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Master the Art of Self-Advocacy with Strategic Communication



In today’s competitive professional landscape, mastering the art of self-advocacy is crucial for career progression and personal growth. The workshop “Advocating for Yourself: Strategic Communications,” part of the “Lead Powerfully, Communicate Clearly” series, offers valuable strategies to help professionals navigate this essential skill.


Jessica Chen, CEO of Soulcast Media and an Emmy Award winner, leads this transformative workshop, focusing on practical approaches to advocating for oneself in the workplace. Her expertise in communication training provides a solid foundation for anyone looking to enhance their self-advocacy skills.




Understanding Barriers to Self-Advocacy

1. Dualities in Workplace Expectations:

Women often face conflicting expectations. While encouraged to speak up and take initiative, they risk being perceived negatively. Recognizing this duality is the first step toward navigating it effectively.

2. Effective Communication:

Strategic communication involves more than just speaking; it’s about timing, context, and understanding your audience. Mastering these elements is crucial for successful self-advocacy.

3. Visibility and Recognition:

Visibility within an organization is key to career advancement. Actively seeking opportunities to highlight achievements can help in gaining recognition without appearing boastful.



Strategies for Effective Self-Advocacy

1. Timing is Key:

Timing plays an important role in advocacy. Ensure that your requests align with your team’s current goals and your manager’s focus. This increases the likelihood of a positive response.

2. Building Visibility:

Visibility is essential for career growth. Speak up early in meetings and frame your contributions in a way that aligns with the team’s goals. This not only highlights your participation but also demonstrates your commitment to the team’s success.

3. Framing Conversations:

Transitioning from a “me” perspective to a “we” perspective can make your contributions seem more collaborative. For example, instead of saying, “I cut the budget by 50%,” say, “The finance team and I worked hard together to reduce the budget by 50%.”


Practical Exercises for Self-Advocacy

1. Reflect on Community, Colleagues, and Family:

Consider why advocating for your community, colleagues, and family is important. This exercise can help you understand your motivations and strengthen your resolve to advocate for yourself.

2. Identify Specific Instances for Self-Advocacy:

Think about recent achievements or contributions and how you can communicate these effectively in a team setting. Practice framing these achievements in a collaborative light.

3. Role-Playing Scenarios:

Engage in role-playing exercises to simulate advocacy conversations. This helps build confidence and prepare for real-life situations.



Key Takeaways for Advocating for Yourself

1. Leverage Timing:

Assess whether your request or idea is relevant to current team goals. Consider the best timing to ensure your audience is receptive.

2. Build and Maintain Visibility:

Regularly highlight your achievements in a positive, collaborative manner. Use team meetings and other opportunities to share your contributions.

3. Shift from “Me” to “We”:

Frame your communications to emphasize teamwork and collaboration. This approach helps in gaining support and recognition without seeming self-centered.




Advocating for oneself requires strategic communication, timing, and framing. By recognizing barriers, building visibility, and framing conversations effectively, professionals can ensure their voices are heard and their contributions recognized. The “Advocating for Yourself: Strategic Communications” workshop offers a comprehensive guide to mastering these skills.

Join the next session of the “Lead Powerfully, Communicate Clearly” series to continue building your self-advocacy skills and open doors to new opportunities.


This blog is inspired by the WiT Workshop “Advocating for Yourself - Strategic Communications”. Watch it on WiT’s Video Library.

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