WiT Gets a Bold, New Makeover—The Story Behind Our Rebrand

  We’ve had some work done. After many months of talking to our community, reflecting on our mission, and working with our creative partners at TBWA\Chiat\Day LA, it’s time to unveil WiT’s new look! We’ve come a long way since Women in Toys, Licensing & Entertainment was founded in 1991, when a small group of…

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Turning Down the Noise and Turning Up the Volume on What Matters

Janice Ross and WIT Logo

By JANICE ROSS, president of Women in Toys, Licensing & Entertainment (WIT); founder and managing partner of Brand Fresh Management I don’t know about you, but in all my life, I’ve never been more ready for a fresh start than I am now. With this year in full swing, I’m laser-focused on what really, truly…

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How a Black Woman Shows Up for Work (Virtually), and Why

Delanie West

By Delanie West Coronavirus has changed everything. We have all had to adjust almost every aspect of our lives, including the way we show up for work. Pre-COVID and since 2017, 100% of my client communication and business operations have been virtual. I work from my home office and use video conferencing tools and other…

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Getting to Know Janice Ross: Q&A with WIT’s New President

Janice Ross WIT Gala

by MARY KAY RUSSELL, executive director of Women in Toys, Licensing & Entertainment Entering its 30th-anniversary year, Women in Toys, Licensing & Entertainment (WIT) recently made the exciting announcement that Janice Ross, managing partner at Brand Fresh Management, has ascended to the role of WIT president after serving on its leadership team as vice president…

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5 Tips to Create a Company Culture That Encourages Innovative Thinking


by KAREN KILPATRICK, co-chair, South Florida chapter, Women in Toys, Licensing & Entertainment Pooping unicorns? Pets wrapped like burritos? A brief stroll down the toy aisle will reveal that there is no dearth of creativity in our industry. The toy industry thrives on innovation, with each new season bringing a showcase of the creative forces…

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Deciding the Best Move for Your Game Idea

Game Strategy

How to Know if Kickstarter is the Right Path for You Ideas for tabletop games could remain just unrealized ideas if not for Kickstarter, the world’s largest funding platform for creative projects. The numbers tell the story with 17,000 successfully funded game projects to date and close to $1 billion in pledges. We win both…

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Oh, the Places WIT Goes!

If you thought one WIT was powerful, just wait til’ you see what two can do! Yes, that’s right, there’s another WIT – the Women In Trucking Association, Inc. – on the road and together we’re helping put more girls in the driver’s seat than ever before! The merging of the WITs was the result of a chance airport encounter between Women in Toys member and HABA

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