Senior Brand Manager, Preschool – Jazwares

  • Full Time
  • Culver City, CA
  • Posted 10/04/2021

Job Categories: Business Development

Salary: Prefer not to share

Application Deadline: 01/31/2022



At Jazwares, we believe an innovative idea can come from anywhere, and anyone. We work collaboratively to achieve our goals and we have fun doing it! Jazwares is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, UFC, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®.

This role is a vital business driver for the company. The Sr. Brand Manager acts as the brand champion and ultimate authority for their select brand(s) and works their cross-functional teams to achieve successful results. The Brand Manager is responsible for driving the overall brand vision, overseeing the development and execution of strategic plans for their brand(s) while meeting or exceeding financial and corporate objectives.

Job Qualifications:
Ability to thrive in a time-sensitive environment and be nimble enough to  adapt to shifts in priorities

Strong analytic and time management skills

Creative out-of-the box thinker with a passion for innovation

Strong written and verbal communication skills – an articulate speaker and presenter who knows how to read and engage an audience

Skilled in presentation composition and communications apps including PowerPoint and Google Slides

Ability to work effectively and build relationships at all levels of cross-functional teams and third parties

Proven ability to lead and manage people and teams and mentor junior staff

Trend-savvy, highly organized and efficient team player

Proficient in Google Suite + MS Office Suite (basic Adobe Creative Suite knowledge a PLUS)

Sr. Manager  6+ years of relevant marketing, brand, or product management experience specifically in the Toy Industry

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law. 



Communication lead on your brand(s) – ensuring all teams and key stakeholders are informed of the brand’s vision, positioning, product strategy, etc.

Drive day-to-day line development for assigned brand(s) and manage to key development milestones and financial objectives

Analyze and evaluate sales data, understand the competition and current industry trends to aid in product line architecture and development

Conducts competitive and consumer analysis, understanding and applying toy trends and play patterns.

Understand and identify retailer-specific channel strategies to create diverse product lines that satisfy the evolving needs of all global markets and retail channels

Lead a cross-functional team to ensure best in class products with brand integrity, maintaining consistency in product, packaging, sales, and marketing communication 

Lead point of communication with licensors and work with them during brand planning and product development process.




Allan Velez