Terri Bradley

Founder and Principal of Play at Brown Toy Box, Bradley believes that Black children should see themselves positively represented in every space the experience regularly, starting with their toybox and the toy aisle. Bradley, an equity in play advocate, is on a mission to disrupt the $27B toy industry by creating a brand that reflects the world we live in today.

Launched in 2017 as a STEAM kit, Brown Toy Box is evolving into a full-scale educational toy company producing and curating STEM toys, media, and experiences for Black children.

Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community. Prior to that, Bradley served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global PR agency. With over 20 years of experience working in PR and marketing, she crafted out a specialty in marketing to African American moms.

Brown Toy Box received the 2018 Technology Association of Georgia’s Small Business Champion for Diversity and Inclusion. Bradley was awarded the 2019 Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100 Business Women of Influence by the Atlanta Business League, and most recently named to Inc. Magazine’s 2020 Female Founders 100 list.

In 2020 Terri-Nichelle was featured on QVC, HSN and Inc. Magazine. Bradley is active in the Atlanta education and business community, a member of the Junior League of Atlanta and serves as the Atlanta chapter chair of WiT.

Bradley, an active cheer mom is originally from Minnesota and is a graduate of Augsburg College. Terri-Nichelle is the proud mom to D’Andre, Justin, Maya, Makayla.