Color Psychology: The Nine Color Families and the Psychology Behind Them

  Choosing the color for your brand may seem deceptively simple, but there are many underlying aspects to consider when deciding on color schemes. The color palette of your brand can significantly affect how your customers engage with and act towards your content, including your packaging, marketing assets, digital assets, printed materials, and more.   …

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5 Simple Ways to Level Up Your Email Marketing

  Email marketing has been around for decades and has evolved into one of the most cost-effective forms of direct marketing. According to the statistics portal Statista, the email marketing industry is worth $9.62 billion, and roughly 320 billion emails are sent daily. Crafting the perfect email to attract customers or increase engagement is critical.…

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Cultural Roadblocks: 3 Simple Steps to Avoid Misunderstandings & Conflict

  Whether you work in an international organization or simply have colleagues from diverse backgrounds, intercultural misunderstandings can happen. In this blog post, based on a webinar from Kristina Albert, Leadership Coach & Business Advisor, you’ll learn three simple steps to help you understand cultural differences, create cultural awareness, and avoid misunderstandings, problems, and conflict.…

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The Resilience of Latina-Owned Businesses

  The Resilience of Latina-Owned Businesses: Thriving Despite the Odds  Entrepreneurship has long been a staple of the United States’ economy. While the economic  turmoil in recent years may have damaged the often romanticized white-picket-fence dream, specific population segments have retained the dream of creating businesses to support themselves and their families. In fact, many…

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How to Honor National Hispanic Heritage Month

Celebrating National Hispanic Heritage Month: A Guide for Employers   This month is National Hispanic Heritage Month. Each year from September 15 to October 15, Americans observe National Hispanic Heritage Month by celebrating the contributions, cultures, achievements and histories of people whose heritage is rooted in 20 countries and territories: Spain, Mexico, Guatemala, Honduras, El Salvador,…

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How Your Brand Can Benefit from Digital Marketing in the Metaverse

How the Metaverse and NFTs Are Changing Brand Marketing Whether you consider yourself tech-savvy or hopeless when it comes to technology, you’ve likely encountered the terms “metaverse” and “NFTs”. With the pandemic, many people substituted their in-person interactions with online communities — such a drastic worldwide shift has accelerated the progression of society towards virtual…

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How Your Company Can Increase Mental Health Support in the Workplace

  How Your Company Can Increase Mental Health Support in the Workplace   During the pandemic, women faced an unprecedented mental health crisis, leading to a  mass exodus of women from jobs across multiple industries. But it wasn’t just the pandemic — as WiT President and Head of Global Licensing at American Greetings Entertainment Janice…

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The Power of TikTok: Making Products go Viral

The Power of TikTok: Making Products Go Viral While many of us may be familiar with TikTok because of its viral dance videos and challenges, it has quickly become one of the leading social media platforms for sales. TikTok was originally launched in China as “Douyin,” and entered the U.S. market in 2017 under the…

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How To Create Digital Product Pitches That Sell

5 Tips to Get Your Digital Product Pitch Sold In an increasingly remote world, digital product pitches have risen to prominence as an effective method to sell your idea to retailers, agents, and manufacturers alike. Whether you’re an entrepreneur or an inventor, it can be an intimidating process to pitch your product, especially remotely. In…

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