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WiT is a 501(c)(3) non-profit organization, and the leading global networking community for professional women working in the toy, licensing and entertainment industries.
Less is More: Do’s and Don’ts of Responsible Packaging
According to the 2020 CGS US Consumer Sustainability Survey, 73% of consumers say that sustainability factors into their buying decisions. Many toy companies are attempting to capture this segment of consumers – and do right by our planet – by designing more eco-friendly packaging, as single-use packaging is one of the largest contributors to purchase…
