Jun 12, 20194 min readRegulatory Considerations for Online Toy SalesBy: Ellen Metrick, Human Factors Specialist, UL LLC Recent events in the toy industry have dramatically changed toy distribution forever....
Nov 4, 20183 min readFive Musts for Making ‘Magic’ on Social MediaWhether it’s for a $1 billion+ preschool brand, a top-rated TV series or a thriving toy, tech or consumer products company, following...
Aug 28, 20183 min readWhy Keeping Your Big Idea Secret Is a Bad IdeaGuest post by Gina Waldhorn, President of Quirky On your entrepreneurial journey there comes a moment – many moments in fact – when we’re...
Nov 6, 20173 min readYou Had Me at Hello: 8 Tips to Network Like a BossPosted by Mary Kay Russell, WIT Executive Director Mary Kay Russell has worked in the toy industry in multiple roles as an inventor,...
Oct 30, 20173 min readJob Interview Tips: Do’s & Don’tsInterviewing for a job is statistically proven to be one of the most anxiety-inducing events in a professional’s life. In fact, according...
Sep 15, 20172 min readLet’s Party! A Successful Special Event Can Be a Blast for Your BrandThis article is part of the WIT Empowerment Day Mentorship Series, which provides insight and advice from top toy industry experts....
Aug 31, 20174 min readSelf Produce or License Your New Concept: Two Roads Diverged in a Yellow WoodThis article is part of the WIT Empowerment Day Mentorship Series, which provides insight and advice from top toy industry experts....