representation in products, marketing campaigns, and brand partnerships builds trust and loyalty among consumers. For instance, Mattel’s Barbie line has introduced dolls that represent a wide range of ethnicities, body types, and abilities, promoting self-acceptance and empowerment among children. Similarly, Marvel’s diverse superheroes and Disney’s inclusive storytelling are breaking stereotypes and fostering empathy across the globe. The Business Case for Inclusivity Beyond its social impact, diversity and inclusion in the toy, licensing and entertainment industries offers compelling business advantages. Brands that prioritize inclusivity tap into new and underserved markets, driving innovation and staying relevant in a rapidly evolving marketplace. The purchasing power of diverse communities is significant. For example, movies and advertisements that authentically represent diverse audiences perform better financially. Inclusivity fosters creativity and innovation, leading to unique product offerings and marketing strategies that resonate with a broader audience. Representation Matters: Shifting the Narrative Representation is especially crucial for children, who are still forming their identities. Seeing characters and role models that reflect their experiences boosts their self-esteem and nurtures a sense of belonging. Diverse characters and narratives in toys and entertainment help break down stereotypes and promote inclusivity and acceptance. Licensing partnerships play a vital role in this. Collaborations with artists and designers from different cultural backgrounds can create unique products that celebrate diverse art forms and storytelling traditions. Brands can also align with social causes, championing inclusivity and accessibility through their licensed products. Creating Inclusive Licensing Guidelines Inclusivity starts from within. Brands should reflect their commitment to diversity in their licensing guidelines, encouraging licensees to embrace inclusive design principles. This includes gender-neutral branding, adaptive packaging, and product development that meets the needs of diverse audiences. By promoting inclusivity in their style guides, licensors can inspire licensees to create products that respect and celebrate differences. This approach not only benefits consumers but also strengthens the brand’s reputation as a champion of diversity. The Path Forward: Nurturing Change As the toy, licensing, and entertainment industries continue to evolve, nurturing a culture of inclusivity and diversity is an ongoing journey. Brands must recognize that this pursuit is not a one-time endeavor but a continuous commitment to positive change. Transparency, accountability, and active listening are essential in this process. Brands should engage with their diverse consumer base, listen to their feedback, and respond with action. Embracing inclusivity as a core value requires open dialogue with consumers, licensees, and stakeholders to ensure progress. As we celebrate Pride Month, it’s clear that diversity and inclusion are not just buzzwords—they are fundamental to the growth and success of the toy and entertainment industries. By embracing these values, we can connect with younger audiences, fostering a brighter, more inclusive future. Let’s continue to champion diversity and inclusivity in all aspects of our industries, creating a world where everyone feels seen, heard, and valued.

As the CEO and founder of Probity Marketing, I’ve had the unique opportunity to connect with numerous entrepreneurs and business owners, each with their own set of challenges and triumphs. While my personal journey has thankfully been relatively smooth in terms of mental health, I’ve witnessed and listened to stories from peers and clients that shed light on the significant mental health challenges entrepreneurs often face. The Hidden Battles of Entrepreneurship Entrepreneurship is often seen as a thrilling venture full of potential and excitement. However, beneath the success stories lies a less talked about reality: the mental strain that can accompany managing a business. From dealing with uncertainty and financial pressures, to the loneliness that can come from leading a company, the psychological toll can be substantial. Common Struggles in the Entrepreneurial Community 1. Overwhelming Stress and Burnout Many entrepreneurs I’ve spoken to describe the intense stress that comes from juggling multiple roles and responsibilities. Burnout becomes a real threat when there’s no off switch for their workday, as the line between personal and professional life blurs. 2. Isolation and Loneliness Running a business can be isolating, especially for solo entrepreneurs who feel they must shoulder every burden alone. This isolation can lead to feelings of loneliness, which can exacerbate stress and affect mental health. 3. Fear of Failure and Perfectionism The pressure to succeed is immense, particularly when the livelihoods of others depend on your decisions. The fear of failure and a self-imposed need to be perfect can create a paralyzing anxiety that hampers decision-making and personal well-being. Strategies to Support Mental Health Hearing these challenges has motivated me to prioritize mental health not only within my company but also in my interactions with other business owners. Here are some strategies that I’ve seen work well within my network: 1. Building a Support Network Creating a support network of fellow business owners can provide a shared space to express challenges and successes. Regular meetups or online forums can lessen the feeling of isolation. A prime example of such a supportive network is Women in Toys, Licensing, and Entertainment. This organization has been a tremendous resource in my life, offering a community of supportive women who understand the unique challenges of entrepreneurship. For any entrepreneur looking to feel supported and connected, I highly recommend finding a similar group that resonates with your values and needs. 2. Setting Realistic Goals and Expectations It’s important to set achievable goals to prevent the overwhelming pressure that can lead to burnout. Breaking larger objectives into smaller, manageable tasks can help maintain a sense of control and accomplishment. 3. Promoting Work-Life Balance Encouraging a culture that values work-life balance is crucial. This includes setting boundaries for work hours, encouraging time off, and promoting mental health days. 4. Seeking Professional Help I advocate for professional guidance, whether it’s coaching, therapy, or mentoring. Personally, I have been seeing a professional psychologist consistently for nearly two years. This commitment of at least one hour a month dedicated solely to my mental health has been incredibly beneficial. It provides not only support but also a structured space to focus on personal well-being, reinforcing the value of professional guidance in maintaining mental health. Strengthening Our Collective Resilience At Probity Marketing, we specialize in amplifying the voices of companies making a positive impact in the world. Part of that impact involves advocating for the well-being of the entrepreneurs behind these companies. By sharing these insights and promoting mental health resources, we aim to strengthen the resilience of our business community. The entrepreneurial journey doesn’t have to be a solitary one fraught with hidden struggles. By bringing these conversations to the forefront, we can create a more supportive and understanding business environment, where mental well-being is prioritized as much as financial success. In fostering a community where entrepreneurs support each other in all aspects of health, we not only enhance our businesses but also enrich our lives. Let’s commit to being open about our challenges and proactive in seeking support, paving the way for a healthier, more vibrant entrepreneurial community. This article was originally published in The Toy Book on

MESH Helps started with a question: “How can we strengthen the skills kids need for their mental, emotional, and social health and build resilience through play?” ThinkFun, a division of Ravensburger, inaugurated this initiative in partnership with resilience expert, Dr. Deborah Gilboa who prepared research and built the MESH White Paper. MESHhelps.org launched to bring this important conversation about kids’ mental health to the forefront to address the growing concerns. MESH Helps is proud to be a nonprofit organization as of December 2023 with a mission to help kids build resilience through play. What is the problem? Rates of childhood mental health concerns have risen steadily since 2010. Current research shows that the top concern for parent is their children’s mental health: 44% of teenagers reported feeling “sad or hopeless” in 2021 (source) 89% of parents currently report that their child’s mental health is more important than their academic achievement (source) 24% of children ages 5-11 visited the emergency room during the 2020 school year for their mental health (source) A National State of Emergency was declared in Children’s Mental Health in October 2021 by the American Academy of Pediatrics, American Academy of Child and Adolescent Psychiatry, and the Children’s Hospital Association. In these organizations’ combined 125 years of existence, this has never happened. We are in a youth mental health crisis. Many people have two assumptions about the cause of children’s mental health: The pandemic created a decline in our children’s mental health Issues with mental health are isolated to teenagers using social media Evidence shows that children’s mental health concerns are not solely due to the pandemic nor isolated to teenagers. Even before the COVID-19 pandemic, mental health challenges were the leading cause of disability and poor life outcomes in young people. The pandemic exposed and worsened already disturbing mental health issues in our child population. What is the solution? Many youth organizations and government agencies are rolling up their sleeves to help play a crucial role in protecting the mental health of children. The toy industry has a significant opportunity to be a part of the solution. “MESH Helps gives the toy industry the chance to go beyond ‘what we do’ and make a huge difference in the lives of children because that is ‘who we are’ as a community.” -Jamie Gallagher, MESH board member Product certification was overwhelmingly requested by retailers, manufacturers, and other toy industry stakeholders when the MESH Helps initiative was launched. The MESH Accreditation Program was formed with a framework to evaluate and certify play products that by design, feature, and/or instruction intentionally build skills of resilience in children to strengthen their mental, emotional, and social health. “We found that most of us assume products like fidget toys and squishy stuffed animals are toys that help kids with their mental health. These products provide comfort in times of mental distress. While comfort is essential, it is not what makes children stronger and more resilient for the next time they face changes and challenges in their life.” -Rachele Harmuth, Head of ThinkFun MESH accredited products allow parents, caregivers, therapists, and others the opportunity to peruse and purchase toys and games that their child can use to develop the 8 crucial skills of strengthening resilience: To help convey the skills more simply, the well documented and researched skills of mental, emotional, and social health were pared down with the help of Dr. Gilboa, resilience expert, to 4 play patterns: Engaging in activities or playing with toys and games that encourage any one of these four play patterns can help children develop MESH skills to protect them from the risky behaviors and self-harm that are too often the result of their mental distress. What is the opportunity? As the mental health challenges facing our youth persist and grow, it is crucial for us, as members of the toy industry, to recognize our role in addressing these issues. We have an incredible opportunity to not only create joy and entertainment but also to make a tangible impact on the lives of children and adolescents. MESH Helps is a commitment to prioritizing mental, emotional, and social health in the toys and products we produce and promote. Our goal is not to simply acknowledge the problem but to actively contribute to the protection and strengthening of children’s resilience in an ever-evolving world. By embracing the principles of MESH Helps, we can make a significant difference. We can empower children and their families, offering them the tools they need to navigate life’s challenges with resilience through play and togetherness. If we seize this moment, step up for our children and their well-being, we can lay the foundation for a healthier, more resilient, and more fulfilled future for generations to come. MESH Helps invites all stakeholders to join us in this initiative to create a brighter tomorrow through products designed with MESH in mind. “We live in a world of big feelings and big emotions, and as leaders in the business of play, we must encourage product innovations that support grownups in their efforts to support the kids in their lives.” -James Zahn, The Toy Book For more information on the MESH Helps, please visit www.MESHhelps.org or email info@MESHhelps.org

The toy industry stands at the crossroads of innovation and tradition. Amidst the rising tides of climate change, there's a compelling call to action for the industry to not only acknowledge its environmental impact but to lead the charge in sustainability efforts. The Compelling 'Why' of Sustainable Toys Sharon Keilthy, the visionary founder and CEO of eco-friendly toy store Jiminy Eco Toys, brings to light the sobering reality: our current trajectory poses significant threats to our planet within our children’s lifetimes. Addressing this, Jiminy Eco Toys has curated a selection of over 600 eco-friendly toys, steering clear of petro-plastics and championing a movement towards a greener, cleaner playtime. The 'What' and 'How' of Sustainable Toy Stores Crafting a sustainable toy store goes beyond just the products on the shelf; it encompasses a holistic approach to sustainability. This entails critical evaluation of materials used, carbon footprint of production and distribution, packaging, product lifespan, and end-of-life options. Celebrating Industry Champions Within the industry, giants like Mattel and Hasbro are beginning to pivot, with initiatives that include reducing packaging waste and introducing recycled materials into their product lines. Jiminy Eco Toys, while a smaller player, proves that comprehensive dedication to eco-friendliness is not only possible but profitable. Understanding Consumer Perspectives For families and end-users, sustainability is often equated with wooden toys. However, Jiminy Eco Toys challenges this notion with an eclectic mix that includes bioplastics, recycled materials, and more—proving that sustainability in toys is multifaceted and innovative. Jiminy Eco Toys doesn't just sell eco-friendly toys; it embodies an ethos of environmental responsibility. Sharon Keilthy's establishment has become a beacon for sustainable practices, demonstrating that toys can indeed be climate heroes. Embracing Our Role in Sustainable Change The journey towards sustainability in the toy industry is gaining momentum. With trailblazers like Jiminy Eco Toys setting the benchmark, the message is clear: the path to a sustainable future is paved with the choices we make today, for the toys of tomorrow. Sharon Keilthy's message serves as a rallying cry for the toy industry to rise to the occasion. By championing sustainability and educating consumers, companies like Jiminy Eco Toys are not just selling toys—they're safeguarding the future, one eco-friendly toy at a time. This blog is inspired by the WiT Webinar “How Toys Can Be Climate Heroes: Sustainability in the Toy Industry”. Watch it on WiT’s Video Library