Pitch your product and be mentored by the best in the toy business! Join us at Toy Fair Dallas on Monday, October 5, 2020, where Walmart buyers and toy industry experts will help female entrepreneurs and inventors take their product, concept or business to the next level. Get private pitches with Walmart buyers and top toy companies, 1-on-1 mentoring, priceless connections and an invaluable education — all in one empowering, power-packed day.

Deadline to register for Walmart and Toy Company pitches will be announced soon.

Monday, October 5, 2020
8:00 AM – 5:00 PM
Dallas Market Center, 7th floor

  • Registration opens soon!
  • This is a free event for WIT members. Not a member? Join Now
  • You are required to purchase a Toy Fair Dallas badge to participate. Details will be provided upon receipt of your registration.


Monday, October 5, 2020
5:30 PM – 7:30 PM
Dallas Market Center, Main Floor Atrium

  • Open to all Toy Fair Dallas attendees.
  • Details coming soon


Questions? Contact us at info@womenintoyscom


Meet face-to-face in private 15-minute pitch sessions with Walmart buyers across multiple categories, and executive decision makers from toy companies who license outside products and inventions, including Hasbro, Spin Master, PlayMonster, Jazwares, Wicked Cool Toys, Basic Fun! and Goliath Games.

Pitch sessions are limited availability and will be scheduled first-come.


Meet with top industry experts in over a dozen areas of specialty during Mentor Sessions. Get critical insights from the Walmart Buyer Panel, and learn what toy companies are looking for in the “Be An Inventor” Panel. Learn best practices and get actionable insights at educational sessions on Social Media & Influencers, Google & Facebook Ads, Product Costing and more. 

Interested in mentoring at Empowerment Day? View our Mentor Guidelines and contact us at info@womenintoys.com.

You must be a WIT member to attend this event. Not a member? Join Now

Who Should Go?
Entrepreneurs, start-ups, small manufacturers, inventors, designers, consultants, freelancers, and any women wanting to take their play product, concept, idea or business to the next level.


What Can You Expect?
You'll grow your business and your career, both professionally and personally. This intimate and highly educational day of insights, inspiration and opportunity will provide you with the tools you need to succeed, as you participate in private product pitches, mentor sessions, panel discussions, and unrivaled networking with industry thought leaders.


“First, I wanted to let you know how FANTASTIC Empowerment Day was!! I can’t imagine anywhere else that would offer the pitching opportunities, information sharing, ane more. I can’t wait to move forward with our project AND partake next year!”

Jackie Khoenle - 2018 Empowerment Day

Meet with Industry Expert Mentors

Children’s Publishing & Related Product

Digital Ads & Digital Content




Licensing, Deals & Negiations

Market Research

Product Costing & Margins

Product Packaging & Design

Product Safety & Testing

PR & Partnerships

Sales & Distribution

Social Media & Influencers

Trade Organizations (TA, ASTRA)

Toy Co. Product Acquisition Execs

Walmart Toy & Game Buyers

Registration Opens

8:00 – 8:30 AM
Light Breakfast & Networking

8:30 – 8:45 AM
Welcome & Introductions

8:45 – 9:15 AM
Inventor Panel (Open to all Toy Fair Dallas registrants)

9:15 – 9:45 AM
Walmart Buyer Panel (Open to all Toy Fair Dallas registrants)

9:45 – 10:00 AM

10:00 AM – 1:00 PM
Walmart & Toy Company Pitch Sessions | Mentor Sessions

1:00 – 2:00 PM
Lunch & Networking – Generously sponsored by Hasbro

2:00 – 4:00 PM
Toy Company Pitch Sessions: Hasbro, Spin Master, PlayMonster, Jazwares, Basic Fun! and Wicked Cool Toys

2:00 – 4:15 PM
Educational Sessions: Finance Panel / Product Costing / Social Media & Influencers, more TBA

4:15 – 4:30 PM

4:30 – 5:00 PM
Sharing, Feedback & Empowerment Day Recap

5:30 – 7:30 PM
Cocktails & Connection Networking Event

*Subject to change

You must be a WIT member to attend this event. Not a member? Join Now


“Wow! The WIT Team really nailed it with this event. As a toy inventor, this was such a fantastic opportunity for me to network with peers and customers, make industry connections, and get feedback on our products. I personally appreciated the WIT team's cohesiveness and professionalism, and their dedication to supporting female founders. Thanks WIT!”

Jessica Cohen - 2018 Participant

"Empowerment Day was a phenomenal event! It is amazing what WIT has done in one day that can help inspire, motivate, and change the course for so many."

Jennifer Kosmo - 2018 Participant

“Empowerment Day was a wonderful & insightful experience. I have already been contacted by one of the companies I pitched! Thank you for all the support.”

Chantel Calloway - 2018 Participant

GET READY! Empowerment Day 101 Webinar

Empowerment Day 101

Learn everything you need to know to prepare for Empowerment Day. Hosted by Co-Chairs Nancy Zwiers and Deb de Sherbinin.