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  We’ve had some work done. After many months of talking to our community, reflecting on our mission, and working with our creative partners at TBWA\Chiat\Day LA, it’s time to unveil WiT’s new look! We’ve come a long way since Women in Toys, Licensing & Entertainment was founded in 1991, when a small group of…

By JANICE ROSS, president of Women in Toys, Licensing & Entertainment (WIT); founder and managing partner of Brand Fresh Management I don’t know about you, but in all my life, I’ve never been more ready for a fresh start than I am now. With this year in full swing, I’m laser-focused on what really, truly…

Between juggling work-at-home schedules to the demands of being a mom, women, particularly mothers, have been disproportionately impacted by job loss since the start of the pandemic. In September 2020 alone, 865,000 women dropped out of the workforce, compared to 216,000 men — and one in four women is considering either leaving the workforce or…

By Delanie West Coronavirus has changed everything. We have all had to adjust almost every aspect of our lives, including the way we show up for work. Pre-COVID and since 2017, 100% of my client communication and business operations have been virtual. I work from my home office and use video conferencing tools and other…

By: Azhelle Wade, VP of Brand & Product, Creative Kids & The Toy Coach, Creator of the Podcast, Making It in The Toy Industry Many people lately have been asking me how they can help the black community, how they can become anti-racist, and essentially how to be more compassionate people. And to me, I…

by MARY KAY RUSSELL, executive director of Women in Toys, Licensing & Entertainment Entering its 30th-anniversary year, Women in Toys, Licensing & Entertainment (WIT) recently made the exciting announcement that Janice Ross, managing partner at Brand Fresh Management, has ascended to the role of WIT president after serving on its leadership team as vice president…

by KAREN KILPATRICK, co-chair, South Florida chapter, Women in Toys, Licensing & Entertainment Pooping unicorns? Pets wrapped like burritos? A brief stroll down the toy aisle will reveal that there is no dearth of creativity in our industry. The toy industry thrives on innovation, with each new season bringing a showcase of the creative forces…

How to Know if Kickstarter is the Right Path for You Ideas for tabletop games could remain just unrealized ideas if not for Kickstarter, the world’s largest funding platform for creative projects. The numbers tell the story with 17,000 successfully funded game projects to date and close to $1 billion in pledges. We win both…