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WiT is a 501(c)(3) non-profit organization, and the leading global networking community for professional women working in the toy, licensing and entertainment industries.
Color Psychology: The Nine Color Families and the Psychology Behind Them
Choosing the color for your brand may seem deceptively simple, but there are many underlying aspects to consider when deciding on color schemes. The color palette of your brand can significantly affect how your customers engage with and act towards your content, including your packaging, marketing assets, digital assets, printed materials, and more. …
