WIT Announces Mentorship Program Spring Session
Registration Now Open

The Ruth Handler Mentorship Program for WIT provides a personalized 1:1 mentor-match experience and shared learning opportunities for mentees and mentors alike.

New York, NY - April 29, 2020 - Women in Toys, Licensing & Entertainment (WIT) is pleased to announce that registration is now open for the Spring 2020 Session of the Ruth Handler Mentorship Program for WIT, the toy industry’s first-ever global 1:1 mentorship program that is designed to advance career growth through mentorship, coaching, professional development and learning. 


Underwritten by The Mattel Foundation, and timed to the company’s 75th anniversary, the program is named after Ruth Handler, Mattel’s co-founder and creator of the Barbie® brand, the iconic leader who was a mentor to many and paved the way for future leaders.


The program is powered by Everwise, a best-in-class learning-experience and mentor-match platform for professional development. Core to the program is a guided 4-month personalized one-to-one mentor/mentee partnership that matches up some of the most seasoned and influential leaders in the industry with women who are focused on honing their leadership skills, building their network and advancing their careers.

Designed to be beneficial for both mentors and mentees, the program gives them a platform to connect, learn, grow and move the industry forward. 

Once participants sign up, it will take 2-4 weeks to be matched. During this time, they’ll have the opportunity to take advantage of the many curated resources, activities, articles and career development tools within the Everwise platform. 

The Ruth Handler Mentorship Program for WIT is open to all active WIT members.

“This program is going to further the careers of so many women, which is at the heart of our mission at WIT,” shares Janice Ross, WIT President. “We are excited to witness the transformations that emerge from the connections made, and we know this is going to be a game-changer for women in our industry.”

For more information, visit or contact WIT at

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

Founded in 1991, Women in Toys, Licensing & Entertainment (WIT) / The WIT Foundation is a 501(c)(3) non-profit organization whose mission is to advance women through leadership, networking and educational opportunities. WIT serves and supports women at all stages of their careers, from entrepreneurs and startups to seasoned industry veterans. The WIT Foundation grants scholarships to deserving students enrolled in industry-related undergraduate programs. WIT has 25 chapters throughout the U.S., Canada, Hong Kong, France, the UK and Australia, with liaisons in Finland, Germany, India and Lebanon.