WiT Gets a Bold, New Makeover—The Story Behind Our Rebrand

  We’ve had some work done. After many months of talking to our community, reflecting on our mission, and working with our creative partners at TBWA\Chiat\Day LA, it’s time to unveil WiT’s new look! We’ve come a long way since Women in Toys, Licensing & Entertainment was founded in 1991, when a small group of…

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Turning Down the Noise and Turning Up the Volume on What Matters

Janice Ross and WIT Logo

By JANICE ROSS, president of Women in Toys, Licensing & Entertainment (WIT); founder and managing partner of Brand Fresh Management I don’t know about you, but in all my life, I’ve never been more ready for a fresh start than I am now. With this year in full swing, I’m laser-focused on what really, truly…

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How a Black Woman Shows Up for Work (Virtually), and Why

Delanie West

By Delanie West Coronavirus has changed everything. We have all had to adjust almost every aspect of our lives, including the way we show up for work. Pre-COVID and since 2017, 100% of my client communication and business operations have been virtual. I work from my home office and use video conferencing tools and other…

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Getting to Know Janice Ross: Q&A with WIT’s New President

Janice Ross WIT Gala

by MARY KAY RUSSELL, executive director of Women in Toys, Licensing & Entertainment Entering its 30th-anniversary year, Women in Toys, Licensing & Entertainment (WIT) recently made the exciting announcement that Janice Ross, managing partner at Brand Fresh Management, has ascended to the role of WIT president after serving on its leadership team as vice president…

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5 Tips to Create a Company Culture That Encourages Innovative Thinking


by KAREN KILPATRICK, co-chair, South Florida chapter, Women in Toys, Licensing & Entertainment Pooping unicorns? Pets wrapped like burritos? A brief stroll down the toy aisle will reveal that there is no dearth of creativity in our industry. The toy industry thrives on innovation, with each new season bringing a showcase of the creative forces…

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WIT Announces 16th Annual Wonder Women Awards Finalists

Wonder Women Awards Logo

January 10, 2020 – New York – Women in Toys, Licensing & Entertainment (WIT) announced its 2020 slate of finalists for the 16th Annual Wonder Women Awards, which celebrates top female executives, thought leaders, entrepreneurs and other changemakers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.  Winners in each…

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Deciding the Best Move for Your Game Idea

Game Strategy

How to Know if Kickstarter is the Right Path for You Ideas for tabletop games could remain just unrealized ideas if not for Kickstarter, the world’s largest funding platform for creative projects. The numbers tell the story with 17,000 successfully funded game projects to date and close to $1 billion in pledges. We win both…

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WIT Gears Up For 7th Annual Empowerment Day

This post originally appeared on The ToyBook and has been reposted here with permission. by Nancy Zwiers, co-chair, WIT Empowerment Day WIT AND WALMART TEAM UP TO HOST THE ANNUAL MENTORING EVENT Women in Toys, Licensing, and Entertainment (WIT) will be holding its seventh annual Empowerment Day on Oct. 1. The day is dedicated to…

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