Aneisha Vieira

I began my career at ZURU in 2017 as a Brand Manager on 5 Surprise, Rainbocorns and a few other legacy brands, with a focus on Collectibles. I lived in the dynamic city of Shenzhen, China for 5.5 years – working closely with design, engineering, manufacturing, logistics and planning teams to bring products from concept to shelves globally. Being in the heart of operations sparked my passion for product and included managing the end to end brand lifecycle – from product development and marketing to business development and working closely into sales and retail on the sell in to global partners.

I found my strength in operational excellence across these touchpoints and eventually made the leap to Global Brand Director in 2019 across our portfolio of 20+ brands in a multitude of categories – including global behemoths like Bunch O Balloons, Mini Brands, X-Shot & Snackles. I am passionate about working across dynamic teams to bring innovative product to life, and championing ZURU’s entrepreneurial culture. I am a native of Trinidad and Tobago, who currently resides in the UK based out of Leeds – though you can often find me popping up in offices around the world!