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Tell us about your career, and what inspired you to become a mentor. I help creators, entrepreneurs, artists and visionaries propel, protect and empower their businesses with practical, well-informed, and forward-thinking legal guidance, grounded in my experience as an entertainment, licensing and intellectual property attorney working with brands like the Muppets, My Little Pony, Walkabout Mini Golf, Crayola and many others. I was inspired to become a mentor by Isabel Miller & Betts Fitzgerald of The Jim Henson Company - two icons in the licensing & IP world who graciously made space at the table for me. What is the most rewarding part of mentorship to you? Meeting other people! Selfishly, mentoring is a great way for me to be handed an opportunity to connect on a meaningful level with smart, curious, evolving women. I’ve made great friends and expanded my own network through WIT mentoring. What has surprised you most about the mentorship experience? Much of my work as an attorney involves listening to people and getting clarity on what they need, what they fear and what they are striving for, so that aspect of mentorship feels familiar to me. What has surprised me about mentoring is how often and how quickly we get into the FEELINGS part of a discussion. We show up as our real selves, with an express intention to be together ina safe space to share honestly - creating a horizontal relationship, not a hierarchical one. What everyday actions do you feel qualify as mentorship? Often, we get stuck in our own head, in a loop of thoughts and fears and self-criticism. Talking in a safe way with someone who is objective is a helpful way to sort out the fictional fears from the factual fears (shout out to WIT webinar speaker/author Mary Poffenroth). Asking questions, being an interested listener, not needing to have answers - those actions all provide mentoring support. How do you find time to mentor with a busy schedule? Once I’m matched with a mentee, we set up a regular call schedule so those dates get booked out and protected in advance. We also try to do the calls at a more “personal” time - earlier in the morning, lunch, after work - times when people have a chance to speak freely. It is about an hour a month - we all have time for that! What would you say to someone who doesn't feel experienced enough to mentor? There’s no such thing! Sometimes people might seek specific industry knowledge from a mentor (e.g., how do I ship toys from China?) but usually, the topics are more personal or broader career questions. If you like talking to people one on one, with a great supportive structure that helps you connect and have meaningful conversations, the WIT mentorship program is a fun way to meet people. Can you share any specific mentor "wins" from your partnerships in the Ruth Handler Mentorship Program There have been so many different kinds of wins! One woman sorted through her feelings about being stuck in a corporate structure and started her own business, another created a purposeful plan to attend Licensing Expo and make connections, and a kickass executive realized that she is fully prepared for her new leadership role and that she could be powerful. There have been young women just coming out of school, and older womenchanging careers. One of the benefits of this program is realizing you are not alone, no matter where you are. What is the most fulfilling thing you get from being a mentor? I have been privileged to participate in the entertainment and licensing world for a good while, and I love the layers of relationships that I’ve built. Serving as a WIT mentor means I get to meet more inspiring people, making my experience richer, and that is what is so fulfilling to me. Any additional thoughts? One of the things that I love about WIT and that I constantly share with others, is that we are here for each other. That’s it. If I can help you, I will. And you’ll pay it forward. If you need a familiar face at a crowded industry event, come find your WIT people. If you are going to a new city or country and want to connect with people in your industry, reach out through a WIT chapter. If you want a voice in an industry that impacts the entire globe, and you support sustainability and diversity, squeeze on in - there’s always room for more. WIT has a place for everyone.

Tell us about your career, and what inspired you to become a mentor. Over 27 years, I’ve had the privilege of building my career at some of the most successful consumer goods companies, developing mega brands that have made an impact both in Australia and globally. Reflecting on this journey, it’s the teams I’ve built and the personal connections I’ve formed that have been the most rewarding. Each individual has played a role in shaping me into the leader I am today. Their time, feedback, and belief in me have strengthened my desire to listen, support, and uplift others. I’ve also been fortunate to have inspiring mentors throughout my career. Anna Kirby, in-particular, has been my constant for over 20 years. As both coach and cheerleader, she’s never shied away from frank conversations while knowing when to simply listen. Her guidance has profoundly influenced how I show up for my team today. What is the most rewarding part of mentorship to you? It’s twofold. First, seeing someone discover their own solutions, believe in themselves, and take bold steps is incredibly fulfilling. Second, the long-term relationships that develop through mentorship bring me immense personal joy. What has surprised you most about the mentorship experience? The mutual learning and growth. As a mentor, I’ve discovered that the connection benefits both parties. When approached with trust and integrity, mentorship becomes a win-win experience for both mentor and mentee. What everyday actions do you feel qualify as mentorship? Active listening is crucial—not just hearing with your ears, but listening with your eyes and body language. Early in my career, I realized that my role wasn’t to solve someone’s problem but to guide them toward finding their own solutions. This required me to consciously move away from “solution mode” and focus on honing my listening skills. How do you find time to mentor with a busy schedule? Structured mentor/mentee programs make it easier by providing routine and clear commitments. However, informal mentoring can be more challenging to fit in. I make it clear to others that I’m always willing to make time for meaningful connections. To ensure quality interactions, it’s important that both parties come prepared. Mentees should think through their questions or scenarios and propose potential solutions. This ensures our time is productive and respectful of busy schedules. What would you say to someone who doesn't feel experienced enough to mentor? If you actively listen and guide others, you’re already mentoring. Every interaction is an opportunity to grow as both a mentor and a mentee. While some professional experience is helpful for context, you don’t need decades of tenure. I started mentoring in my late 20s, and it has enriched my life and shaped the leader I am today. What is the most fulfilling thing you get from being a mentor? I feel very fortunate that throughout my career I have had strong leaders and many mentors who have inspired and challenged me.  The opportunity to 'pay it forward' resonates with me strongly.   I truly love forming genuine connections and seeing positive outcomes from those interactions. It’s one of the most rewarding aspects of my career. Any additional thoughts? As you progress in your career, having a mentor or peer as a sounding board remains just as important as in your early years. In my role as a senior executive at Moose Toys, I’ve been fortunate to have Kate Zahra, our CPO, as a mentor. Her camaraderie, commitment to lifting me as a female leader, and guidance through challenges have been invaluable to my success. Remember, you’re never too experienced to benefit from mentorship. Stay curious and committed to personal growth.

Tell us about your career, and what inspired you to become a mentor. I’ve worked in various industries at the juncture of business and creative – spanning publishing, MoMA in New York, DC Comics, Warner Bros. Consumer Products and more. Being around and working with creative people inspires and energizes me, and I’m able to bring business experience to the mix.  It’s an interesting blend of people who have different strengths and perspectives working together to achieve specific goals.   Throughout my career, I’ve been fortunate to have had colleagues who generously mentored me and helped me grow. It’s a natural next step to pay it forward in whatever ways I can – and working with the Ruth Handler Mentorship Program is a perfect fit. What is the most rewarding part of mentorship to you? The most rewarding aspects of this program are getting to know people I probably wouldn’t have otherwise and doing my best to help my mentees navigate whatever issues they’re confronting. What has surprised you most about the mentorship experience? It’s so interesting that it’s often some of the simplest things we take for granted that make a difference: breaking problems into manageable steps, prioritizing, figuring out where to go for more information, recognizing the dynamics of an organization,knowing how to prepare for key meetings and trade shows. Especially for some who are new to an industry or feel like they don’t have a support network, it’s often simply about having someone with whom to brainstorm, untangle issues and plan. What everyday actions do you feel qualify as mentorship? It starts with simply getting to know someone new: their strengths and challenges, their frustrations, their goals, their vision. Then it’s about mapping out how best to help. How do you find time to mentor with a busy schedule? I so enjoy being a mentor that I make it a priority to block the time.  And it’s actually not all that time-consuming.  An hour conference on whatever schedule you agree upon, reviewing their work and perhaps a little time on research when needed. In general, you’re listening, asking questions and offering guidance, but most of the work is done by your mentee. What would you say to someone who doesn't feel experienced enough to mentor? I think it’s a question of realizing just how much you’ve learned from your experiences wherever you are in your career.  The Ruth Handler Mentorship Program asks you to designate your strengths from a list, and they match you with mentees looking for help in those areas.  We all have value we can offer.  The best way to realize that, as I have, is to jump in and become a mentor.  I absolutely encourage everyone to sign up. It’s so rewarding! Can you share any specific mentor "wins" from your partnerships in the Ruth Handler Mentorship Program? I suppose the biggest win is that many of my mentees continue to reach out to me long after our initial engagement was officially over. I have had such an interesting and wide-ranging group of mentees. Several in companies got the promotions they were seeking.  Others who were developing new franchises or businesses have been able to successfully move forward with their plans. What is the most fulfilling thing you get from being a mentor The best part:  Getting to know a range of interesting people who are pursuing different careers – and being able to help them in ways I didn’t expect.

Understanding the Modern Family Mindset: Key Insights on Parent-Driven Purchase Decisions The way parents make purchasing decisions has evolved, influenced by technology, social media, and shifting attitudes toward family life. In WiT’s recent “Modern Family Mindset” webinar, Josslynne Welch, President of Litzky PR, explored the unique mindsets that parents bring to family purchasing. Welch’s insights shed light on the factors influencing family spending and how brands can better connect with today’s diverse parenting styles. The Three Parenting Mindsets Josslynne identified three unique parental mindsets. Unlike traditional demographics, these categories focus on attitudes and perspectives that influence parents’ choices, providing brands a new lens to understand their customers better. 1. Knowledge Keepers These parents are informed and proactive, taking pride in researching child development and products. Knowledge Keepers value unstructured play, are selective about media, and scrutinize brands before they engage. They rely heavily on reviews, expert testimonials, and personal recommendations, making them the most brand-loyal segment. 2. Trail Seekers Trail Seekers want support and information but often feel uncertain about where to find it. They look to brands as trusted guides and want companies to help them navigate their parenting journey. This group feels less confident, values community support, and wishes brands were more transparent. 3. Confident Captains For Confident Captains, raising children is their top priority. They have high confidence in their parenting choices and want to be seen as exemplary parents. They prioritize their child’s input when selecting products and are less likely to rely on external advice, often preferring brands that affirm their confidence in their approach. Shared Values Across Parenting Segments Despite their differences, there are common values among these groups, particularly around the importance of play and family well-being. Play as a Parenting Tool:  All groups believe in play as a means to build independence, emotional well-being, and connection with their child. Balancing Work and Parenting: Parents across segments express difficulty in balancing their careers with family responsibilities, especially when they see their children facing challenges. Brand Trust and Safety : Nearly half of all parents indicated they’re cautious about brands, underscoring the need for companies to build trust and authentically support family needs. Brand Engagement: What Parents Expect Welch found that parents are more open to engaging with brands than previously thought, with nearly half feeling comfortable with their kids interacting directly with brands. However, their expectations vary significantly based on their mindset. How Brands Can Connect For Knowledge Keepers: Brands should provide educational resources, expert-backed information, and real testimonials. Knowledge Keepers are more likely to research and share insights, so brands that offer credible information and thorough content will resonate with this group. For Trail Seekers: Transparency and empathy go a long way with this group. Trail Seekers are always looking for community and guidance, making social media and partnerships with trusted influencers a valuable way to connect. Reassuring messages, advice, and access to reliable parenting resources can help reinforce trust. For Confident Captains:  These parents want brands to support their child-centric approach, with clear product benefits that align with their values. Focus on solutions that empower parents to make decisions with their child’s needs front and center. Navigating Social Media’s Role in Parenting Social media influences all three segments differently, with Trail Seekers the most likely to use it for parenting advice. Facebook and Instagram remain popular platforms, but parents engage with them for different reasons based on their mindset: Knowledge Keepers are skeptical of social media as a parenting resource and prefer sources they can verify. Trail Seekers actively look for support on social media, finding comfort in community and parenting advice. Confident Captains use social media less for parenting, focusing on real-life experiences to guide their choices. Opportunities for Brands Working with Influencers When engaging with influencers, it’s essential to tailor content based on these segments’ preferences: Knowledge Keepers:  Partner with influencers who align with evidence-based parenting. Knowledge Keepers value content with educational value, like articles and expert tips, over entertainment. Trail Seekers:  Build long-term relationships with influencers who provide humor, empathy, and encouragement. This group is looking for reassurance, so content that connects emotionally and offers validation resonates well. Confident Captains:  This segment responds best to influencers who provide product recommendations with clear value for their child. Emphasize the benefits for their family, as they are less interested in joining online communities or discussions. How Brands Can Build Trust Welch also shared practical advice on creating deeper connections with parents: Highlight Commitment to Family Well-being Communicate your brand’s focus on child development and family needs. For Trail Seekers, in particular, displaying empathy and providing reliable guidance can build loyalty. Drive Engagement Through Word of Mouth Knowledge Keepers are likely to leave reviews and influence their networks. Encourage them by offering incentives for feedback and by spotlighting customer experiences. Showcase Value Clearly Each segment views “value” differently. While Knowledge Keepers appreciate expert-backed information, Trail Seekers focus on guidance, and Confident Captains look for solutions that support their parenting confidence. Influencer Marketing in the Parenting Space Parents engage with influencers in different ways depending on their mindset. Knowledge Keepers look for educational insights, Trail Seekers value humor and community, and Confident Captains prioritize product recommendations. With this understanding, brands can create more meaningful connections with parents and better support their needs. This blog is inspired by WiT’s “Modern Family Mindset: New Insights on Purchase Decisions” webinar. Watch it on WiT’s Video Library.

Generative AI (GenAI) is everywhere, transforming industries by creating text, music, images, and more with just a prompt. However, the impact goes beyond convenience and creativity. As discussed in WiT’s “GenAI Right Now: Key Risks and Issues” webinar with Michelle Martell, an IP expert, generative AI is reshaping fields as diverse as law, content creation, and data privacy. Martell’s insights highlighted the critical legal and ethical issues for creators and businesses alike. Here, we’ll break down these pressing concerns and practical steps to help you protect yourself in a fast-changing AI landscape. What is Generative AI? GenAI uses machine learning to produce content by processing massive data sets, then generating original work like images, music, and text. While this technology can boost productivity and creativity, it also raises legal and ethical questions, especially regarding intellectual property and data security. Major Risks of Generative AI  There are many risks associated with AI use, especially in industries where data and creative output are essential to the business model. 1. Intellectual Property Infringement Generative AI can inadvertently recreate copyrighted content, posing significant intellectual property issues. The U.S. Copyright Office currently grants copyright protection only to human-created works, putting AI-created outputs in a legal gray area. Many artists and authors have filed lawsuits against tech companies, seeking to protect their original work from being used without permission. 2. Data Privacy and Security GenAI systems can harvest and use personal data without explicit user consent, raising privacy concerns. Businesses that rely on AI may inadvertently store or misuse sensitive data, especially if AI platforms retain user inputs. This data handling falls under privacy laws like GDPR and CCPA, which may subject companies to penalties for non-compliance. 3. Ethics and Bias AI reflects the biases in its training data, potentially leading to harmful or inaccurate outputs. This can reinforce stereotypes and present skewed perspectives, particularly in hiring, advertising, and content generation. Biases built into AI systems are hard to detect and often mirror biases present in society, making it essential for companies to audit and correct any AI bias that could damage their reputation. Legal and Regulatory Landscape Regulations around generative AI are developing quickly. The European Union’s EU AI Act is a leading regulation in AIaccountability, focusing on issues such as privacy and bias prevention. In the U.S., although there’s no comprehensive federal AI law, individual states are enacting AI-focused regulations. It’s important to stay informed on AI legislation, both domestically and internationally, as laws can impact global operations. Protecting Yourself and Your Business While it’s impossible to avoid all risks, Michelle Martell did share certain measures one can take to reduce exposure. Here are key strategies for navigating the current generative AI landscape. 1. Establish an AI Usage Policy Clear internal policies should govern how and when generative AI is used. Outline acceptable uses, such as using AI for brainstorming and inspiration rather than final product development. Companies should also define fact-checking protocols to avoid reliance on AI’s “hallucinations” or inaccurate outputs. 2. Secure Data Practices Implement strict data privacy and security practices. Evaluate AI tools’ privacy policies and limit access to sensitive information. Knowing where AI data is stored and processed is critical to complying with privacy regulations and avoiding unintentional data leaks. 3. Documentation of AI Use To assert ownership, document every human input in the creation process, especially for projects where human and AI contributions blend. This record helps establish a clear “human touch,” preserving intellectual property rights and ensuring that AI outputs don’t compromise original work. 4. Contracts and Warranties When outsourcing creative work, include contractual language that restricts contractors from using AI in ways that could compromise IP rights. This includes requiring contractors to provide a warranty confirming that their work does not rely on generative AI. Consider indemnity clauses, which can offer financial protection if any AI-related IP disputes arise. The Future of AI: A Balanced Approach As generative AI continues to evolve, Martell also advocates for a balanced approach. Businesses should use AI as a tool, not a replacement, allowing it to augment human creativity without overshadowing it. By focusing on transparency, ethics, and compliance, companies can responsibly leverage AI’s benefits. Generative AI has incredible potential, but users must stay informed and proactive about its risks. Intellectual property, privacy, and ethics are core areas requiring careful consideration. Staying informed on regulations and best practices is essential for successfully navigating this technology. This blog is inspired by WiT’s “GenAI Right Now: Key Risks and Issues” webinar. Watch it on WiT’s Video Library.

Fear—it’s a word we often associate with danger, uncertainty, or feelings of inadequacy. In today’s fast-paced, high-pressure world, fear can manifest in various ways, from anxiety at work to personal self-doubt. But what if instead of running from fear, we learned to embrace it?  In the WiT webinar “Brave New You: Igniting Courage, Extinguishing Fear,” Dr. Mary Poffenroth, a biopsychologist and expert in fear research, delved into the science behind fear and provided practical tools for transforming it into courage. From understanding how fear works in our brains to using neurohacks that can calm our nerves, Dr. Poffenroth’s insights offer an empowering way to confront our fears head-on. If you’ve ever struggled with imposter syndrome, felt paralyzed by stress, or wished you could be braver in your personal and professional life, this blog is packed with tips and strategies that will help you harness the power of fear to fuel your courage. Mastering Fear to Build Courage: Insights from Dr. Mary Poffenroth Whether it’s navigating career changes, facing imposter syndrome, or managing the daily stresses of modern life, fear can stop us from reaching our full potential. But the following strategies from Dr. Poffenroth can help you reframe your relationship with fear and step confidently into a braver version of yourself. 1. Understand the Biology of Fear Fear is a natural and essential part of being human, driven by our brain’s ancient fear response system. The amygdala, the part of the brain responsible for processing fear, works to protect us by triggering the fight-or-flight response when it senses danger. However, in modern life, many of the threats we face are not life-threatening—yet our brains still react as if they are. Key points about fear and the brain: Fear and stress are linked: When the amygdala senses a threat, it often leads to what we call “stress.” This biological response is rooted in fear, whether or not the situation is actually dangerous. Fear shuts down creativity:  When we’re in a state of fear, our brain’s prefrontal cortex—the area responsible for creative thinking and problem-solving—goes offline. This makes it harder to think clearly or make innovative decisions. 2. Shift from “Be Fearless” to “Embrace Fear” The phrase “be fearless” is a common motivational slogan, but Dr. Poffenroth saysthis idea can be misleading. Fear is a natural part of the human experience, and pretending it doesn’t exist won’t make it go away. Instead, the goal is to embrace fear and manage it effectively. Reframe fear:  Rather than seeing fear as an obstacle, consider it as a signal that you are pushing yourself outside your comfort zone, which often leads to growth. Acknowledge fear to build trust: Especially in leadership, openly acknowledging fear can build trust among your team. When leaders admit they are scared but choose to move forward anyway, it creates an environment of authenticity and encourages others to do the same. 3. Distinguish Between Fictional and Factual Fear One of the key takeaways from the webinar was learning to differentiate between fictional fear and factual fear. Dr. Poffenroth explained that fictional fear is based on imagined scenarios or outcomes that may never happen, while factual fear arises from a real and present threat. Factual fear: This fear is rooted in real, immediate dangers, such as severe weather or health risks. Fictional fear: These fears are often stories we tell ourselves, like fear of failure, imposter syndrome, or worrying about hypothetical future events. Fictional fears are often exaggerated or rooted in past experiences but are not immediately life-threatening. By identifying whether your fear is fictional or factual, you can start to take control of the narrative and address it accordingly. 4. Utilize Neurohacks to Calm the Fear Response To help manage fear, Dr. Poffenroth introduced several neurohacks—simple techniques designed to help calm the brain’s fear response and restore balance. One of the most effective techniques discussed was box breathing, a method used by Navy SEALs to manage stress in high-pressure situations. Box Breathing Technique: 1. Inhale for four counts. 2. Hold the breath for four counts. 3. Exhale for four counts. 4. Hold the breath again for four counts. This controlled breathing exercise helps reduce anxiety by signaling to your brain that you’re safe, which in turn calms the amygdala and allows your prefrontal cortex to function more effectively. 5. Recognize and Name Your Fears A powerful tool for managing fear is to name it to tame it. By identifying and labeling your fear, you activate the logical parts of your brain, which can help reduce the intensity of the emotion. The RAIN Method is a helpful four-step process Dr. Poffenroth recommends: 1. R ecognize what you’re feeling—acknowledge that fear is present. 2. A ssign a name to your fear, whether it’s anxiety, doubt, insecurity, or something else. 3. I dentify whether the fear is rooted in a feeling of not being enough or a fear of losing control. N avigate through the fear by using strategies like breathing exercises or reframing the situation. By naming your fears, you begin to take away their power, making it easier to navigate through them. 6. Build a Courageous Mindset Building courage is like exercising a muscle—you need to practice regularly to strengthen it. Dr. Poffenroth shared that practicing courage doesn’t mean the absence of fear; it means taking action despite feeling afraid. Take small steps: Start with small actions that push you slightly outside your comfort zone. Over time, your brain will become more accustomed to handling fear, making it easier to face larger challenges. Surround yourself with courageous people: Courage is contagious. By surrounding yourself with others who embrace their fears and take bold steps, you’re more likely to develop the same mindset. 7. Recognize Imposter Syndrome for What It Is Imposter syndrome—the fear of not being good enough or of being exposed as a fraud—was another common topic in the webinar. Dr. Poffenroth emphasized that imposter syndrome is often rooted in fear and self-doubt but is not an accurate reflection of reality. To overcome imposter syndrome: Acknowledge it: Recognize that it’s normal to feel like an imposter when doing something new or challenging. Challenge the narrative: Ask yourself whether the fear of not being good enough is based on facts or is simply a story you’ve internalized. Take action anyway: Even if you feel like an imposter, keep moving forward. Over time, your accomplishments will prove that you are more than capable. Dr. Mary Poffenroth’s webinar on courage and fear provided invaluable insights into how we can better understand and manage fear in our lives. Whether it’s overcoming imposter syndrome, handling work stress, or navigating personal challenges, these practical strategies help us shift from being overwhelmed by fear to building the courage we need to thrive. By recognizing and naming our fears, using neurohacks like box breathing, and surrounding ourselves with courageous people, we can learn to face life’s challenges with confidence. For more tips and a deeper dive into the strategies shared, be sure to check out Dr. Poffenroth’s book Brave New You and visit the WiT Video Library to watch the full webinar. This blog is inspired by the WiT Webinar “Brave New You: Igniting Courage, Extinguishing Fear” with Dr. Mary Poffenroth. You can watch the full webinar on WiT’s Video Library.

Balancing career ambitions with personal life can feel like a constant tug of war, especially for women navigating the demanding toys, licensing, and entertainment industries. In a recent webinar hosted by Women in Toys, Licensing & Entertainment (WiT), Nancy Geller—former executive at Disney, Mattel, and Hasbro—shared valuable insights on how to harmonize your professional journey and personal well-being. Here are the key takeaways from Nancy’s session on how you can pursue both career success and personal fulfillment without burning out. 1. Embrace Imperfection and Flexibility One of the central themes Nancy discussed was the importance of embracing imperfection. In both life and work, striving for perfection often leads to stress, burnout, and dissatisfaction. She emphasized that it’s okay to let go of unrealistic expectations and focus on progress, not perfection. Flexibility is key: Shift Your Perspective: Understand that you don’t need to have everything figured out at once. Life is dynamic— your priorities should be, too. Redefine Success: Success doesn’t mean checking off every box or excelling in all areas at the same time. Instead, it’s about aligning your actions with your current values. Whether it’s letting go of guilt when personal obligations pull you away from work or giving yourself grace when things don’t go asplanned, embracing flexibility allows you to move forward without feeling overwhelmed. 2. Set Clear Boundaries In today’s always-on world, setting boundaries is one of the most important skills you can develop. Nancy stressed that having it all requires learning to say “no” to certain demands, whether at work or in your personal life. Here’s how you can set boundaries effectively: Know Your Limits: Be clear about what you can and can’t take on. This might mean turning down additional projects or leaving work on time to prioritize family or personal activities. Protect Your Time: Block off time in your calendar for self-care, family, or activities that recharge you, and treat these appointments as non-negotiable. Communicate Openly: It’s essential to communicate your boundaries to colleagues, bosses, and even family members. Let them know when you’re available and when you’re not. Setting and enforcing boundaries isn’t just about saying “no” to others—it’s about saying “yes” to the things that matter most to you. 3. Practice Effective Delegation Nancy shared her experience as a leader in large corporations, explaining how effective delegation helped her manage her responsibilities while maintaining a balanced life. Delegation isn’t just about offloading tasks—it’s about empowering others to step up and grow. Delegate with Clarity: Be clear about expectations, deadlines, and outcomes when assigning tasks to others. This ensures that your team can succeed without needing constant oversight. Trust Your Team: Let go of control and trust that your colleagues or team members can handle the tasks you delegate. This not only lightens your workload but also gives others the opportunity to develop new skills. Recognize That Delegation Is a Skill: Like any other leadership skill, effective delegation requires practice. Start small by delegating simple tasks, and gradually work up to larger responsibilities. Learning to delegate not only helps you create space for personal time, but it also builds a stronger, more capable team around you. 4. Focus on What Truly Matters One of the most powerful messages from the webinar was the importance of aligning your daily actions with what truly matters to you. Nancy encouraged attendees to regularly assess their values and priorities. Identify Your Core Values: Make a list of the things that matter most to you—whether it’s family, health, personal growth, or career advancement. Keep these priorities front and center as you plan your time and energy. Assess Your Current Balance: Take time to reflect on how well your current lifestyle reflects your values. Are you spending time on what truly matters? If not, what changes can you make? Rebalance As Needed: Life changes, and so do your priorities. Nancy reminded us that the balance between career and personal life is fluid—what works for you today might not work tomorrow, and that’s okay. Regularly reassess and adjust accordingly. This focus on prioritization ensures that you are not just busy, but productive in the areas that bring you the most fulfillment. 5. Build a Strong Support Network Having a strong support system is crucial when striving for work-life harmony. Nancy shared how building relationships, both personal and professional, made a significant difference in her ability to manage everything on her plate. Here’s how to cultivate a supportive network: Lean on Colleagues and Family: Don’t be afraid to ask for help when you need it. Whether it’s at work or at home, having people you can rely on makes a huge difference. Join Professional Communities: Groups like WiT offer valuable connections and resources that can help you navigate challenges in your career and personal life. Being part of a supportive community gives you access to mentorship and advice from those who have been in your shoes. Support Others: Remember that your network is a two-way street. Be there for others in your circle, and they will be more inclined to support you in return. By actively building a network of mentors, peers, and friends, you create a foundation that can provide guidance, encouragement, and a sense of belonging as you balance your life’s demands. 6. Take Care of Yourself Lastly, self-care is not a luxury—it’s a necessity. Nancy emphasized the importance of prioritizing your mental and physical health in order to thrive both at work and at home. Prioritize Sleep: Getting enough rest is essential for maintaining focus and energy. If you’re constantly sleep-deprived, it becomes much harder to handle daily challenges. Engage in Activities That Recharge You: Whether it’s exercise, meditation, or a hobby, find time for activities that help you relax and recharge. Give Yourself Permission to Rest: It’s okay to take a break. Whether it’s a 10-minute pause during a busy workday or a full weekend off, allowing yourself time to rest is key to preventing burnout. When you take care of yourself, you’re in a better position to take care of everything else—your career, your family, and your personal goals. Nancy Geller’s tips provide a realistic and encouraging roadmap for women trying to balance demanding careers with fulfilling personal lives. Whether it’s setting boundaries, delegating, or building a strong support network, these strategies offer practical ways to harmonize work and life. The key takeaway? You don’t need to be perfect or do it all at once—small, intentional changes can make a big difference over time. This blog is inspired by the WiT Webinar “Having it All: The Art of Harmonizing Career & Life” featuring industry expert Nancy Geller. You can watch the full session in WiT’s Video Library.

Keith Loiselle and Lori Bussison have decades of experience in licensing, consumer products, and sustainability. Greenre’s journey toward becoming an environmentally conscious company highlights strategies and practices that can be adopted by other businesses aiming for sustainability. The bottom-line is: sustainability is not just a top-down approach. It can be built from the ground up by integrating sustainable practices at every level of business operations. This method ensures that sustainability becomes a core aspect of a company’s culture and operations. Keep reading to learn how you can employ these strategies to implement sustainable practices in your business. Key Strategies for Building Sustainability 1. Utilizing Recycled and Natural Materials: Incorporating materials like recycled paper, cardboard, and biopolymers can significantly reduce a company’s environmental footprint. For example, try switching to eco-friendly inks and washes, such as soy-based inks and water-based washes.Simple, yet impactful, changes like these can be implemented by any company to reduce its reliance on harmful chemicals and non-renewable resources. 2. Implementing the Circular Economy Model: A circular economy model focuses on reducing waste and promoting the continual use of resources. This can be achieved by designing products with minimal variations and extensive use of recyclable materials. For example, producing standard-sized notebooks or box sets with recycled and recyclable materials can help control waste and promote sustainability. 3. Enhancing Sustainable Packaging: Innovating packaging solutions is essential for reducing plastic waste. Companies can replace traditional single-use plastics with eco-friendly alternatives like recycled paper, biopolymers, or sustainable pouches. This not only minimizes environmental impact but also meets increasing consumer demand for sustainable products. Practical Applications and Examples 1. Product Design and Iteration: Continuous improvement and testing are crucial when it comes to implementing sustainable practices. Early stages of product design might face challenges like warping or printing inconsistencies due to the use of recycled materials. However, working closely with suppliers and iterating designs can help overcome these issues, leading to high-quality sustainable products. 2. Greenhouse Gas Accounting: Measuring and managing greenhouse gas emissions is critical for sustainability. Establishing a baseline year for emissions and setting targets for reduction can help businesses track their progress and make informed decisions about energy usage, sourcing, and manufacturing processes. 3. Collaborating with Environmental Organizations: Partnering with organizations dedicated to environmental sustainability can enhance a company’s efforts. Collaborations can involve initiatives like reforestation, reducing carbon footprints, and promoting environmental education. These partnerships can also provide credibility and support for sustainability claims. Overcoming Challenges and Ensuring Quality Businesses may face skepticism about the quality and feasibility of sustainable products. It’s important to demonstrate that eco-friendly products can match the quality of traditional ones. By iterating designs and working closely with suppliers, companies can ensure that their sustainable products meet high standards while maintaining environmental consciousness. Building sustainability from the ground up involves integrating eco-friendly practices into every aspect of business operations. By utilizing recycled materials, implementing circular economy models, innovating packaging solutions, and continuously iterating product designs, companies can make significant strides toward sustainability.  This blog is inspired by the WiT Webinar “Building Sustainability From the Bottom Up”. Watch it on WiT’s Video Library.

Navigating career transitions can be daunting, especially when imposter syndrome creeps in. Fortunately, mastering emotional intelligence can help manage these challenges effectively. In this blog post, we summarize key insights from Natasha Tous, CEO and Founder of Éclat, shared in her WiT webinar, “Emotional Intelligence Essentials: Navigating Imposter Syndrome and Career Transitions.” Whether you’re stepping into a new role or advancing in your career, emotional intelligence can help manage feelings of uncertainty and self-doubt. Emotional intelligence isn’t just about managing emotions—it’s about turning them into stepping stones for growth and building resilience. Understanding Imposter Syndrome and Growth Discomfort Imposter syndrome often makes us feel like we don’t belong or are undeserving of our positions. However, this can be reframed as “growth discomfort,” recognizing it as a natural part of stretching beyond our current comfort zones. This perspective shift helps in understanding that feeling uneasy is a sign of growth, not inadequacy. Strategies for Managing Emotional Responses 1. Identifying Triggers and Emotions: Reflect on moments when you felt like an imposter. What specific comments or situations triggered these feelings? Identifying these triggers can help you understand how they impact your work and emotions. 2. Creating the EQ Growth Framework: Visualize and manage emotions using the EQ Growth Framework. On a graph, plot the frequency of an emotion on the horizontal axis and its impact on performance on the vertical axis. This helps in identifying which emotions occur frequently and have high impacts, allowing for targeted strategies to manage them. Techniques for Emotional Regulation 1. Mindfulness: Being fully present and observing thoughts and feelings without judgment can reduce the intensity of emotions and help maintain composure under pressure. Practicing mindfulness daily, even for a few minutes, can enhance this skill. 2. Cognitive Reframing: Changing the way you think about a situation can alter its emotional impact. For instance, instead of thinking “I’m not ready for this role,” reframe it as “This is an opportunity for me to grow and learn new skills.” This positive outlook can significantly reduce feelings of inadequacy. 3. Visualization: Visualizing positive outcomes can build confidence, reduce anxiety, and boost performance. For example, imagine yourself successfully handling a challenging situation. How does that achievement make you feel? What did you learn from the exercise that you can use in a real-life situation?  Practical Exercises for Building Confidence 1. Achievement Logging: Regularly recording your achievements can help you visualize progress and boost your confidence. Use a calendar to note daily achievements or log significant milestones in a notebook. This practice can be especially helpful during performance reviews or when preparing for a promotion. 2. Setting Incremental Goals: Set realistic, achievable goals for the coming week. Focus on one quadrant of your EQ Growth Framework and identify strategies to build confidence in that area. For example, if public speaking causes anxiety, practice your presentation multiple times to build familiarity and confidence. Mastering Emotional Intelligence 1. Building Confidence: Confidence isn’t just about feeling good; it’s about effectively engaging in new challenges. Regularly practicing techniques like visualization, skill-building, and achievement logging can help maintain high levels of confidence. 2. Enhancing Self-Regulation: Maintaining focus and composure during challenging situations is crucial. Techniques like mindfulness and cognitive reframing help in regulating emotions and making better decisions. Mastering emotional intelligence is essential for overcoming imposter syndrome and navigating career transitions. By identifying triggers, using tools like the EQ Growth Framework, and practicing emotional regulation techniques, you can manage growth discomfort effectively. These insights provide a comprehensive guide to building resilience and confidence in your professional journey. This blog is inspired by the WiT Webinar “Emotional Intelligence Essentials: Navigating Imposter Syndrome and Career Transitions”. Watch it on WiT’s Video Library.

In the professional world, difficult conversations are inevitable. Whether addressing performance issues, negotiating raises, or resolving conflicts, handling these conversations effectively is important for maintaining healthy workplace dynamics. Jessica Chen, Emmy-Award Winner and CEO of Soulcast Media, provides invaluable strategies in her workshop “Navigating Difficult Conversations,” part of the “Lead Powerfully, Communicate Clearly” series. The “Lead Powerfully, Communicate Clearly” series, developed by Women in Toys, Licensing, and Entertainment (WiT) in partnership with Soulcast Media, aims to empower professionals with essential communication skills.  Understanding Why Difficult Conversations Are Challenging 1. Expectations vs. Reality: Difficult conversations often arise when expectations do not meet reality. This mismatch can lead to feelings of disappointment, frustration, and surprise, making the conversation more emotionally charged. 2. Uncertainty: The uncertainty of outcomes makes these conversations daunting. Questions like “How will they react?” and “What if this backfires?” create anxiety, which can hinder open communication. 3. Power Dynamics: Power imbalances can make these conversations tricky. Whether you feel powerless or overly authoritative, understanding these dynamics is crucial for having an effective dialogue. Strategies for Navigating Difficult Conversations 1. Outline a Clear Plan: Preparation is key to navigating difficult conversations successfully. Consider the following: • Where and When:  Decide on the most appropriate setting and timing. For instance, avoid Monday mornings or Friday evenings when stress levels might be higher. • Participants:  Determine if the conversation should be private or if others should be involved. • Evidence:  Gather relevant materials and documents to support your points. 2. Structure the Conversation: Tailor your approach based on whether you’re giving feedback or making a request. • Giving Feedback - SBI Method: • Situation:  Clearly describe the specific situation. • Behavior:  Identify the behavior observed. • Impact:  Explain the impact of the behavior on you or the team. • Making a Request - SAW Method: • Strong Case:  Justify why you’re making the request now. • Align Objectives:  Ensure your request aligns with the broader goals and address potential concerns. • Why You:  Explain why you’re making the request and why it’s important. 3. Active Listening: Effective communication involves listening as much as speaking. Focus on: • Responding vs. Reacting:  Take time to process information and respond thoughtfully rather than reacting impulsively. • Creating Dialogue:  Encourage open-ended questions and express a willingness to find a mutual solution. • Meeting in the Middle:  Aim for a compromise, acknowledging that it’s okay to agree to disagree. Practical Exercises for Difficult Conversations 1. Three-Point Story Exercise: To help you improve your approach during future conflicts, reflect on past difficult conversations by answering three questions: • What was a recent difficult conversation you had? • Why did it feel difficult? • What would you do differently? 2. Role-Playing Scenarios: Engage in role-playing exercises to simulate difficult conversations. This can help you build confidence and prepare you for real-life situations. Key Takeaways for Navigating Difficult Conversations 1. Preparation is Crucial: Spend time planning the logistics of the conversation. This reduces anxiety and ensures you’re well-prepared. 2. Structure Your Approach: Use the SBI and SAW methods to clearly articulate your feedback or requests. This provides a framework that keeps the conversation focused and constructive. 3. Active Listening: Focus on responding rather than reacting. Encourage dialogue and aim for mutual understanding. Conclusion Navigating difficult conversations is an essential skill for professional success. By understanding the underlying challenges, preparing effectively, structuring your approach, and actively listening, you can handle these conversations with confidence and clarity. Jessica Chen’s workshop “Navigating Difficult Conversations” offers practical strategies to help you master this critical skill. This blog is inspired by the WiT Workshop “Navigating Difficult Conversations” from the “Lead Powerfully, Communicate Clearly” series . Watch it on WiT’s Video Library.

In today’s competitive professional landscape, mastering the art of self-advocacy is crucial for career progression and personal growth. The workshop “Advocating for Yourself: Strategic Communications,” part of the “Lead Powerfully, Communicate Clearly” series, offers valuable strategies to help professionals navigate this essential skill. Jessica Chen, CEO of Soulcast Media and an Emmy Award winner, leads this transformative workshop, focusing on practical approaches to advocating for oneself in the workplace. Her expertise in communication training provides a solid foundation for anyone looking to enhance their self-advocacy skills. Understanding Barriers to Self-Advocacy 1. Dualities in Workplace Expectations: Women often face conflicting expectations. While encouraged to speak up and take initiative, they risk being perceived negatively. Recognizing this duality is the first step toward navigating it effectively. 2. Effective Communication: Strategic communication involves more than just speaking; it’s about timing, context, and understanding your audience. Mastering these elements is crucial for successful self-advocacy. 3. Visibility and Recognition: Visibility within an organization is key to career advancement. Actively seeking opportunities to highlight achievements can help in gaining recognition without appearing boastful. Strategies for Effective Self-Advocacy 1. Timing is Key: Timing plays an important role in advocacy. Ensure that your requests align with your team’s current goals and your manager’s focus. This increases the likelihood of a positive response. 2. Building Visibility: Visibility is essential for career growth. Speak up early in meetings and frame your contributions in a way that aligns with the team’s goals. This not only highlights your participation but also demonstrates your commitment to the team’s success. 3. Framing Conversations: Transitioning from a “me” perspective to a “we” perspective can make your contributions seem more collaborative. For example, instead of saying, “I cut the budget by 50%,” say, “The finance team and I worked hard together to reduce the budget by 50%.” Practical Exercises for Self-Advocacy 1. Reflect on Community, Colleagues, and Family: Consider why advocating for your community, colleagues, and family is important. This exercise can help you understand your motivations and strengthen your resolve to advocate for yourself. 2. Identify Specific Instances for Self-Advocacy: Think about recent achievements or contributions and how you can communicate these effectively in a team setting. Practice framing these achievements in a collaborative light. 3. Role-Playing Scenarios: Engage in role-playing exercises to simulate advocacy conversations. This helps build confidence and prepare for real-life situations. Key Takeaways for Advocating for Yourself 1. Leverage Timing: Assess whether your request or idea is relevant to current team goals. Consider the best timing to ensure your audience is receptive. 2. Build and Maintain Visibility: Regularly highlight your achievements in a positive, collaborative manner. Use team meetings and other opportunities to share your contributions. 3. Shift from “Me” to “We”: Frame your communications to emphasize teamwork and collaboration. This approach helps in gaining support and recognition without seeming self-centered. Advocating for oneself requires strategic communication, timing, and framing. By recognizing barriers, building visibility, and framing conversations effectively, professionals can ensure their voices are heard and their contributions recognized. The “Advocating for Yourself: Strategic Communications” workshop offers a comprehensive guide to mastering these skills. Join the next session of the “Lead Powerfully, Communicate Clearly” series to continue building your self-advocacy skills and open doors to new opportunities. This blog is inspired by the WiT Workshop “Advocating for Yourself - Strategic Communications”. Watch it on WiT’s Video Library.

In our last post, we discussed the importance of embracing diversity in the toy, licensing, and entertainment industries to connect with today’s audience. Now, let’s dive into a crucial aspect of that diversity: creating safe and supportive spaces for LGBTQ+ employees. Companies in these industries have a unique opportunity to lead by example, fostering inclusive environments where everyone feels valued and respected. The Importance of Inclusivity in the Workplace In today’s progressive society, it’s not just about having a diverse workforce; it’s about creating an environment where everyone, regardless of their gender identity or sexual orientation, feels safe and supported. This is especially vital in the toy, licensing, and entertainment sectors, which play a significant role in shaping cultural narratives and influencing public perceptions. An inclusive workplace improves employee morale, boosts creativity, and enhances productivity. Moreover, companies that prioritize inclusivity are more likely to attract top talent and retain their best employees, fostering loyalty and dedication. Practical Steps for Creating Safe Spaces 1. Develop Clear Anti-Discrimination Policies. Having clear, comprehensive anti-discrimination policies is the first step toward creating a safe environment for everyone. These policies should explicitly prohibit discrimination based on sexual orientation, gender identity, and gender expression. Make sure these policies are communicated clearly to all employees and enforced consistently. 2. Offer Diversity Training Programs. Implementing mandatory diversity and inclusion training programs can help educate employees about LGBTQ+ matters and the importance of inclusivity. These programs should cover topics such as unconscious bias, respectful communication, and allyship. 3. Establish Employee Resource Groups (ERGs). Employee Resource Groups (ERGs) for LGBTQ+ employees can provide a sense of community and support within the workplace. These groups can also serve as valuable resources for the company, offering insights and recommendations on how to improve inclusivity. 4. Provide Inclusive Benefits. Review your company’s benefits package to ensure it is inclusive of all employees. This includes offering health insurance that covers gender-affirming care, parental leave for same-sex couples, and access to mental health resources. 5. Create Gender-Neutral Spaces. Designating gender-neutral restrooms and changing facilities is an essential step in making workplaces more inclusive for transgender and non-binary employees. This simple change can significantly impact an employee’s comfort and well-being at work. Best Practices for Fostering an Inclusive Culture 1. Promote Open Dialogue. Encourage open discussion about LGBTQ+ matters and inclusivity within the workplace. Create a safe space where employees feel comfortable sharing their experiences and suggestions. This can be facilitated through regular meetings, anonymous feedback mechanisms, or suggestion boxes. 2. Celebrate LGBTQ+ Events. Show your support by celebrating LGBTQ+ events such as Pride Month, Transgender Day of Visibility, and National Coming Out Day. Hosting events, sharing educational materials, and displaying supportive symbols can make a big difference in creating an inclusive culture. 3. Lead by Example. Leadership plays a crucial role in setting the tone for the entire company. Ensure that your leadership team is committed to inclusivity and is actively working to promote a supportive environment. Leaders should be visible allies, participating in LGBTQ+ events and openly supporting LGBTQ+ initiatives. 4. Partner with LGBTQ+ Organizations. Partnering with LGBTQ+ advocacy groups and organizations can provide your company with valuable resources and support. These partnerships can also demonstrate your commitment to inclusivity both within the company and in the broader community. 5. Regularly Review and Update Policies. Inclusivity is an ongoing process. Regularly review and update your company’s policies and practices to ensure they are keeping up with the latest best practices and legal requirements. Seek feedback from employees and external experts to identify areas for improvement. The Role of Allies Allies play a crucial role in creating an inclusive workplace. Encourage all employees to be active allies by: Educating Themselves: Learning about LGBTQ+ issues and challenges. Speaking Up: Challenging discriminatory behavior and language. Supporting LGBTQ+ Colleagues: Offering support and being a listening ear. Advocating for Change: Pushing for more inclusive policies and practices. Creating safe spaces for LGBTQ+ employees in the toy, licensing, and entertainment industries is not just a moral imperative; it’s a business one. By fostering an inclusive environment, companies can drive innovation, enhance employee satisfaction, and build a reputation as an employer of choice. With clear policies, inclusive benefits, supportive ERGs, and committed leadership, companies can create workplaces where everyone feels valued and respected. By taking these steps, companies in the toy, licensing, and entertainment industries can set a powerful example, showing that inclusivity and diversity are integral to success in today’s world.