Allies in Action: How to Be A Good Corporate Ally

    According to a study from Edelman Earned Brand, almost two-thirds of consumers will buy from — or boycott — a brand due to its stances on social or political issues. With such a surge of buyers supporting inclusive businesses, more and more companies are working to become more inclusive. Yet, there’s a fine…

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Less is More: Do’s and Don’ts of Responsible Packaging

According to the 2020 CGS US Consumer Sustainability Survey, 73% of consumers say that sustainability factors into their buying decisions. Many toy companies are attempting to capture this segment of consumers – and do right by our planet – by designing more eco-friendly packaging, as single-use packaging is one of the largest contributors to purchase…

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How Toys Can Be Climate Heroes: 5 Things to Look for in Sustainable Toys

   Given the environmental and climate crises, more and more people are wanting to incorporate sustainability into their daily lives. Some have switched to using public transit in lieu of cars, others have started composting and recycling, and some have begun buying sustainable goods. One often-forgotten category of goods that has traditionally been hard on…

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Inclusivity and Women in the Workplace: Advancing in Your Career Despite the Barriers

  While many strides have been made towards workplace diversity, inclusivity, and equality, there are still barriers to climbing the corporate ladder for women, BIPOC, the LGBTQIA+ community, and many others. Workplace discrimination, daily microaggressions, and systematic biases continue to stand in our way. But despite these hurdles, there are ways for us to advance…

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Pitch Perfect: The Dos and Don’ts of Pitching Inventions

Whether you’re a toy inventor at heart, you just have a good idea, or you’re in the business of selling toys, pitching to toy companies can be a scary and intimidating process. We asked a team of five experts to share their advice on the dos and don’ts of pitching inventions: David Winter, Sr. Director,…

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How to Vision Board: Workbook Template Included!

Can you believe we’re already two months into 2022? Time seems to be flying, so here at WiT we wanted to share a recap of our Vision Boarding Workshop held in January for anyone looking to kick start their goals – because who says you have to wait for a new year to set new…

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WiT Gets a Bold, New Makeover—The Story Behind Our Rebrand

  We’ve had some work done. After many months of talking to our community, reflecting on our mission, and working with our creative partners at TBWA\Chiat\Day LA, it’s time to unveil WiT’s new look! We’ve come a long way since Women in Toys, Licensing & Entertainment was founded in 1991, when a small group of…

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Turning Down the Noise and Turning Up the Volume on What Matters

Janice Ross and WIT Logo

By JANICE ROSS, president of Women in Toys, Licensing & Entertainment (WIT); founder and managing partner of Brand Fresh Management I don’t know about you, but in all my life, I’ve never been more ready for a fresh start than I am now. With this year in full swing, I’m laser-focused on what really, truly…

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