Trudi Bishop

Trudi is a Kiwi and long term UK resident striving to make the toy and licensing world a more sustainable place. She’s a regular contributor to Toy News and Total Licensing publications tackling sustainability, the climate emergency and plastic pollution issues. She has over 15 years of experience in product marketing and licensing gained at companies such as Cartamundi, LeapFrog Toys and Callaway Golf. After taking time off to spend with her adopted son, she started her company, Bee Licensing - a consultancy specialising in sustainable product marketing and licensing development. Trudi's company is also part of the founding "Products of Change” volunteer group in the toy and licensing industry using their time to help drive positive change to bring in more sustainable business management and find ways to reduce our plastic addiction in these industries. As her Twitter (@trudibishop007) bio also says, she is s lover of chocolate, Barolo wine and dancing like you just don’t care.