How to Honor National Hispanic Heritage Month

Celebrating National Hispanic Heritage Month: A Guide for Employers   This month is National Hispanic Heritage Month. Each year from September 15 to October 15, Americans observe National Hispanic Heritage Month by celebrating the contributions, cultures, achievements and histories of people whose heritage is rooted in 20 countries and territories: Spain, Mexico, Guatemala, Honduras, El Salvador,…

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How Your Brand Can Benefit from Digital Marketing in the Metaverse

How the Metaverse and NFTs Are Changing Brand Marketing Whether you consider yourself tech-savvy or hopeless when it comes to technology, you’ve likely encountered the terms “metaverse” and “NFTs”. With the pandemic, many people substituted their in-person interactions with online communities — such a drastic worldwide shift has accelerated the progression of society towards virtual…

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How Your Company Can Increase Mental Health Support in the Workplace

  How Your Company Can Increase Mental Health Support in the Workplace   During the pandemic, women faced an unprecedented mental health crisis, leading to a  mass exodus of women from jobs across multiple industries. But it wasn’t just the pandemic — as WiT President and Head of Global Licensing at American Greetings Entertainment Janice…

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The Power of TikTok: Making Products go Viral

The Power of TikTok: Making Products Go Viral While many of us may be familiar with TikTok because of its viral dance videos and challenges, it has quickly become one of the leading social media platforms for sales. TikTok was originally launched in China as “Douyin,” and entered the U.S. market in 2017 under the…

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How To Create Digital Product Pitches That Sell

5 Tips to Get Your Digital Product Pitch Sold In an increasingly remote world, digital product pitches have risen to prominence as an effective method to sell your idea to retailers, agents, and manufacturers alike. Whether you’re an entrepreneur or an inventor, it can be an intimidating process to pitch your product, especially remotely. In…

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Allies in Action: How to Be A Good Corporate Ally

    According to a study from Edelman Earned Brand, almost two-thirds of consumers will buy from — or boycott — a brand due to its stances on social or political issues. With such a surge of buyers supporting inclusive businesses, more and more companies are working to become more inclusive. Yet, there’s a fine…

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Less is More: Do’s and Don’ts of Responsible Packaging

According to the 2020 CGS US Consumer Sustainability Survey, 73% of consumers say that sustainability factors into their buying decisions. Many toy companies are attempting to capture this segment of consumers – and do right by our planet – by designing more eco-friendly packaging, as single-use packaging is one of the largest contributors to purchase…

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